TREND 2015/2016
Any copyrighted images that are not owned by this company are for inspirational purposes only and therefore may not be reproduced or used for any other purpose.
TREND 2015/2016
T. O . C . 01 02 03 04 05
ATHLEISURE EVOLVES Does athleisure look the same for everyone? HYBRID & TRANSITIONAL Learn what it means today. PATTERN You guessed it. Camo. GRAPHICS TODAY Styles and placements to note. COLOR - IT’S NOT WHAT BUT HOW What not to miss & the new ways to wear color.
01
TREND 2015/2016
ATHLEISURE EVOLVES EXPLAIN
OUR “SPORTING LUXURY” TREND CONTINUES IT’S METEORIC RISE AND SPLITS INTO MICRO-TRENDS
“TO & FROM”
H E A LT H G O T H
WANDERLUST LA 2015
#FITSPO
RAG & BONE A/W 15
DAVID BARTON GYM
TREND 2015/2016
“TO & FROM”
01 ATHLEISURE EVOLVES
LOOKS
W H AT S H O U L D I K N O W ? “Americans can’t stop buying yoga-wear and sweatpants. According to the research firm NPD Group, US consumers spent $2 billion more on clothes, shoes, and accessories in 2014 than they did the previous year, and women’s activewear drove that growth.” Marc Bain February 27, 2015 for QUARTZ
YOGA LEGGINGS FOR ALL DAY WEAR love the look or hate it these are here to stay
MINERALIZED MONOCHROME - pattern to watch - dress up or down PUMA ON ASOS.COM
L298
IT’S ALL ABOUT LAYERING this soft, super comfy blazer is an important item for work and play
OVERSIZED TOPS BALANCE OUT SLIM LEGGINGS with everyone wearing yoga leggings, an oversized top or layering piece balances out the look and provides some additional coverage
614COLUMBUS.COM
RACERBACK TANKS - variety is driving design when it comes to sports bra and sport tank styles - there is a huge emphais on straps and how an DM455
and going PC099LSP
DM420
VARSITY
VARSITY LIVES ON - NO SIGN OF STOPPING!
CHARLOTTE RUSSE
PAC SUN
FOREVER 21
LST307
ASOS
AMERICAN EAGLE OUTFITTERS
STYLE IT RIGHT WITH KEY ITEMS baseball jkt narrow pant trainers PC54R
VARSITY RULES embrace ringer tees and tanks, sport tipping, baseball jackets, lettermans
PAY ATTENTION TO COLOR - beetroot - rich persimmon - dark navy
FOREVER 21 MADEWELL
UNIS
DT264
POLOS STYLE IT RIGHT WITH KEY ITEMS
ZARA
CLASSIC POLO
ST653
SPORT STYLING GETS SOPHISTICATED
ALICE & OLIVIA
ZARA
L568
L574
TORY BURCH
THE NEW LOOK OF POLOS
LACOSTE
TRES-BIEN.COM
URBAN OUTFITTERS, UK
ZARA
ZARA
746101
OG122
TREND 2015/2016 01 ATHLEISURE EVOLVES
THE BUZZ
“The gym is the new place to be seen. It’s the new night out. Forget clubs, people want to know what cool class you went to, what gym you go to, the juices you drink and the different types of nut milks you make. Today, where you train and what you eat matters more than ever as hipster culture becomes cleaner and greener.”
#FITSPO W E A LT H N E S S F I TC AT I O N CLEANSE CONCIERGE S W E AT W O R K I N G
Carys Williams / 06.02.15 WORTH GLOBAL STYLE NETWORK
LES MILLS X REEBOK IMMERSIVE FITNESS
BE ESSENCE
WANDERLUST ATLANTA
LOOKS
TREND 2015/2016
#FITSPO
01 ATHLEISURE EVOLVES
FITSPO
THE BUZZ
LOOKS
SHORT FOR FITSPORATION OR FIT-INSPIRATION
“The gym is the new place to be seen. It’s the new night out. Forget clubs, people want to know what cool class you went to, what gym you go to, the juices you drink and the different types of nut milks you make. Today, where you train and what you eat matters more than ever as hipster culture becomes cleaner and greener.”
DEFINE IMAGES AND I N S P I R AT I O N A L M E S S A G E S ENCOURAGING WOMEN TO BE STRONG, ACTIVE AND FIT
Carys Williams / 06.02.15 WORTH GLOBAL STYLE NETWORK
STYLE STALKER
Since working out is now even being incorporated into the middle of the work day, a full wardrobe of transitional clothing is a requirement, not a frill for this new group of FITSTERS.
PINK IS FIERCE! berry, purple, fuchsia, pink are all top colors in the athletic apparel market for women
LST850
DT262
DT218
TREND 2015/2016
H E A LT H G O T H
01 ATHLEISURE EVOLVES
LOOKS
DEFINE
“A natural evolution of the street trend, health goth combines futuristic monochrome sportswear and an obsession with clean living. Having started life as a niche facebook fansite, #HEALTHGOTH is rapidly evolving from internet subculture to mainstream trend.”
