ABOUT U.S. FIGURE SKATING U.S. Figure Skating is the national governing body for the sport of figure skating in the United States. U.S. Figure Skating is a member of the International Skating Union (ISU), the international federation for figure skating and the U.S. Olympic Committee (USOC). U.S. Figure Skating is comprised of member clubs, collegiate clubs, school-affiliated clubs, individual members and Friends of Figure Skating. There were seven charter member clubs in 1921 when the association was formed and first became a member of the ISU. To date, U.S. Figure Skating has more than 750 member, school-
affiliated and collegiate clubs. Stemming from the rebrand and success of U.S. Figure Skating’s Basic Skills Program, Learn to Skate USA serves the needs of both the recreational and competitive skater. Launched June 1, 2016, more than 1,000 Learn to Skate USA programs are now active in 49 states.
of Directors and numerous committees. Thousands of other volunteers dedicate their time to club activities, judging, officiating and competition management.
U.S. Figure Skating’s national headquarters — located in Colorado Springs, Colorado — is also home to the World Figure Skating Museum & Hall of Fame, which is toured by more than 3,000 visitors annually. More than 550 volunteers filling more than 1,000 positions serve on U.S. Figure Skating’s Board
368 FIGURE SKATING BY THE NUMBERS
18
Competitors at the 2017 Prudential U.S. Figure Skating Championships in Kansas City, Missouri
53 World titles won by U.S. figure skaters
Consecutive Olympic Winter Games at which at least one U.S. figure skater has won a medal, dating back to 1948, when Dick Button won his first Olympic gold
Number of athletes making up the A, B, C, D team envelopes
30
96
International gold medals won by Team USA during the 2016-17 season (all levels; includes singles, pairs, ice dance and synchronized)
International medals won by Team USA during the 201617 season (all levels; includes singles, pairs, ice dance and synchronized)
629 Registered synchronized teams for the 2016-17 season
75
30+
192
U.S. qualifying and international competitions available on a subscription basis on icenetwork
World Championships medals won by the United States (more than any other country)
2,334 Credentials issued at the 2017 U.S. Championships (media, coaches, officials, skaters)
108,264 Total attendance at the 2016 ISU World Figure Skating Championships in Boston (all sessions)
130,000 Approximate readership of SKATING magazine 1
MEMBER International Skating Union MEMBER United States Olympic Committee
$150,000 Amount that will be awarded to U.S. Figure Skating athletes from the organization’s bonus program in 2017-18
184,213 U.S. Figure Skating members during the 2016-17 season
$14.5 million Amount spent in 2016-17 on direct and indirect athlete funding and assistance, sending athletes to international competitions, athlete programs, collegiate skating programs, synchronized skating programs and performance bonuses
178 million Total American viewers (nearly three-quarters of all Americans) of the 2014 Olympic Winter Games on the networks of NBCUniversal
MEMBERSHIP beginning ice skating program for both the recreational and the competitive skater, Learn to Skate USA is built on the premise of offering positive, rewarding and safe skating experiences to participants of all ages and ability levels.
LEARN TO SKATE USA Learn to Skate USA, powered by Toyota, is an enhanced iteration of the Basic Skills Program. Launched on June 1, 2016, it's the only beginning skating program endorsed by U.S. Figure Skating, USA Hockey and US Speedskating, with support from Special Olympics and the Professional Skaters Association (PSA).
• Equip each participant with the foundation necessary to reach their goal, be it recreational or competitive in nature.
The objectives of Learn to Skate USA are: • Teach children and adults the fundamentals of ice skating while building confidence and skills through each lesson.
The mission of Learn to Skate USA is to provide a fun and positive experience that will instill a lifelong love of skating. Designed to be the best
• Provide a progressive curriculum that ensures success from the first steps on the ice to the mastery of advanced skills. • Promote the health and fitness benefits of ice skating.
