Exhibit, Sponsorship, and Advertising Opportunities - aafp.org

Exhibit, Sponsorship, and Advertising Opportunities

Henry B. Gonzalez Convention Center

Table of contents Booth Exhibit Opportunities Exhibit Booth

Advertising Opportunities 3

Premier Sponsorships General Session FMX Celebration Everybody WALK Challenge 5K Fun Run

4 4 5 5

Traffic Generators and Branding Opportunities Main Lobby Banners/Glass Panels 6 Escalator Decals 6 Column Wraps 6 AAFP Challenge 7 Expo Hall Footprints 7 Lanyards 8 Coffee Sleeves 8 Coffee Breaks 8 Registration Bag 9 Aisle Signs 9 Water Bottle Station 9

Access Opportunities Event Mobile App Charging Lounge Business Suites

10 10 10

Presentation, Theater, and Reception Opportunities Welcoming Reception Expo Theaters Learning Lab Presentation Networking Reception Promotion

11 11 12 12

Satellite CME Symposium Satellite CME Symposium

13

FMX Event Updates FMX Event Site FMX Daily Experience FMX Expo Guide FMX Schedule Distribution Racks Doctor’s Bag Hotel Guest Check-In Premium Room Drop Custom Post-It® Note Door Message Hotel Key Cards

14 15 16 18 19 20 21 22 22 22 22

Additional Opportunities Sponsored Resource Center 25 Familydoctor.org 25

Be the solutions provider for America’s family physicians. FMX is For Family Physicians The AAFP Family Medicine Experience (FMX) is THE largest annual gathering of family physicians. It’s where 4,000 attendees come for solutions to amplify their patient care, live CME that challenges their knowledge, inspiration from keynote speakers, and powerful peer connections.

The AAFP is for Family Physicians The AAFP is the only medical organization dedicated solely to family medicine, and represents 124,900 family physician, resident, and medical student members. Of the primary care specialties, family physicians provide care to the largest percentage of the U.S. population.

Provide Solutions to Attendees The FMX Expo Hall is the largest gathering of physicians who are seeking innovative products and services and expert input on health care solutions. No other meeting gives you the opportunity to influence the health care of

8.6 million people. patient panel of 2,152 4,000 FMX attendees, Family physicians have an average

so with

your brand reach could be monumental.

1

Generate leads, build meaningful relationships, and reconnect with existing clients. Past Exhibitor Feedback:

87%

86%

find value in exhibiting at FMX

reported meeting their marketing objectives

82%

85%

say that the AAFP stands for something important to them

say that the AAFP has a positive reputation in their industry

Why Attendees Visit the Expo Hall

93% See innovative products and services

89% Interact with new products

Past Attendee Feedback:

8 10 MUST-ATTEND 97% out of

say FMX is a

meeting

would RECOMMEND FMX to colleagues

89% Have questions answered on the spot

78% Ability to talk to experts

EXPO HALL 91% VISIT the

For more information or customized solutions contact:

2

Julia Ozark, CEM | AAFP | 913.906.6297 | [email protected]

BOOTH EXHIBIT OPPORTUNITIES

Complete your online exhibit agreement for booth space at www.aafp.org/fmx/exhibitors

Installation of Exhibits • Monday, September 11 | 1–5 p.m. •Tuesday, September 12 | 8 a.m.–5 p.m. • Wednesday, September 13 | 8 a.m.–3:30 p.m.

The priority point deadline is January 3. All contracts received by January 3 can use priority points for booth selection. Booth assignments will begin January 4. All contracts received after January 3 will be assigned on a first-come, first-served basis.

Exhibit Dates and Hours (14.5 total hours)

Dismantling of Exhibits

Wednesday, September 13 Thursday, September 14 Friday, September 15

• Friday, September 15 | 4–7 p.m. •S aturday, September 16 | 8 a.m.–5 p.m.

4:30–7 p.m. 9:30 a.m.–4:30 p.m. 10:30 a.m.–3:30 p.m.

Dedicated Expo Hall Hours (8.5 hours) Wednesday, September 13 Thursday, September 14 Friday, September 15

More D Than E edicated H o ver Be fore! urs

4:30–7 p.m. 9:45–10:45 a.m. | 12–1:30 p.m. | 2:30–3:30 p.m. 12–1:30 p.m. | 2:30–3:30 p.m.

2017 Exhibit Space Rates 10’ x 10’ Booth Add $200 per corner booth

$3,100

10’ x 10’ Premium Booth Location Booth locations designated on the floor plan

$3,200

10’ x 10’ Nonprofit Booth Located in the Public Health & Resource Pavilion

$2,000

Island Premium $ based on booth size


3


PREMIER SPONSORSHIP OPPORTUNITIES

Increase your visibility and drive attendees to your booth. Premier sponsorships* are designed to include a comprehensive marketing approach. These opportunities incorporate custom branding, generate booth traffic, and establish enduring brand exposure–even after FMX–for maximum ROI. *You must have a booth space in the Expo Hall in order to purchase sponsorship or advertising opportunities at FMX.

