SMS MARKETING BLUEPRINT TCPA & CTIA COMPLIANCE TEMPLATES
Updated November 1, 2014
SMS ADVERTISING BLUEPRINT Use the following template to remain TCPA & CTIA compliant when advertising your SMS campaign to customers.
Recurring Program Description
Call-to-Action
TCPA Disclosures
Tell customers what kind of SMS messages they're subscribing to (e.g. SMS Offers, SMS Alerts, etc.), and that the SMS messages are recurring, meaning that they'll be receiving them on an ongoing basis from your business.
Tell customers the opt-in incentive, followed by the instructions on how to opt-in.
Tell customers that by participating, they're consenting to receive SMS messages from your business. In addition, customers must be made aware that participation isn't a condition of a making a purchase.
CTIA Requirement
TCPA Requirement
20% OFF YOUR NEXT PURCHASE Text BOBS to 12345 & subscribe to receive recurring SMS offers. By participating, you consent to receive text messages sent by an automatic telephone dialing system. Consent to these terms is not a condition of purchase. Message and data rates may apply. Text "STOP" to opt-out. T&C/Privacy Policy: www.bobsburgers.com/sms-terms
Msg & Data Rates
Opt-Out Instructions
Terms & Conditions/Privacy Policy
Tell customers that standard message & data rates may apply for SMS messages from your business.
Instruct customers on how to opt-out of receiving SMS messages from your business. This must be in bold.
Tell customers the website link where they can find the terms & conditions and the privacy policy for your SMS messaging campaign.
CTIA Requirement
CTIA Requirement
CTIA Requirement
SMS TERMS & CONDITIONS BLUEPRINT Use the following template to remain TCPA & CTIA compliant in your SMS campaign's terms & conditions. The following will be hosted on it’s own website, and linked to from where you advertise your campaign to customers.
Business Name
Recurring Program Description
TCPA Disclosures
Tell customers your business name.
Tell customers what kind of SMS messages they're subscribing to (e.g. SMS Offers, SMS Alerts, etc.), and that the SMS messages are recurring, meaning that they'll be receiving them on an ongoing basis from your business.
Tell customers that by participating, they're consenting to receive SMS messages from your business. In addition, customers must be made aware that participation isn't a condition of a making a purchase.
CTIA Requirement
CTIA Requirement
TCPA Requirement
http://www.bobsburgers.com/sms-terms
Bob's Burgers You're subscribing to receive recurring SMS offers. Message and data rates may apply. By participating, you consent to receive text messages sent by an automatic telephone dialing system. Consent to these terms is not a condition of purchase. Text "STOP" to opt-out. Text "HELP" for help. Privacy Policy: We take privacy very seriously and agree not to share any of your information with others.
Msg & Data Rates
Privacy Policy
Help Instructions
Tell customers that standard message & data rates may apply for SMS messages from your business.
Tell customers what you'll be doing with the information you collect about them, and who, if anyone you'll be sharing that information with.
Tell customers that they can get help by texting “HELP” to your short code. A toll-free number, or email address can also be used.
CTIA Requirement
CTIA Requirement
CTIA Requirement
Opt-Out Instructions Instruct customers on how to opt-out of receiving SMS messages from your business. This must be in bold.
CTIA Requirement
OPT-IN MESSAGE BLUEPRINT Use the following template to remain TCPA & CTIA compliant in the SMS message a customer receives after they opt-in.
Business Name
Mobile Opt-In Keyword
Tell customers your business name.
Customers will text your mobile opt-in keyword to your short code.
CTIA Requirement
BOBS
Bob's Burgers
Opt-Out Instructions
You've subscribed to receive recurring SMS offers.
Tell customers that they can opt-out by texting “STOP” to your short code.
Text STOP to cancel.
CTIA Requirement
Recurring Program Description Tell customers what kind of SMS messages they're subscribing to (e.g. SMS Offers, SMS Alerts, etc.), and that the SMS messages are recurring, meaning that they'll be receiving them on an ongoing basis from your business. CTIA Requirement
Text HELP for help. Message & data rates may apply.
Message & Data Rates
Help Instructions
Tell customers that standard message & data rates may apply for SMS messages from your business.
Tell customers that they can get help by texting “HELP” to your short code. A toll-free number, or email address can also be used
CTIA Requirement
CTIA Requirement
WEB OPT-IN MESSAGE BLUEPRINT Use the following template to remain TCPA & CTIA compliant in the SMS message a customer receives when they opt-in from the web.
Business Name
Response Command
Tell customers your business name.
Instruct the customer how to respond to confirm they want to opt-in to receive SMS messages from your business.
CTIA Requirement
CTIA Requirement
Bob's Burgers Reply YES to receive recurring SMS offers.
Help Instructions Tell customers that they can get help by texting “HELP” to your short code. A toll-free number, or email address can also be used.
Reply HELP for help. YES
CTIA Requirement
Bob's Burgers
Business Name Tell customers your business name. CTIA Requirement
Recurring Program Description Tell customers what kind of SMS messages they're subscribing to (e.g. SMS Offers, SMS Alerts, etc.), and that the SMS messages are recurring, meaning that they'll be receiving them on an ongoing basis from your business.
You've subscribed to receive recurring SMS offers. Text STOP to opt-out. Text HELP for help. Message & data rates may apply.
CTIA Requirement
Opt-Out Instructions Tell customers that they can opt-out by texting “STOP” to your short code. CTIA Requirement
Help Instructions
Message & Data Rates
Tell customers that they can get help by texting “HELP” to your short code. A toll-free number, or email address can also be used.
Tell customers that standard message & data rates may apply for SMS messages from your business.
CTIA Requirement
CTIA Requirement
HELP MESSAGE BLUEPRINT Use the following template to remain TCPA & CTIA compliant in the SMS message a customer receives when they text the word “HELP” to your short code.
Business Name
Recurring Program Description
Tell customers your business name.
Tell customers what kind of SMS messages they're subscribing to (e.g. SMS Offers, SMS Alerts, etc.), and that the SMS messages are recurring, meaning that they'll be receiving them on an ongoing basis from your business.
CTIA Requirement
CTIA Requirement
HELP
Bob's Burgers You're subscribed to receive recurring SMS offers. For more help, call 1-800-123-5678
Additional Help Instructions Tell customers where they can turn for additional help. Either a toll-free number, or email address. CTIA Requirement
STOP MESSAGE BLUEPRINT Use the following template to remain TCPA & CTIA compliant in the SMS message a customer receives after they unsubscribe from your campaign.
Business Name
Opt-Out Commands
Tell customers your business name.
Customers must be able to opt-out, by texting STOP, END, CANCEL, UNSUBSCRIBE, or QUIT.
CTIA Requirement
CTIA Requirement
STOP
Bob's Burgers You've opted out and will receive no further messages.
Opt-Out Confirmation Let customers know that they won’t receive any more text messages from your business. CTIA Requirement