U.S. FIGURE SKATING MEMBERSHIP
90
184,213
181,703
178,317
170,658
165,000
173,000
180,000
176,000
170,000
178,500
FEMALE MEMBERSHIP 185,000
158,000
172,000
173,000
167,000
145,500
139,000
145,000
120
Ages 0-12 | 40% Ages 13-18 | 14% Ages 19-49 | 15%
50+ | 5%
60 30
16-17
15-16
14-15
13-14
12-13
11-12
10-11
09–10
08–09
07–08
06–07
05–06
04–05
03–04
02–03
01–02
00–01
99–00
98–99
0 97–98
MEMBERS (THOUSANDS)
150
156,000
180
196,338
210
U.S. Figure Skating boasts more than 184,200 members in more than 750 member clubs, collegiate clubs and school-affiliated clubs. OVERALL MEMBERSHIP BY AGE
Ages 0-6 | 15%
Ages 7-12 | 35%
Ages 13-18 | 14%
Ages 19-25 | 6%
Ages 26-50 | 10% Ages 51+ | 5% Age unknown | 15%
Females make up 74% of the membership Males make up 25% of the membership
MALE MEMBERSHIP
Ages 0-12 | 19% Ages 13-18 | 2% Ages 19-49 | 3%
50+ | 1% 2
1% unknown
PROGRAMS
SYNCHRONIZED SKATING Synchronized skating is a highly technical form of team skating characterized by speed, accuracy, intricate formations and transitions performed by teams of 8 to 20 skaters. Currently, 629 teams are registered with U.S. Figure Skating, with about 5,000 athletes participating annually in sectional championships. Team skating competitions first began
in 1976 in Ann Arbor, Michigan. In 1984, 38 teams competed at what was then called the U.S. Precision Championships. In 2000, Minneapolis hosted the first ISU World Synchronized Skating Championships. In 2003, more than 100 teams competed at the U.S. Synchronized Skating Championships. In 2013, the ISU World Synchronized Skating Championships came back to the United States for the third time, taking place in Boston. The Haydenettes of Lexington, Massachusetts, won their fourth consecutive World bronze medal. In 2017, 24 teams competed at the ISU World Synchronized Skating Championships in Colorado Springs, Colorado. The event was held for the fourth time in the United States and
COLLEGIATE SYNCHRONIZED SKATING Collegiate synchronized skating offers athletes the unique experience of competing for their school or university. As recently as 1998, there were only four collegiate synchronized skating teams in the country. In 2017, 35 colleges competed in the collegiate and open collegiate divisions. Teams representing universities are also eligible to compete at the senior and junior levels. Miami University has been the U.S. champion at the senior level three times (1999, 2006 and ’09). In 2007, Miami University in Oxford, Ohio, won the silver medal at the World Synchronized Skating Championships — the highest placement and first World medal for any U.S. synchronized skating team.
the second time in Colorado Springs. Synchronized skating provides figure skaters the opportunity to participate in a team sport. It also gives more skaters a chance to compete at the sectional and national levels. Teams compete in nonqualifying events and qualifying events that culminate with the U.S. Synchronized Skating Championships. Each year, U.S. Figure Skating selects approximately 12 teams with 20 athletes per team to represent the United States at select international competitions, the World Junior Synchronized Skating Championships and the World Synchronized Skating Championships. The 2018 U.S. Synchronized Skating Championships will be held February 22-24 in Portland, Oregon.
COLLEGIATE SKATING The U.S. Collegiate Figure Skating Championships, founded in 1985, is the longest-running of all the collegiate programs. Every summer, junior- and senior-level skaters from around the country compete at this event. It is the only individual competition open solely to full-time college students. The 2017 U.S. Collegiate Championships were held August 4-6, in Adrian, Michigan. Recent U.S. Collegiate Championships have attracted skaters from 23 states and 45 colleges. Previous locations include Pittsburgh, Rochester, Michigan; South Dennis, Massachusetts; Sun Valley, Idaho; Arvada, Colorado; Honolulu; and Lake Placid, New York.
THE U.S. FIGURE SKATING ATHLETE DEVELOPMENT DEPARTMENT functions with the goal of enhancing each athlete’s experience while helping skaters reach their potential in whatever they choose to pursue. From high school programs and collegiate skating to solo dance, adult skating, Theatre On Ice and National Showcase, U.S. Figure Skating offers a variety of programs to fit the interests of every skater. For more information, visit usfigureskating.org.
3
INTERCOLLEGIATE TEAM FIGURE SKATING Intercollegiate team figure skating is the fastest-growing segment of collegiate figure skating. Intercollegiate team figure skating is a series of competitions governed by the U.S. Figure Skating Collegiate Program Committee that allows headto-head competition in singles, team maneuvers and solo dance among collegiate and intercollegiate figure skating clubs. The first intercollegiate competitions were held in 1997 and lasted only a few hours; now they’re held over multiple days. More than 70 intercollegiate teams registered with U.S. Figure Skating with approximately 100 colleges and universities participating in collegiate programming. The 18th U.S. Intercollegiate Championships was held in April 2017 in Oxford, Ohio.