General Session $50,000 (exclusive sponsorship) Promote your brand during FMX general sessions, where the largest gathering of FMX attendees go for inspiration from compelling speakers. Sponsor either one or both general sessions and reach thousands of family physicians in a captive audience. The general sessions will be held Wednesday, September 13 and Friday, September 15. This sponsorship is customizable to fit your promotional needs.

FMX Celebration $40,000 (exclusive sponsorship) Extend your brand reach to the FMX Celebration, where attendees gather to unwind after a busy week through live music, dancing, and celebrating the family medicine specialty. This sponsorship is customizable to fit your promotional needs.


4


PREMIER SPONSORSHIP OPPORTUNITIES continued

Everybody WALK! Challenge* – SOLD $25,000 (exclusive sponsorship) Promote walking as a healthy habit and partner with the AAFP to create a walking challenge at the conference to see who takes the most steps. Sponsor will be displayed prominently on the main lobby staircase with floor clings promoting this wellness initiative. Attendees will stop by your booth to enter their steps on a leader board. *Exhibit space of 10’ x 20’ is required. Deadlines Space reservation due: June 30 Materials due: July 14 Size: 59.875” W x 6.75” H x 43 steps image from 2016 FMX

5K Fun Run – SOLD $40,000 (exclusive sponsorship) An FMX favorite since 1982! The 5K Fun Run has approximately 500 registrants who truly look forward to this event. The branding and custom designs of this sponsorship include: • Custom registration website • Branded confirmation emails to each registrant • Sponsor logo on run t-shirt and distribution from sponsor’s booth for traffic generation • Branded race bibs, banners, and run content • Personal welcome message at the start of the race


5


TRAFFIC GENERATORS AND BRANDING OPPORTUNITIES

Expand your marketing reach throughout the convention center. Main Lobby Banners or Glass Panels – SOLD $10,000–$30,000 (multiple locations available) Capture immediate attention by sponsoring one or more of the main lobby banner or glass panel locations. Make a statement with one of these huge visual packages. Deadlines Space reservation due: June 30 Materials due: July 14 Size: Varied (based on location and dimensions)

Escalator Decals – SOLD $25,000 per side Get high visibility in high-traffic areas. Attendees will see your custom graphic displayed on one side of the glass railing of the escalator. Deadlines Space reservation due: June 30 Materials due: July 14 Size: 26” W x 44.5’ L

New

Column Wraps

$10,000–$20,000 (multiple locations available) Get high-visibility impact for your messaging. Surround attendees with your message as they move through the convention center. Several opportunities are available throughout the main lobby area and Expo Hall. Deadlines Space reservation due: June 30 Materials due: July 14 Size: Varied (based on location and dimensions) For more information or customized solutions contact:

6


TRAFFIC GENERATORS AND BRANDING OPPORTUNITIES continued

AAFP Challenge – SOLD (16 available) $1,500 Bronze Level $2,500 Silver Level $3,500 Gold Level Attract nearly 1,000 attendees directly to your booth in a fun and creative way. Attendees will make their way through the Expo Hall retrieving stamps and initiating conversation at each stop. Challenge pieces are entered for prize drawings provided by the AAFP. Deadlines Space reservation due: June 1 Materials due: June 15

Expo Hall Footprints – SOLD $10,000 (2 available) Such a contagious and fun way for attendees to find your booth! Custom footprint floor clings will lead attendees to your booth from the main entrance of the Expo Hall. Deadlines Space reservation due: June 30 Materials due: July 14 Size: 5” x 12” each (Qty. TBD based on booth location)


7



Lanyards – SOLD $20,000 (exclusive opportunity) Each registered attendee will be given a complimentary lanyard with their registration material. Sponsor has the opportunity to customize the lanyard fabric. Deadlines Space reservation due: April 1 Materials due: April 14

Coffee Sleeves* $15,000 (exclusive opportunity) Hot and in demand! Coffee sleeves are a sure way to catch the eye of every attendee. Customizable artwork is displayed on these beverage jackets and used throughout the entire convention center and Expo Hall at every coffee break. *Pharmaceutical and medical device exhibitors may not participate based on the Sunshine Act law.

New

Deadlines Space reservation due: June 30 Materials due: July 14

Coffee Breaks*

$20,000 per day in The Hub $10,000 per day in Expo Hall The AAFP provides 2,025 gallons of coffee for attendees throughout the five-day conference. Locations include the Expo Hall and The Hub. Capitalize on this popular destination by sponsoring the coffee breaks at FMX. Sponsorship includes a custom table wrap with your logo, tagline, and booth number plus custom napkins. *Pharmaceutical and medical device exhibitors may not participate based on the Sunshine Act law. Sponsor must not be a direct competitor of coffee sleeve sponsor.


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Registration Bags – SOLD $40,000 (exclusive opportunity) An attendee favorite and take-home item. Registration bags are given to each attendee with custom design opportunities for the sponsor. Deadlines Space reservation due: March 1 Materials due: March 17

New

Aisle Signs*

$1,500 each (multiple locations available) Create awareness and visibility by displaying your company logo, tagline, and booth number on an aisle sign along the main aisle of the Expo Hall. *Sponsor may not choose an aisle sign within 30’ of a direct competitor.