RUSSELL WESTBROOK FOR BARNEY’S
DARK NAVY & BLACK look for these as a new color combination and watch for dark navy as a stand-alone color in high demand
J332
MULTI-FUNCTION every garment is expected to function in multiple settings and environments
Alex Macdonald / 01.08.15 WORTH GLOBAL STYLE NETWORK
KEVIN LACELIN F/W 2014
STEALTH GOTH monochrome dressing is key silhouettes often skim the body
J335
746102
ACCESSORIES emphasis on sleek design driven by ultimate
EXTREME SPORTS technical closures matter to extreme competitors
MAISON MARTIN MARGIELA HEALTH GOTH FACEBOOK.COM OE750
TREND 2015/2016
H E A LT H G O T H
01 ATHLEISURE EVOLVES
TEXTURE
DEFINE
“A natural evolution of the street trend, health goth combines futuristic monochrome sportswear and an obsession with clean living. Having started life as a niche facebook fansite, #HEALTHGOTH is rapidly evolving from internet subculture to mainstream trend.” Alex Macdonald / 01.08.15 WORTH GLOBAL STYLE NETWORK
JST84 LLEYTON HEWITT at Australian Open 2015
UNDER THE RADAR
smooth surfaces take on subtle details such as with embossed patterns
the body by providing a frame
K548 FABIO FOGNINI in Y-3 at French Open 2015 ANA IVANOVIC in Y-3 at French Open 2015
TEXTURE BALANCES SIMPLE STYLING with designs leaning toward sculptural shapes, devoid of extraneous stitching or style details, fabrics can become the star feature of many garments
ST860
F232
L231
02
TREND 2015/2016
HYBRID & TRANSITIONAL EXPLAIN
OUTLIER
INTEGRATED COLORS, FABRICS AND CONSIDERED STYLING THAT TRANSITIONS FROM GYM TO STREET OR SLOPE TO CITY
TREND 2015/2016
BRIDGES
gym to office to gym to street to slope to city
02 HYBRID & TRANSITIONAL
TRANSITIONAL
W H AT S H O U L D I K N O W ? “Traditional timelines are less relevant as the middle ground between extremes is bridged. The new generation of transitional products, textiles and treatments bring weather protection to the most casual or lightweight of styles.” “...the line between fashion and function is bridged by performance apparel with a casual look and handle” Veronica Hendry, Senior Active Editor 02.18.15 WORTH GLOBAL STYLE NETWORK
KEY ITEM 3-in-1 JKT
herringbone fabric
URBAN COLORS transitional outerwear is now offered in colors suited more for the street
plush sweater fleece 3-in-1 jacket J302 SRUCE GREEN
waterproof pants
than for the slopes NARROW LEGS watch for pant legs to stay narrow for a while
gthegent.com
F232 GREY HTHR
PT333 BLACK
Fjallraven
“The three-in-one jacket is key for the new season, ....” “The outer is constructed from a performance heritage woven, while the detachable liner is made from newseason insulation solutions that reduce bulk and create a slimmer line.”
Veronica Hendry / 02.18.15 / WGSN
HYBRID HARDSHELL
(combining hardshell with softshell)
ALL-CONDITION JACKET the demand on the market is to provide this outer layer that stands up to varying weather conditions - eliminating the need for multiple items OE750 BLACKTOP
ARCTERYX
J331 TRUE NAVY
TREND 2015/2016
BRIDGES
gym to office to gym to street to slope to city
02 HYBRID & TRANSITIONAL
HYBRID
W H AT S H O U L D I K N O W ? “Traditional timelines are less relevant as the middle ground between extremes is bridged. The new generation of transitional products, textiles and treatments bring weather protection to the most casual or lightweight of styles.” “...the line between fashion and function is bridged by performance apparel with a casual look and handle” Veronica Hendry, Senior Active Editor 02.18.15 WORTH GLOBAL STYLE NETWORK
Z.A.K.
HYBRID STYLE/FUNCTION M-1 Bomber jkt+ suit coat or denim jkt mixes SHACKET (shirt + jacket)
FRED PERRY
stylish pump + rain boot
PRADA
ZARA
UNIFORM EXPERIMENT
NO MIDDLE LAYER “Weatherproof coatings and fabrics do away with the need for a middle layer. Driven by demand for free movement and enhanced performance through weight reduction, single layers adapt to do the mid-layer, has evolved into weatherproof rain, negating the need for a hard-shell outer jacket.”
No Middle – Bridging Timelines 01.21.15, WGSN
OUTLIER
water repellent shirt
water repellent + moisture wicking fleece
ST291 GRAPHITE GREY
retro-reflectives = not visible in day but shines in direct light at night
NIKE
03
TREND 2015/2016
PATTERN You guessed it. Camo.