FUNDING U.S. FIGURE SKATING MEMORIAL FUND
has used those funds in the form of financial assistance to aspiring skaters.
On Feb. 15, 1961, a plane crash in Belgium took the lives of the entire U.S. World Figure Skating Team, which included athletes, officials, coaches, family and friends who were on their way to the World Figure Skating Championships in Prague, Czechoslovakia.
The Memorial Fund supports three programs: the Competitive Skaters Assistance Program (CSAP), the Academic Scholarship Program (ASP) and the RISE Youth Essay Contest. From these programs, qualified skaters receive support to help defray their training and college expenses. In 2017, more than 190 skaters received financial assistance totaling more than $355,000 from the Memorial Fund.
Rather than erecting a monument to memorialize the 1961 World Team, U.S. Figure Skating created the Memorial Fund as a living endowment to assist skaters in reaching their highest potential. For 56 years, the Memorial Fund has paid tribute to the fine character of that team by soliciting contributions from individuals, corporations and foundations, and
"The funding and support provided by the Memorial Fund is crucial to us achieving our dreams. Without this help, I wouldn't be able to make it to where I am now." NATHAN CHEN 2017 U.S. CHAMPION AND MEMORIAL FUND RECIPIENT
Since 1993, the Memorial Fund has awarded more than $6 million in funds to qualified athletes. For more information on the Memorial Fund and how to contribute, please visit 1961memorialfund.com.
1961 WORLD TEAM
ATHLETE FUNDING More than $14 million of U.S. Figure Skating’s estimated annual budget of $18 million was put toward athlete funding and assistance in 2016-17, sending athletes to international competitions, athlete programs, synchronized skating programs and performance bonuses. This number represents more than 80 percent of the organization’s total budget, which underscores the commitment U.S. Figure Skating has to its athletes. Throughout the 2017-18 season, U.S. Figure Skating will directly distribute more than $1 million to its athletes through training grants and financial assistance. The funding — distributed through the Athlete Support Program (ASUPP), the Synchronized Team Funding, the U.S. Figure Skating bonus program and the U.S. Figure Skating Memorial Fund — reaches novice, junior and senior skaters. Funding from ASUPP and Synchronized Team Envelope Fund will assist more than 230 U.S. figure skaters and synchronized skaters who were selected to the 2017-18 team envelope. The U.S. Figure Skating Team Envelope system has been established to identify top figure skaters throughout the United States. Athletes are selected to one of five envelopes — Team A, Team B, Team C, Team D (developmental) and Reserve Team — based on their com-
petition placements from the previous season. The five-level system serves as a guideline when determining funding levels and privileges. More than $1 million is used for team travel, international housing and competition expenses. U.S. Figure Skating will send approximately 500 athletes to more than 35 international figure and synchronized skating competitions during the 2017-18 season. U.S. Figure Skating offers a variety of scholarships, grants and awards intended to grow the sport of figure skating. In addition to the Memorial Fund, scholarships include the U.S. Figure Skating Scholastic Honors Team, the Helen M. McLoraine Figure Skating Scholarship Program and the Joyce Komperda Athlete Support Fund. U.S. Figure Skating also awards numerous grants each year, including the Elaine Theisen Fund for Special Olympics and adaptive skating programs and six U.S. Figure Skating Community Development Grants. For the second year, U.S. Figure Skating will offer the World Team Academic Scholarship Program to eligible Olympic and World Team members. Established by the Pioneer Fund, a private family 4
foundation created by the late Helen M. McLoraine, the scholarships are intended to defray costs for student-athletes pursing an undergraduate degree at an accredited secondary institution. This scholarship was matched by the Lisa McGraw Foundation and will award $24,000 to recipients. For more information, please visit www.usfigureskating.org.
FINANCE The mission of U.S. Figure Skating is advanced and supported by an estimated annual budget of $18 million. Revenue sources include U.S. Figure Skating memberships, charitable gifts to the Memorial Fund and other select programs, the U.S. Figure Skating Foundation, corporate sponsorships and publications. In addition, the U.S. Olympic Committee supports U.S. Figure Skating athletes through high performance funding programs and Operation Gold. To learn how you can support U.S. Figure Skating’s mission, contact Brent Diederich, manager, giving programs, at 719.228.3424 or
[email protected].