Deadlines Space reservation due: June 30 Materials due: July 14 Size: 2’ x 4’

Water Bottle Station* – SOLD $10,000 (exclusive opportunity) Sponsorship includes your four-color company and/or product logo on graphic panels of the structure placed in the main lobby area leading into the Expo Hall. *Sponsor provides 4,500 water bottles for distribution.

Deadlines Space reservation due: June 30 Materials due: July 14 For more information or customized solutions contact:

9


access OPPORTUNITIES

Connect to attendees through multiple touch points. Event Mobile App – SOLD $60,000 (exclusive sponsorship) Put your logo in the hands of almost every attendee by sponsoring the FMX mobile app. As the exclusive supporter, your company’s logo will be displayed upon activation of the app along with three rotating banner ads on the app’s home screen. When tapped, the user is taken to a full-screen landing page displaying your choice of content and the ability to redirect to your company web page. Deadline Materials due: April 14

Enhanced listings in the Mobile App $450 (40 available) • Company highlighted in the mobile app exhibitor listing • Logo displayed on the Expo Hall map • Five PDFs can be uploaded to the exhibitor’s mobile app listing

Charging Lounge – SOLD $30,000 (exclusive sponsorship) Brand this highly sought after destination for conference attendees to relax and recharge throughout their day. Lounge includes charging stations, multiple sofas, and chairs for a comfortable atmosphere. Supporter will receive customizable design and branding opportunities in the lounge. Deadlines Space reservation due: June 30 Materials due: July 14

New

Business Suites* $4,820 for a 10’ x 10’, $7,260 for a 10’ x 20’, $10,320 for a 20’ x 20’

Business Suites provide a place for you to meet with staff or clients, transact business away from your booth without having to leave the Expo Hall, or survey attendees on emerging trends and research and development initiatives. Business Suites include carpet and fully enclosed meeting space. Company name, business suite number, and logo (if provided) will be printed on the entrance door. *F ood and Beverage not included in the rental fee. Catering available through RK Culinary Group. *F urniture and electrical not included in the rental fee and available to order through Freeman. For more information or customized solutions contact:

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PRESENTATION, THEATER, ANd RECEPTION OPPORTUNITIES

Showcase your brand during face-to-face interactions with attendees. Welcoming Reception* $50,000 (2 available) • A 60-minute reception-style presentation in the Expo Hall on Wednesday, September 13 from 5–6 p.m. • FMX pre-registration attendee mailing list • Wine, beer, and appetizers for 200 provided by the AAFP • Decoration and A/V provided by the AAFP • Bartenders and catering staff provided by the AAFP • Two lead retrieval devices *Exhibit Space of 20 X 20 required


Expo Theater Sponsor* Lunch | 12:15–1 p.m. – SOLD (4 available Thursday and 4 available Friday) $42,000

Lunch | 12:30–1:15 p.m. – SOLD (4 available Thursday and 4 available Friday) $35,000

• One 45-minute theater set for 150 capacity classroom style • FMX pre-registration attendee mailing list • Two lead retrieval devices and AAFP volunteers to scan badges • A/V and decoration provided by the AAFP • Attendee lunch provided by the AAFP *Exhibit space of 20 X 20 required

• One 45-minute theater set for 100 capacity classroom style • FMX pre-registration attendee mailing list • Two lead retrieval devices and AAFP volunteers to scan badges • A/V and decoration provided by the AAFP • Attendee lunch provided by the AAFP *Exhibit space of 10 X 20 Required




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PRESENTATION, THEATER, ANd RECEPTION OPPORTUNITIES continued

Learning Lab Presentation $5,000 • One 30-minute presentation session conducted on the show floor designed to give attendees the latest information on some of the hottest topics in our industry • FMX pre-registration attendee mailing list • Decoration and A/V provided by the AAFP Deadlines Space reservation due: June 30 Materials due: July 14

Networking Reception Promotion $5,000 The AAFP will help promote and advertise your company’s networking reception. Product demonstrations or presentations may not be part of the event. Receptions can be held on the evenings of Tuesday, September 12 and Wednesday, September 13. Sponsor is responsible for all logistics, expenses, and implementation of the event. The AAFP will promote your event in: • FMX Daily Experience newspaper in the schedule section • FMX mobile app • On-site signage Deadlines Space reservation due: June 30 Materials due: July 14


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SATELLITE CME SYMPOSIUM

Increase your brand awareness off site.

Satellite CME Symposium $44,000 Reach family physicians with your educational content during a Satellite CME Symposium. Satellite events are held in hotels surrounding the Henry B. Gonzalez Convention Center during times that do not compete with AAFP CME sessions. The AAFP will assist CME providers/activity organizers with promoting the event in FMX marketing, including: Event listing in: • FMX website • FMX mobile app • FMX Daily Experience newspaper • Satellite event locator map (if completed event resume is received by June 30)

• Convention Center Signage Additional Advertising Opportunities • Custom ad in satellite event locator map (This map is sent to all attendees with their tickets and badges before the FMX event)

* Full-page Ad $5,500 * Half-page Ad $3,500 On-site Signage Opportunity • Personalized convention center signage $6,000 Deadlines Space reservation due: June 14 Materials due: June 30


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ADVERTISING OPPORTUNITIES

Choose from a variety of advertising options to reach attendees. FMX Event Updates Receive distinct visibility with prominent digital ad promotion. FMX Event Updates deliver timely and relevant meeting features and information in a more detailed, comprehensive e-communication. These promotions had a 21.5% unique open rate in 2016. Emails will be tailored and segmented by audience type.