CAMO CONVERTED / EVOLVED CAMO
PC54C
BURTON
RECOGNIZABLE CAMO
ROSSIGNOL AIRBLASTER
DC SHOES
“DC's disruptive winter camo apparel towards military CP913
BG753
ST370 REAL TREE WORK BOOT
C822
03
TREND 2015/2016
PATTERN You guessed it. Camo.
FLORAL CAMO
JULIEN DAVID
ISSEY MIYAKE
MARKUS LUPFER
CHALAYAN
PAINTERLY CAMO
Seasonal Trade Show Round-Up A/W 15/16 – Menswear Katharine Smith / 04.24.15 WGSN BURTON
J320
RVLT - REVOLUTION
DIESEL
04
TREND 2015/2016
GRAPHICS TODAY Styles and placements to note.
SLOGAN GRAPHCS
“Brands continue to look to emotive and
motivational slogan graphics as an update for core T-shirts, tanks and sweatshirts. Executed in a pared-back, sans serif typeface, emphasis is placed on a minimalist, uncluttered layout that plays with either excessive or nonexistent kerning for greater graphic impact.”
Retail Analysis – Active Men Spring 2015 Veronica Hendry / 02.19.15 - WGSN
REEBOK
H&M SPORT
ART DISCO
OYSHO.COM
VICTORIA’S SECRET SPORT
LORNAJANE.COM
DM455
DM420
LPC54TT
UNEXPECTED PLACEMENTS
“Slogans continue to be important, with a shift away from brash themes towards pared-back typefaces. This new subtlety is driven by smaller scales and unexpected placements. Subject matter no longer aims to shock or provoke but is more thoughtful, existential or simple.” “Applications range from printing and embroidery to more design-led self-coloured
TICKER TAPE TRIMS “Exposed elastic waistbands aesthetics are often seen trend setters and are used to express health or self empowerment messages.” Vicki Ostrom / 6.28.15 The Style Network 2015/2016
H&M
URADA HAWAII
FU@!#*NG YOUNG!
BOOHOO
04
TREND 2015/2016
GRAPHICS TODAY Styles and placements to note.
BUBBLE GRAPHCS Inspired by the resurgence of 1990s streetwear, bold bubble fonts return in awkward, oversized proportions. Appealing to juniors and young streetwear brands, these chunky, playful letters provide an update to slogans and sleeve graphics. A minimalist black-and-white palette elevates the look, offering a refreshed and sophisticated feel to this novelty, cartoon-like trend. Alice Clarkson, Hannah Watkins / 04.29.15 WGSN
HAND DRAWN GRAPHCS
LOUISE LOUISE
LAZY OAF
Mr Sneeze x Stussy
Hand-drawn graphics follow renewed focus on illustration, particularly line drawings and pencil renderings. The mood is lighthearted and honest with no call for perfection. Handscrawled notes and slogans sit alongside illustrations for centre-front or back placements. This is predominantly an update for basic graphic T-shirts, particularly white and ecru, although it can be taken into sweatshirting, shirts and summerweight jackets and coats.
SUPREME
VISVIM BY SLAM JAM SOCIALISM
VOLCOM BROKEANDBEAUTIFUL.COM
SCOTCH & SODA
05
TREND 2015/2016
COLOR - IT’S NOT WHAT BUT HOW What not to miss & the new ways to wear color.
REEBOK
887L
LST864
DT264
MANGO SPORT
SOLID COLOR WITH IMPACTFUL POPS OF NEON
05
TREND 2015/2016
COLOR - IT’S NOT WHAT BUT HOW What not to miss & the new ways to wear color.
SATURATED, VIVID COLORS PAIRED TOGETHER FOR A STRIKING EFFECT
MANGO SPORT
IMAGE FROM WGSN MASTERS GOLF 2015 IN RALPH LAUREN
DKNYT
IMAGE FROM WGSN MASTERS GOLF 2015 IN RALPH LAUREN
LACOSTE
UNRELEIVED BLOCKS OF SOLID COLOR PAIRED WITH BLACK OR NEUTRAL GREYS
VIVID COLOR BLOCKS GROUNDED WITH NEUTRAL GREY
WITHOUT WALLS
746101
CHRISTOPHER RAEBURN
J333
WGSN IMAGE FROM SXSW 2015
05
TREND 2015/2016
COLOR - IT’S NOT WHAT BUT HOW What not to miss & the new ways to wear color.
SUNRISE OMBRE USED ON A VARIETY OF PRODUCTS & TRIMS NIKE
KANYE WEST X ADIDAS
PC147
HE
NIKE
SIMPLE OMBRE IS ENJOYING A COME BACK ESPECIALLY ON ACTIVE WEAR
DM4310
WGSN IMAGE FROM MASTERS GOLF 2015 RORY MCILROY IN NIKE
THE END
TREND 2015/2016
Any copyrighted images that are not owned by this company are for inspirational purposes only and therefore may not be reproduced or used for any other purpose.