INFORMATION ONLINE ICENETWORK
pr i n t SKATING MAGAZINE SKATING is the official publication of U.S. Figure Skating and is considered one of the premier figure skating magazines in the world. SKATING is a three-time recipient of the Edi Award for Skating Publication of the Year, awarded by the Professional Skaters Association (PSA). In its 94th year, SKATING boasts a subscription list of more than 43,000 and a readership of approximately 130,000. The magazine, which is published 10 times per year, is a full-color, newsstand-quality publication available to all U.S. Figure Skating members and subscribers. SKATING is also available through the U.S. Figure Skating Publications App. In 2013, U.S. Figure Skating launched the SKATING Magazine Archive. The archive, a tool for the organization’s members, is a fully searchable digital database that allows users to access every story and photo published in the magazine since the inaugural December 1923 edition. For more information or to subscribe, visit usfigureskatingmagazine.com.
Annual SKATING magazine subscriptions are available for $32.50 within the United States. Canadian ($42.50) and foreign ($52.50) subscriptions are also available.
U.S. Figure Skating and MLB Advanced Media, LP (MLBAM), the interactive media and Internet company of Major League Baseball, joined forces in 2007 to create icenetwork. The multi-year arrangement assigns all of U.S. Figure Skating’s interactive media rights to icenetwork. Icenetwork was unveiled in August 2007, with news, video, photo galleries, athlete bios, schedules, results and more. A redesigned version of the site was launched in August 2013. Subscribers to icenetwork receive exclusive access to video from domestic and international events, including every phase of the 2018 U.S. qualifying season, the 2017 ISU Grand Prix Series, ISU championship events and an assortment of professional skating shows. Fans have the opportunity to watch the 2018 Prudential U.S. Figure Skating Championships in their entirety through icenetwork and coverage on NBC and NBCSN.
PUBLICATIONS APP In January 2013, U.S. Figure Skating released the U.S. Figure Skating Publications Application. The app features a collection of publications including SKATING magazine, the U.S. Figure Skating rulebook and more. The app is free to download. However, some publications require a purchase, subscription or U.S. Figure
Skating membership to access. To download the app, go to iTunes or the Google Play Store and search “U.S. Figure Skating.”
U.S. FIGURE SKATING ONLINE USFigureSkating.org is the official website of U.S. Figure Skating. Its purpose is to provide information to U.S. Figure Skating’s members, athletes, coaches, judges and officials. Visitors can join U.S. Figure Skating’s Friends of Figure Skating, subscribe to SKATING magazine and donate to the Memorial Fund. Visit www.usfigureskating.org.
U.S. FIGURE SKATING FAN ZONE The U.S. Figure Skating Fan Zone includes figure skating-related social media and behindthe-scenes video in the “Social Scene” and is also the home of the SKATING magazine blog, a digital extension of the official publication of U.S. Figure Skating. Visit www.usfigureskatingfanzone.com.
follo w u s Catch up with U.S. Figure Skating to access news, promotions, exclusive video content and more. facebook.com/USFigureSkating
instagram.com/USFigureSkating
twitter.com/USFigureSkating
youtube.com/USFigureSkating
5
OLYMPIC CHAMPIONS 1 94 8
Dick Button
1 95 2
Dick Button
1 95 6
Tenley Albright, Hayes Jenkins
1 960
Carol Heiss, David Jenkins
1 968
Peggy Fleming
1 976
Dorothy Hamill
1 98 4
Scott Hamilton
1 98 8
Brian Boitano
1 992
Kristi Yamaguchi
1 998
Tara Lipinski
2002
Sarah Hughes
2010
Evan Lysacek
2014
Meryl Davis & Charlie White 6
FAN PROFILE
Average $134,000
HOUSEHOLD INCOME MARITAL STATUS DEMOGRAPHICS Single 34%
AGE
18-24 | 13%
25-34 | 17%
35-44 | 18%
45-54 | 25%
55-64 | 18%
65+ | 9%
Average | 39
Divorced 9% Married 57%
Under $25K
6%
$25K-$49K
9%
$50-$74K
17%
$75K-$99K
12%
$100K-$149K
24%
$150K-$199K
13%
$200K+
19%
Median $110,000
0% 5% 10% 15% 20 25%
EDUCATION
GENDER
High School or Less | 10%
Male | 16%
Master’s or Higher | 39%
Female | 84%
TV | 32%
Asian | 6%
Hispanic | 3%
Print | 8%
African American | 3%
Other | 5%
Native American | 1%
38%
3%
27% | Lower-levels
22%
74% | During Non-Olympic Years
7
Moderate fan