Advertising Includes • Display rectangle ad: 300 x 250 pixels • Advertorial: 50-character headline, 300-character body copy excluding spaces Pre-Event Email $9,300 This promotional email sent prior to early bird deadline will promote key features and benefits of the live event. Reach a broad audience of approximately 62,000 active AAFP members and past FMX attendees. June 1 June 7 June 14*

Ad space deadline Ad materials deadline Email is published by the AAFP

On-Site Event Email $12,400 During FMX, a promotional email sharing key event highlights will be sent to active members not attending the live event. Connect with approximately 62,000 active AAFP members and past FMX attendees.

Post-Event Email $9,300 It’s a wrap! Post-event recap emails capture highlights from FMX. Round out your marketing campaign with this opportunity to reach approximately 65,000 active members, registered attendees, non-registered active members, and event prospects. August 25 Ad space deadline August 30 Ad materials deadline September 21* Email is published by the AAFP *Actual send date is subject to change.

August 18 Ad space deadline September 1 Ad materials deadline September 15* Email is published by the AAFP

ct

Important Fa

es are r email address AAFP membe other o N r purchase. not available fo exposure ffers exclusive o ity n u rt o p p o vent Updates! like the FMX E

Contact your Event Media Strategist for more information:

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Brennah Tate | tristar publishing | 913.491.4200 | [email protected]

ADVERTISING OPPORTUNITIES

FMX Event Site Digital marketing provides targeted visibility and measurable ROI before, during, and after FMX. Build brand awareness, increase your online presence, and influence your target audience with premium advertising on the official FMX event site, www.aafp.org/fmx.

In 2016, the FMX event homepage experienced:

108,000 visitors (48% were return visitors) 50% more visitors than in 2015 386,000 content views

Enjoy broad exposure with event site traffic drivers: • Hyperlinked on the Event Update emails (on site and post-event) • Social media posts • Promotion in the printed FMX Daily Experience • Daily alerts in the FMX mobile app

The online destination for up-to-the-minute information on registration, schedules, networking and events, Expo Hall, and meeting news. Ad Type Ad Placement SOV Ad Specs File Format

Ad Display Duration

Advertising Rate

Leaderboard FMX Homepage 20%-100% based 728 x 90 JPG, 150 ppi Guaranteed About Section upon advertising through Q1 2018 Hotel and Travel* participation Schedule Section Networking and Events Expo Hall Online FMX Daily Experience Skyscraper About Section 160 x 600 JPG, 150 ppi Hotel and Travel* Networking and Events Expo Hall Online FMX Daily Experience Advertorial Online FMX Daily Experience Includes 300-500 words, featured image, skyscraper, and leaderboard

RESERVE EARLY FOR MAXIMUM EXPOSURE

Featured image and half-page ad placed on advertorial page only

728 X 90 JPG, 150 ppi and 160x600

$18,900

Guaranteed through Q1 2018

*Guaranteed through 9/18/17

Guaranteed through Q1 2018

$9,000

Deadlines August 25 September 1

Ad space/payment due Ad materials due

Ads received will be placed upon approval.


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ADVERTISING OPPORTUNITIES continued

FMX Daily Experience, Expo Guide, and Schedule Attendees’ most valuable FMX resources Attendees enjoy a three-in-one publication covering FMX. This convenient and comprehensive publication provides readers with live meeting coverage and daily programming schedules, as well as engaging Expo and program information. Deadlines August 4 August 11

Ad space/payment Ad materials due

Discounts available with participation in all three sections. Call your Event Media Strategist to discuss your custom advertising package.


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FMX Daily Experience SECTION ONE

publication.

Get noticed alongside important late-breaking industry news

Content

FMX Daily Experience readers receive exclusive conference coverage and late-breaking meeting news in three issues distributed throughout the meeting. Advertise in the daily newspaper and enjoy repeat visibility in this highly desired and widely distributed Deadlines August 4 August 11


Publication Dates September 13 September 14 September 15/16

Distribution Method Dropped at room doors at participating hotels via the Doctor’s Bag; convention center distribution at AAFP member resource areas and through handout and distribution racks.

Quantity September 13 September 14 September 15/16

Premium Positions

5,000 5,000 4,700

Advertising Dimensions and Rates • Ad units requiring more than one product information page will receive 15% off each additional black-and-white P.I. page • Ads changing out will be subject to a 10% premium fee • Rates include three issues

Size

Dimensions B/W

4/C

Full-page 101 ⁄4” x 14” $12,590 $15,710 1 ⁄ 2 Junior Page 7 ” x 10” $9,185 $13,195 1 ⁄ 2 page 101 ⁄4” x 7” or 5” x 14” $10,250 1 ⁄ 4 page 5” x 7” $7,840 1 ⁄ 2 Product Showcase 5” x 3 ” $525 Center Spread 21” x 14” See Premium Positions Front Page Banner 101 ⁄4” x 2” See Premium Positions Front Page Sticker (circle) 3” diameter trim, See Premium Positions 31 ⁄4” diameter bleed Bellyband

• FMX daily highlights • Late-breaking news • Session coverage • Special events • Acknowledgements

26” x 21 ⁄ 2”

Back Cover

$21,990

Inside Front Cover

$19,570

Inside Back Cover

$17,665

Center Spread

$18,350 per page

Bellyband

$13,300 per issue

Issue one only. Advertiser must supply bellybands. Includes one full-page, four-color ad to be placed run of book.

