Most advanced course curriculum
Digital Marketing
Learn from certified expert Hands-on Practical Learning
7th Certification Programme Become CERTIFIED DIGITAL MARKETING PROFESSIONAL 18,19,25,26 Mar’17 & 1,2 Apr’17 | 10am to 6pm
Weekend-only Program specially designed for working professionals, Housewives & Students
THE NATIONAL INSTITUTE FOR ENTREPRENEURSHIP AND SMALL BUSINESS DEVELOPMENT (NIE SBUD)
CONTACT: MR. KULDEEP +91-9599767224 MS. JYOTSANA +91-8800994741
M ini stry of S kil l De velo pmen t and E ntrepre neursh ip, Govt. Of Ind ia A -23 , S ecto r-62 , Institu tion al Are a, Noi da - 20 1309 , U P, India WWW. NIES BUD.NIC.IN
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In 2012, global digital advertising expenditure accounted for 18.9% of total advertising spend. Its share is expected to increase to 26.9% by 2018
Certified Digital Marketing Professional
Digital Marketing is a new way to create impact on the market where in digital technologies are used to reach to the customers, acquire and service them. It has become pervasive because it is costeffective and has comparatively wider reach.
This course will impart the students about its basics, technologies used, defining return of Investment, and how can it be used to achieve the marketing goals. Digital Marketing is the new way forward and is now becoming indispensable because of its benefits.
Top reasons to learn Digital Marketing 1. A number of companies are shifting from traditional print and TV media to digital advertising due to the increase in internet usage to communicate, publicize and attract customers 2. Digital Marketing is poised to generate 1.5Lakh jobs by 2018 3. Online Ad Spend to across Rs 3,500 Crore by FY 2015, 30% YoY growth 4. India crossed 300 M Internet Users Mark in Dec 2014
Cou rs e c on tent Introduction to Dig ital M arke tin g, defining objectives,
Introduction to PPC, se arc h e ng in e and traf fic , creating google adword account and its structure, Search
Adsense approval, Placing ads on your blog or websites,
and display network, Bid strategy, Adwords algorithm,
Top 10 alternative Ads websites
techniques, process and integrating it in overall marketing
Designing effective Google Ad, selection of keywords,
strategy
Target Capabilities, PPC Goal and use type, Advantage of
Introduction of Internet and websites, types of websites,
PPC, three R’s of PPC
Building website: domain names and hosting, planning
E -c om m er ce , international E-commerce and its strategy,
and objective setting, integrating all engagement
SEO of an E-commerce website, Af filiate Mar ke ting for
mediums, Practical demonstration of how best website are
E-Commerce, India and E-commerce marketing
created Introduction to c on ver sio n optimization, its benefits, Introduction to Se ar ch E ng in e Optim izatio n(S E O) , Three players of SEO, Major player market value, search
conversion trinity, Scent, A/B Te sting, Incremental improvement.
eco-system, Keywords planning, Website traffic planning, On Page optimization, Off Page optimization Pros and
Introduction to E-mail, Best profitable platform, Types of E -
Cons of SEO
m ail Mar ke ting , Problem and issues with Email Marketing, its critical elements, Cyber laws , Technology
Understanding s oc ial me dia strateg y (Facebook,
of Email marketing, About spamming and techniques to
twitter, Linkedin, Pinterest, Youtube, Instagram), Impact of
avoid it.
social media on all areas of business, for small business, Types of c on ver sation , so c ial e xpo su re categories,
Go o gle An alytics , Quantitative and Qualitative data,
Value of integrated media, social media team structure,
Competitor data, Customer intent, its Online and Offline
Why staffing needs
use, Setting up goals, know about visitor s de m og raph ic.
Con ten t m ar ke ting definition and its origin, Content marketing overlapping, Effective vs Ineffective, the No-
Af filiate Mar ke ting , 3A’s of Affiliate marketing,
strategy penalty
E arn in g $$$ as Aff iliate, CPA network, Product and Service marketing, Affiliate Management agencies,
Bran d bu ild in g, promoting brand awareness, Brand
Merchant, Affiliate, Market & Customer, Sell products
building tools and apps, Rebuilding Brand image, Positive
through other website, Commission based Le ad
Negative brand building
Ad se ns e, get approval of Adsense, Do’s and Don’t’s of
g en er atio n
Quickly bu ild po rtfo lio, Finding clients really fast, M ar ke ting yo ur se lf, Build your own website for free. Introduction to M obile M arke ting , Cost of missing mobile, Mobile Marketing Vs Advertising, Who needs mobile marketing, Mobiles Role in Marketing, Mobile and other digital channels Tips an d Tric ks to ear n m on ey o nline & On lin e Cro wdf un ding De s ig nin g Digital Mar keting c am paig n c on te st
48 hours progra m B ecome ex pe rt C ertified D igita l Ma rket ing Pr ofessional Lea rn tip s and trick s t o build your p ersona l br and online Ea rn $$$ online Ha nds-on lea rning
Past Batches
Fee Details Rs 21000/- (Rs. Twenty one Thousand only per participa nt). This includes course fee, kit, study material, lunch, and certificate. Mode of Payment: 1) Cash payment at NIESBUD 2) DD drawn in favor of NIESBUD payable at Noida 3) Online Bank Transfer. The details are: Name of bank: Oriental bank of Commerce Account holder name: The National Institute for Entrepreneurship and Small Business Development Address: B-31, Sector 62, Noida Account No: 09312011002654 , Account Type : Savings IFSC Code: ORBC0100931 MICR Code: 110022092
CONTACT : MR. KULDEEP +91-9599767224 / MS. JYOTSANA +91-8800994741
THE NATIONAL INSTITUTE FOR ENTREPRENEURSHIP AND SMALL BUSINESS DEVELOPMENT (NIESBUD) A-23, SECTOR 62, Institutional Area, NOIDA- 201301 (U.P.) Application/ Registration form- Digital Marketing Director NIESBUD, A 23, Institutional Area, Sector 62, NOIDA-201301(UP)
Photo
( Pl. FILL THE FORM IN CAPITAL LETTERS ) 1. Name Mr / Mrs/ Miss
:
……………………
Date of Birth
2. Father / Husband Name
:
…………………………………
3. Mother Name
: ………………………………………………………….
4. Educational Qualification
:
………………………………………………………….
5. Address
:
………………………………………………………….
6. Gender
: Female/Male………
7. Cast
: General/ SC/ST/OBC/Minority/ Other
8. Telephone/Mobile No
: …………………………………………………….
9. Identity Card
: Voter ID Card/Ration Card/ Passport/DL/ Pan Card/ Bank No / BPL Card/ UID/Similar Document One of the above mentioned documents is mandatory.
Nationality ……………………….
10. E-mail ( Pl. write in capital letter only ) ………………………………………………………… 11. Programme Code : Digital Marketing Batch : Weekend 12. Programm Duration : 6 days Place : Noida Campus 13. Fee Details : Cash / D.D/ Bank Transfer : Rs. 21,000/14. Trainee's Objective
: Self Employment / Wage Employment !
Prog. Coordinator signature & Date
Applicant Signature & Date