79% | During Olympic Years
40 35 30 25 20 15 10 5 0
Avid fan
FOLLOW FIGURE SKATING
47% | Non-Competitive
Internet
FAN ACTIVITY
20%
Other | 3%
Social media | 15%
Fanatic
TV
Not a fan
Caucasian | 84%
Internet | 40%
17%
PRIMARY MEDIA SOURCE
Casual fan
ETHNICITY
Associate’s | 10%
Bachelor’s | 41%
Onsite survey responses were collected via mobile devices at the 2014 Prudential U.S. Figure Skating Championships (Jan. 11-12, 2014) in Boston. A total of 819 surveys were completed. A detailed follow-up online survey was sent to onsite attendees which provided a valid email address. A total of 189 surveys were completed from Jan. 17-23, 2014. (Research conducted by Turnkey Intelligence)
EVENTS AND MORE U.S. FIGURE SKATING EVENTS More than 1,300 events, including shows, exhibitions and competitions, are sanctioned by U.S. Figure Skating each year. The nine regional competitions, followed by three sectional competitions, begin the pipeline of U.S. Figure Skating’s qualifying competitions, which lead top athletes to U.S., World and Olympic levels. In the past nine years, more than 20,000 figure skaters have competed at the regional level. In addition to the many club, regional and sectional competitions, U.S. Figure Skating conducts the U.S. Figure Skating Championships and Skate America. Skate America is one of six prestigious events included in the ISU Grand Prix of Figure Skating Series. The U.S. Championships are the premier domestic event conducted each year by U.S. Figure Skating. The competition features more than 350 skaters vying for national titles in five divisions (senior, junior, novice, intermediate and juvenile). The U.S. Championships are typically held for nine days in January. Bidding to become the event’s host city takes place two to three years in advance of the event and bidding for other U.S. Figure Skating qualifying competitions takes place two years in advance. Clubs vying for any event must meet event requirements and venue specifications to be eligible. The 2010 AT&T U.S. Figure Skating Championships, held at Spokane Arena in Spokane, Washington, produced a record attendance of 158,170 spectators throughout the week. The sellout crowds beat the previous record set at the 2007 State Farm U.S. Figure Skating Championships held at Spokane Arena by approximately 25,000 tickets sold. The U.S. Adult Figure Skating Championships debuted in 1995. The 2017 U.S. Adult Championships were held in Wake Forest, North Carolina, and featured nearly 400 skaters competing in more than 100 events.
CONTACT 20 First Street Colorado Springs, CO 80906 719.635.5200 719.635.9548
[email protected] usfigureskating.org
STREAMING SCHEDULE Schedule is subject to change and may be subject to blackout restrictions. 2017 U.S. Novice and Junior Challenge Skate
Sept. 13-17
2017 U.S. International Figure Skating Classic Sept. 13-17 2018 North Atlantic Regional
Oct. 4-8
2018 Upper Great Lakes Regional
Oct. 4-8
2018 Northwest Pacific Regional
Oct. 4-8
2018 South Atlantic Regional
Oct. 11-15
2018 Southwestern Regional
Oct. 11-15
2018 Southwest Pacific Regional
Oct. 11-15
2018 New England Regional
Oct. 18-22
2018 Eastern Great Lakes Regional
Oct. 18-22
2018 Central Pacific Regional
Oct. 18-22
2017 Rostelecom Cup
Oct. 20-22
2017 Skate Canada International
Oct. 27-29
2017 Cup of China
Nov. 3-5
2017 NHK Trophy
Nov. 10-12
2018 Eastern Sectional
Nov. 14-18
2018 Midwestern Sectional
Nov. 14-18
2018 Pacific Coast Sectional
Nov. 15-19
2017 Internationaux de France
Nov. 17-19
2017 Bridgestone Skate America
Nov. 24-26*
2017 Grand Prix Final (Junior & Senior)
Dec. 7-10
2018 Prudential U.S. Figure Skating Championships
Dec. 29-Jan. 7
2018 European Championships
Jan. 15-21
2018 Eastern Synchronized Sectional
Jan. 17-21
2018 Four Continents Championships
Jan. 22-27
2018 Midwestern Synchronized Sectional
Jan. 24-28
2018 Pacific Coast Synchronized Sectional
Jan. 24-28
2018 U.S. Synchronized Championships
Feb. 22-24
2018 World Junior Championships
March 5-11
2018 Eastern Adult Sectional
March 9-11
2018 Midwestern Adult Sectional
March 9-11
2018 Pacific Coast Adult Sectional
March 9-11
2018 World Championships
March 19-25
2018 World Synchronized Championships
April 6-7
2018 U.S. Adult Figure Skating Championships
April 10-14
* Portions blacked out due to live broadcast on NBC Sports NOTE: The above is the 2017-18 competition schedule.