Front Page Banner

$25,725

Includes one full-page, four-color ad to be placed run of book.

Front Page Sticker

$17,610 per issue

Issue one only. This four-color, 3” circle sticker will be placed on the front page of the newspaper. Includes one full-page, four-color ad to be placed run of book in all issues. TriStar will produce the stickers.

See Premium Positions


17



FMX Expo Guide

Content

SECTION TWO Drive traffic to your booth and events The FMX Expo Guide will engage attendees with information about FMX programming and articles featuring selected exhibitors, while also delivering important Expo Hall details.

Deadlines August 4 August 11


Publication Dates September 12/13 September 14 September 15/16

September 12/13 September 14 September 15/16

Distribution Method Dropped at attendee room doors at participating hotels via the Doctor’s Bag; convention center distribution at AAFP member resource areas and through handout and distribution racks.

Bonus Distribution

Quantity

3,700 copies will be available at registration starting on September 12.

8,700 5,000 5,000

Advertising Dimensions and Rates • Ad units requiring more than one product information page will receive 15% off each additional black-and-white P.I. page • Rates include three issues

Size

Dimensions B/W

4/C

Full-page 101 ⁄4” x 14” $10,375 $13,980 Junior Page 7 1 ⁄ 2” x 10” $8,200 $10,710 1 ⁄ 2 page 101 ⁄4” x 7” or 5” x 14” $6,700 1 ⁄ 4 page 5” x 7” $3,250 Product Showcase 5” x 31 ⁄ 2” $525 Expo Hall Map Banner 21” x 2” See Premium Positions Front Page Banner 101 ⁄4” x 2” See Premium Positions Front Page Sticker (circle) 3” diameter trim, See Premium Positions 31 ⁄4” diameter bleed Bellyband

• Expo Hall information • Expo Hall map • Exhibitor listings and descriptions • Exhibitor interviews and feature stories • New exhibitor pavilion • Expo theaters • Book signings • AAFP Exhibit & Marketplace • Expo Hall entertainment

26” x 21 ⁄ 2”

Premium Positions Back Cover

$19,580

Inside Front Cover

$17,655

Inside Back Cover

$17,655

Bellyband

$15,270 per issue

Advertiser must supply bellybands. Includes one full-page, four-color ad to be placed run of book.

Front Page Banner

$23,490

Includes one full-page, for ad to be placed run of book.

Front Page Sticker

$15,070 per issue

This four-color, 3” circle sticker will be placed on the front page of the Expo Guide. Includes one full-page, four-color ad to be placed run of book in all issues. TriStar will produce the stickers.

Expo Hall Map

$29,300

Includes banner ad and one full-page four-color ad to run before or after the map.



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TUESDAY/WEDNESDAY

INSIDE

FMX Schedule

FULL TUESDAY SCHEDULE ON PAGE 5; FULL WEDNESDAY SCHEDULE ON PAGE 6-7

TUESDAY’S

HIGHLIGHTS CME sessions 1-5:30 p.m.

Various locations Five days of CME sessions start this afternoon. See page 5 for more details about this afternoon’s presentations, and go to fmxdailyexperience. org for a special preview of the 2:10 p.m. session Obesity Medicine: Directions in Treatment by Carl Knopke, MD

Join us for the first annual Everybody WALK! Challenge

Level 1 Lobby, West A/B Who takes the most steps during FMX? Join in the fun competition. Register online at: aafp. walkertracker.com or download the Walker Tracker app to activate, start walking and track your steps. The challenge kicks off Tuesday and ends at 1 p.m. Friday. The winner receives a $500 gift card. Everyone can participate; the app will link to multiple wireless devices. Be among the first 500 attendees to pick up a pedometer in the Level 1 Lobby, West A/B. #MakeHealthPrimary #WalktheTalk #FMX Sponsored by Health is Primary

5:30-7 p.m.

The Pub Orlando, 9101 International Dr. Get ready to mix and mingle with your family medicine friends. Meet up with your peers from across the country and reunite with residency classmates on Tuesday at The Pub Orlando. This must-attend event for new physicians features food and refreshments. The Pub Orlando is a Britishinspired, American-crafted restaurant within walking distance from the Orange County Convention Center. Physicians who completed residency within the past seven years are invited to attend this popular informal networking event.

WEDNESDAY’S HIGHLIGHTS CME sessions 8 a.m.-2:45 p.m.

Various locations — see pages 6-7 for more details.

NEW EVENT!

EXPO HALL GRAND OPENING 4:30-6:30 p.m.

West Hall A3-4 The kick-off event will showcase Expo Theaters and other activities. Two hours of dedicated time will provide face-to-face opportunity with the most advanced medical vendors and advocacy organizations.

City Tours 8 a.m.-9 p.m. Adolescent Health MIG meeting 12:30-2 p.m.