8
U.S. FIGURE SKATING BOARD OF DIRECTORS Saumel Auxier President Lainie DeMore First Vice President (Midwestern) Sharon Watson Second Vice President (Pacific Coast) Anne Cammett Third Vice President (Eastern) Heather Nemier Secretary Bob Anderson Treasurer Pilar Bosley Athlete Member John Coughlin Athlete Member Jenna Longo Athlete Member Derrick Delmore Athlete Member Tammy Gambill Coaching Member Kirsten Miller-Zisholz Coaching Member Lorrie Parker Athlete Services Group Coordinator Alan Wolf Membership Development Group Coordinator Richard Perez Technical Group Coordinator Steve Wolkin Administrative/ Legal Group Coordinator
MEDIA 2018 PRUDENTIAL U.S. FIGURE SKATING CHAMPIONSHIPS (SAN JOSE, CALIFORNIA)
2017-18 NBC BROADCAST SCHEDULE
Schedule subject to change. All times Eastern.
Check local listings.
Jan. 3, 2018
11 p.m.-1 a.m. (NBCSN)
Jan. 4, 2018
4-6:30 p.m. (NBCSN)
Jan. 4, 2018
8:30 p.m.-12 a.m. (NBCSN)
Jan. 24, 2018
12-4 p.m. (NBCSN)
2017 SKATE CANADA
Jan. 5, 2018
4-6:30 p.m. (NBCSN)
Jan. 25, 2018
12-4 p.m. (NBCSN)
Oct. 29, 2017
11:30 p.m.-1 a.m. (NBCSN)
Jan. 5, 2018
8-11 p.m. (NBC)
Jan. 26, 2018
12-4 p.m. (NBCSN)
Nov. 5, 2017
3:30-4:30 p.m. (NBC)
Jan. 6, 2018
4-6 p.m. (NBC)
Jan. 27, 2018
2:30-4:30 p.m. (NBC)
2017 CUP OF CHINA
Jan. 6, 2018
8-11 p.m. (NBC)
Jan. 27, 2018
11 p.m.-1 a.m. (NBCSN)
Nov. 5, 2017
Jan. 7, 2018
3-6 p.m. (NBC)
2018 WORLD CHAMPIONSHIPS (ITALY)
2017 ROSTELECOM CUP (RUSSIA) Oct. 22, 2017
12-2 p.m. (NBC)
4:30-6 p.m. (NBC)
2017 NHK TROPHY (JAPAN)
2018 SMUCKER’S SKATING SPECTACULAR
Nov. 11, 2017
Jan. 13, 2018
1:30-3 p.m. (NBC)
4-6 p.m. (NBC)
2018 FOUR CONTINENTS CHAMPIONSHIPS (CHINESE TAIPEI)
March 21, 2018
12-2 p.m. (NBCSN)
March 22, 2018
3-5 p.m. (NBCSN)
March 23, 2018
3:30-5:30 p.m. (NBCSN)
2017 BRIDGESTONE SKATE AMERICA
2018 European Championships (RUSSIA)
Nov. 25, 2017 4-6 p.m. (NBC)
Jan. 17, 2018
12-4 p.m. (NBCSN)
Nov. 25, 2017 9-11 p.m. (NBCSN)
Jan. 18, 2018
12-4 p.m. (NBCSN)
Nov. 26, 2017 4-6 p.m. (NBC)
Jan. 19, 2018
12-3:30 p.m. (NBCSN)
2017 GRAND PRIX FINAL (JAPAN)
Jan. 20, 2018
6:30-10:30 p.m. (NBCSN)
March 24, 2018
7:30-10:30 p.m. (NBCSN)
Dec. 10, 2017
Jan. 21, 2018
3-5 p.m. (NBC)
April 8, 2018
3-6 p.m. (NBC)
4-6 p.m. (NBC)
TELEVISION COVERAGE OF FIGURE SKATING AT THE OLYMPICS
FIGURE SKATING ON NBC SPORTS AND BEYOND
Figure skating has arguably the highest visibility of any winter Olympic sport, consistently receiving more primetime broadcast hours than any other sport in national and Olympic television programming.
In January 2013, U.S. Figure Skating announced two major media rights agreements that guarantee unprecedented coverage of figure skating in the United States through the 2018 Olympic season. The first was a four-year extension of its broadcast rights agreement with NBC and the second was icenetwork’s acquisition of all U.S. media rights for International Skating Union (ISU) events through the 2017-18 season.
During the 2014 Olympic Winter Games in Sochi, Russia, the 11 days of figure skating competition were broadcast in primetime. On average, NBC’s primetime broadcast averaged 21.4 million viewers with a 12.3 household rating/20 share. The 1994 Olympic Winter Games figure skating broadcasts are the highest-rated winter Olympic television programming of all time. The ladies short program from Lillehammer, Norway, had the sixthhighest rating in television history (48.5) and was the third largest of all time for a sporting event, placing behind Super Bowl XVI and Super Bowl XVII. Through 18 nights of the 2014 Olympic Winter Games, NBC Olympics’ coverage was the top-rated program. The Games generated record-setting advantages of 45 percent in viewers, 32 percent in household rating and 51 percent in adults 18-49 over the combined primetime totals of ABC, CBS and FOX. NBC’s unprecedented coverage of the 2014 Sochi Games attracted 178 million viewers, meaning three of every four U.S. television house-
holds tuned in to some portion of the Games. The Feb. 17 primetime broadcast featuring Meryl Davis and Charlie White winning America’s first ice dance Olympic gold medal averaged 23.5 million viewers and a 13.8 household rating/21 share. This resulted in respective 29 percent and 18 percent advantages over the combined primetime viewership and household rating of ABC, CBS and FOX. A winter Olympics-record 10.8 million hours of video were consumed on NBC Olympics’ digital platforms with NBC Sports Group’s digital platforms amassing a Winter Games record 62 million unique users. In terms of the most recent Olympics, the 2012 Olympic Games in London, NBC finished with a 17.5 rating and 31.1 million viewers for its 17 nights of taped coverage, making this the best audience for the Summer Games since the 1996 Atlanta Games. In terms of total viewership across NBC properties, the Games drew 219.4 million viewers, setting a record for a U.S. television event. London also marked NBC’s best Olympics in terms of margin of victory over the other three major broadcast TV networks (dating back the 1988 Calgary Winter Games). (Sources: NBC Olympics; The Nielsen Company)
9
Through 2018, NBC Sports will broadcast a minimum of 11 hours of live domestic event coverage, including Skate America and the U.S. Figure Skating Championships. For the 2016-17 season, the network will present 3.5 hours from 2016 Progressive Skate America and 10 hours of the 2017 Prudential U.S. Figure Skating Championships, with three hours in primetime, and two hours of the 2016 Smucker’s Skating Spectacular. Universal HD will also offer re-airs of NBC Sports coverage. The ISU agreement with icenetwork — a wholly-owned subsidiary of U.S. Figure Skating, operated by MLB Advanced Media (MLBAM) — covers multiple distribution platforms and guarantees live coverage of ISU events, including the World Figure Skating Championships, the Four Continents Championships and the Grand Prix of Figure Skating Series, as well as television coverage on NBC, NBC Sports Network and Universal Sports. Approximately 20 hours of icenetwork’s ISU figure skating rights will be shown on NBC annually, including the World Championships in primetime during non-Olympic years, and the ISU Grand Prix of Figure Skating Series. Universal Sports will continue to expand its coverage of all ISU events, including the World Championships, European Championships, Four Continents Championships, Grand Prix Series and select speedskating competitions. Icenetwork’s acquisition of ISU event rights was made possible through the cooperative efforts of U.S. Figure Skating, MLBAM, NBC, NBC Sports Network, Universal Sports and Van Wagner Sports and Entertainment, U.S. Figure Skating’s sponsorship sales agency partner since 2008.