Room W306B For members interested in or practicing adolescent health. Hear about this MIG’s progress and achievements, discuss goals for the upcoming year and participate in leadership elections.

Emergency Medicine/Urgent Care (EM/UC) MIG Meeting 12:30-2:30 p.m. Room W306A For members interested in practicing emergency medicine and/or urgent care. Hear about this MIG’s progress and achievements, discuss goals for the upcoming year and participate in leadership elections.

TUESDAY/WEDNESDAY IN THE HUB, West Hall B Hours 10 a.m.-5:30 p.m. Tuesday 7 a.m.-6:30 p.m. Wednesday

Poster Presentations 10:30-11:30 a.m. Wednesday Chat & Chew 12-1 p.m. (Today’s Topics:

Rural Health MIG, Single Payer Healthcare Financing)

General Session: Atul Gawande, MD 3-4:30 p.m.

West Hall A2 Hear from this surgeon, researcher and bold visionary for healthcare reform who also acknowledges that we must first build upon what we do every day. Also meet new AAFP President John Meigs, Jr., MD, FAAFP.

These blocks of time are designed by faculty in a collaborative manner that allows one topic in the session to build on the previous topic(s). These sessions are interactive. For 2016, each track is comprised of three interactive lectures, totaling 3.0 CME credits per track. TRANSFORMING CLINICAL PRACTICES INITIATIVES TRACK

Up, Down, Sideways, and Across: Sustainable Leadership in an EverChanging Environment Saccocio 8-9 a.m., Room W207ABC

Patient Attribution: CMS Knows Who Your Patients Are, but Are They Correct? (Interactive Lecture) Fiesinger 9:15-10:15 a.m., Room W207ABC

Alternative Payment Models: Help is on the Way: Learn about the TCPI and How You Can Benefit from Technical Assistance Reeves 10:30-11:30 a.m., Room W207ABC

4 Corners Reception 5-6:30 p.m.

West Hall A Kick off the opening of the FMX Expo Hall with an Educational Reception in Expo Theater #3 on the show floor. Enjoy refreshments and learn more about “Opioid Use Disorder: A Growing Epidemic.” Sponsored by Indivior Inc.

FMX MOBILE APP Scan the QR code or point your browser to www.aafp. org/fmxapp. On-site help is available at the Mobile Assistance Counters. Sponsored by Nature Made.

AAFP FMX16

INSIDE THIS SECTION

Concessions 10:30 a.m.-2 p.m.

AAFP Apparel 9 a.m.-5:30 p.m. Wednesday

Scientific Informational Displays

Complimentary Coffee 6:15-8:30 a.m.; 10:15-10:30 a.m.; and 2:45-3 p.m.

(not available for CME)

1:30 p.m.-2:30 p.m.

The Hub General Session speaker Atul Gawande, MD, will sign a limited number of copies of Being Mortal.

• Daily highlights • CME schedules by day • General session and special events • Convention center map • Expo and nutrition theaters • Satellite symposia • Shuttle schedule • City tours

Enjoy repeat visibility as attendees plan their day WEDNESDAY’S TRACKS

Book signing: Atul Gawande, MD 2:15-3:15 p.m.

Content

SECTION THREE

MOVED TO TUESDAY! NEW PHYSICIANS HAPPY HOUR

Distributed at registration and with the FMX Daily Experience, attendees rely on this integral piece each day to deliver the latest schedule updates and other important program details. New content each day will keep attendees looking for the FMX Schedule and using it throughout FMX.

Meeting information . . . . . . .3 Saturday schedule. . . . . . 12-13 CME information. . . . . . . . . . .3 Convention Center Tuesday schedule . . . . . . . . . .5 maps . . . . . . . . . . . . . . . . 6-8, 10 Wednesday schedule . . . . .6-7 Hotel shuttle information . .14 Thursday schedule . . . . . . 8-9 Satellite CME listings . . . . . .14 Friday schedule . . . . . . . . 10-11 City Tours information. . . . .14

www.fmxdailyexperience.org

Deadlines August 4 August 11

THURSDAY


Publication Dates September 12/13 September 14 September 15/16

Distribution Method

INSIDE

Dropped at attendee room doors at participating hotels via the Doctor’s Bag; convention center distribution at AAFP member resource areas and through handout and distribution racks.

TODAY’S HIGHLIGHTS 5:30-7 p.m.

Chronic Pain: A Collaborative Approach to Managing Complex Patients

GENERAL SESSION: DAVID WASSERMAN 4-5:30 p.m. West Hall A2

In an election year, how will a changing political landscape trickle down to your daily work? Political analyst David Wasserman will equip you with the inside scoop on what a new President and an altered House of Representatives will mean for healthcare legislation, especially legislation that impacts family medicine.

Telehealth MIG 8-10 a.m.

Muchowski 9:15 - 10:15 a.m., Room W304EFGH

Low Back Pain: Myths and Science Shah, Paladine 8-9 a.m., Room W310AB

Proper Care, Proper Pay: Working with TCM, CCM, and ACP

Rural Health MIG 11:30 a.m.-1:30 p.m.

Room W306A

Room W306A

Single Payer Health Care MIG 8-10 a.m.

Global Heath MIG 2-3:30 p.m.

Room W306B

CME Sessions 8 a.m.-3:45 p.m. Various locations – see pages 8-9 for specific session information.

City Tours 8 a.m.-5 p.m. Expo Hall open 10 a.m.-4 p.m. West Hall A

Oral Health MIG 11 a.m.-1 p.m. Room W306B

Room W306B

Transforming Clinical Practice Initiative MIG 2-3:30 p.m. Room W306A

Member Interest Group (MIG) Reception 5:30-7 p.m. Convention Center West A Lobby Join your MIG colleagues for a reception immediately following Thursday’s General Session. Learn more about the MIGs, speak with colleagues with shared professional interests, or find

Poster Presentations 10:30-11:30 a.m.

Bonus Distribution

• Ad units requiring more than one product information page will receive 15% off each additional black-and-white P.I. page • Rates include three issues

Dimensions B/W

4/C

Full-page 101 ⁄4” x 14” $10,375 $13,980 1 ⁄ 2 Junior Page 7 ” x 10” $8,200 $10,710 1 ⁄ 2 page 101 ⁄4” x 7” or 5” x 14” $6,700 1 ⁄ 4 page 5” x 7” $3,250 1 ⁄4 Front Page Banner 10 ” x 2” See Premium Positions Front Page Sticker (circle) 3” diameter trim, See Premium Positions 31 ⁄4” diameter bleed 26” x 21 ⁄ 2”

PAYMENT TRACK

Room W102AB Each year 40,000 residents have rotations at the VA system across our land. These residents benefit from the plentiful co-morbidities and psychosocial problems of the Veteran population. Unfortunately only a small percentage of the learners are in Family Medicine. Family Medicine should take advantage of partnering with the VA to improve education and the fiscal bottom line. In this workshop we will tell you how.

10:45 a.m.-12 p.m. Preparing for Retirement and Opportunities to Volunteer with the AAFP Foundation (Room W300)

Chat & Chew 12-1 p.m. (Today’s Topics:

Single Payer Health Care Financing; Rural Health MIG; Empowering the Family Doctor in Emergency Medicine; Zika Virus Disease)

Wright 10:30-11:30 a.m., Room W304EFGH

Surviving an Audit Request 8-9 a.m., Room W311EFGH 1:30-2:30 p.m., Room W308ABCD

ICD-10: Increased Specificity Paves the Way for Increased Reimbursement Hays 9:15-10:15 a.m., Room W311EFGH

Proper Care, Proper Pay: Working with TCM, CCM, and ACP Weida 10:30-11:30 a.m., Room W311EFGH

TRANSFORMING CLINICAL PRACTICES INITIATIVES TRACK

Up, Down, Sideways, and Across: Sustainable Leadership in an Ever-Changing Environment Saccocio 8-9 a.m., Room W207ABC

Patient Attribution: CMS Knows Who Your Patients Are, but Are They Correct? Fiesinger 9:15-10:15 a.m., Room W207ABC

1:30-2:30 p.m. Advanced Estate Planning for Family Physicians (Room W300)

Alternative Payment Models: Help is on the Way Learn about the TCPI and How You Can Benefit from Technical Assistance Reeves 10:30-11:30 a.m., Room W207ABC

2:45 - 3:45 p.m. The Conversation Project: A Conversation That Matters INSIDE THIS SECTION

Concessions 10:30 a.m.-2 p.m.

AAFP Apparel 9 a.m.-5:30 p.m.

Scientific Informational Displays

Complimentary Coffee 6:15-8:30 a.m.; 10:15-10:30 a.m.; and 2:45-3 p.m.

(not available for CME)

1:30 p.m.-2:30 p.m.

Meeting information . . . . . . . .3 Saturday schedule. . . . . . . 12-13 CME information. . . . . . . . . . . .3 Convention Center Tuesday schedule . . . . . . . . . . .5 maps . . . . . . . . . . . . . . . . . 6-8, 10 Wednesday schedule . . . . . .6-7 Hotel shuttle information . . .14 Thursday schedule . . . . . . . 8-9 Satellite CME listings . . . . . . .14 Friday schedule . . . . . . . . . 10-11 City Tours information. . . . . .14

www.fmxdailyexperience.org

3,700 copies will be available at registration starting on September 12.

8,700 5,000 5,000

The Cannabis Conundrum: Breakin’ Good? or Breakin’ Bad?

Expanding Residency Training at the VA 6-7 p.m.

All Expanded Learning sessions are located in the Hub unless otherwise noted.

8-9 a.m. New Tools Available to Equip Adolescents for Adulthood

Weida 10:30-11:30 a.m., Room W311EFGH

out how to form a new MIG. Cash bar and light snacks will be provided.

TODAY’S EXPANDED LEARNING PRESENTATIONS

TODAY IN THE HUB, West Hall B

Advertising Dimensions and Rates

Bellyband

PAIN MANAGEMENT TRACK

West A Lobby

Join your family medicine peers to celebrate the diversity of the AAFP. Take time to discuss issues relevant to your constituency, your patients, and your practice at the Member Constituencies Meet & Greet. Whether you identify with one of the five member constituencies (women, minority, new physicians, international medical graduates, and LGBT) or are supportive of one, this event allows you to enjoy good company, refreshments, and light snacks.

9:15-10:15 a.m. Financial Planning for Family Physicians (Room W300)

Quantity

Size

TODAY’S TRACKS These blocks of time are designed by faculty in a collaborative manner that allows one topic in the session to build on the previous topic(s). These sessions are interactive. For 2016, each track is comprised of three interactive lectures, totaling 3.0 CME credits per track.

MEMBER CONSTITUENCIES MEET & GREET

Hours 7 a.m.-5:30 p.m.

September 12/13 September 14 September 15/16

TODAY’S FULL SCHEDULE ON PAGES 8-9

Premium Positions Back Cover

$19,580

Inside Front Cover

$17,655

Inside Back Cover

$17,655

Bellyband

$15,270 per issue

Advertiser must supply bellybands. Includes one full-page, four-color ad to be placed run of book.

Front Page Banner

$23,490

Includes one full-page, four-color ad to be placed run of book.

Front Page Sticker

$15,070 per issue

This four-color, 3” circle sticker will be placed on the front page of the Schedule. Includes one full-page, four-color ad to be placed run of book in all issues. TriStar will produce the stickers.



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Distribution Racks Exclusive and repeat visibility Receive premium visibility with signage on five distribution racks to be displayed throughout the convention center. Deadlines July 7 July 14


Advertising Rate $26,000 Includes signage on five distribution racks plus a full-page, 4/color ad to be placed run of book in all four issues of the FMX Daily Experience. Specifications Provided upon space commitment.


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Advertise on the outside of the bag

Doctor’s Bag Hotel distribution of your promotional material Delivered early in the morning directly to attendees’ room doors at participating hotels, the Doctor’s Bag offers great visibility for your booth, product, and special programs.

Deadlines July 28 Ad space/ prototype/payment August 4 Ad materials due Distribution Dates September 13 September 14 September 15 Distribution Method Distributed to attendees’ hotel room doors early in the morning. Quantity 4,500 per day (includes overage)

Advertising Rate $8,480 per insert, per day

Receive high visibility with prime advertising space on the outside of the Doctor’s Bag. The participating advertiser receives a clear plastic 7” x 5” window pocket on the outside of the bag for inclusion of one insert with name/logo/booth recognition printed above the pocket. AAFP will brand the opposite side of the bag. Deadlines June 9 June 16

Distribution Dates September 13 September 14 September 15 Advertising Rate $16,000 per day

Prototype Submission Submit PDF prototype to Meghan Scobie ([email protected]) Special Notes Please see the Special Notes, Terms, & Conditions page.

Ad space/payment Logo artwork due

Your Booth Logo, N and Poumber, ck Insert et Displa yed He re

Specifications • Logo not to exceed 9” x 6”. (printed directly above the pocket). • The participating advertiser is allotted a maximum of two colors plus black for logo artwork. • Window pocket insert cannot exceed 51 ⁄ 2” x 4”.


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Hotel Guest Check-In

Be the first to welcome FMX attendees with the delivery of your promotional message when they check in at select hotels. This opportunity provides early and elite exposure to promote your product and service and make a great first impression. Deadlines August 4 August 25 September 8

Ad space/prototype/payment Samples to TriStar (quantity 20) Materials due to hotels

Custom Post-It® Note Door Message

Make sure your message sticks with attendees. Placed on attendees’ hotel room doors, Post-It® Notes are an effective way to extend your marketing message. Deadlines July 7 July 14


Quantity Approximately 2,000 attendee guest rooms

Hotel Property Advertising Rate Quantity Grand Hyatt $15,000 1,000 Marriott Rivercenter $15,000 1,000 Marriott Riverwalk $7,800 500

Advertising Rate $14,000 per distribution

Specifications Limited to one promotional item to be handed out.

Dimensions 8” x 5.844” trim 7.625” x 5.469” live 0.125” on all four sides; bleed

Premium Room Drop

Greet attendees with your message as they return to their hotel rooms. Premium room drops are a great way to stand out from the crowd. Deadlines August 4 August 25 September 8

Ad space/prototype/payment Samples to TriStar (quantity 20) Materials due to hotels

Quantity 4,500 Advertising Rate $25,000 per distribution Each participant is allowed one item per delivery. Available Distribution Dates September 13, 14, 15

Available Distribution Dates September 13, 14, 15

Hotel Key Cards Greet attendees at their hotel Hotel key cards feature the supporter’s advertisement and are given to conference attendees at guest check-in. Each attendee guest receives two key cards per room. Deadlines July 7 July 14

Ad space/prototype/payment Ad materials due

Quantity 8,000 (includes two key cards per room) Advertising Rate $29,100 Specifications Provided upon space reservation.


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SPECIAL NOTES, TERMS, and CONDITIONS Don’t miss these important details. Doctor’s Bag

General Notes

1. Because of stringent hotel labor policies, TriStar Publishing is not held liable for a hotel’s failure to deliver to rooms in the designated hotel room block. There will be no discounts or refunds given.

1. All advertisements are subject to approval by the AAFP.

2. All inserts must be submitted to TriStar Publishing for final approval by the AAFP. A copy of the insert must be approved by the AAFP regardless of prior approval for other promotional opportunities at the meeting.

3. The advertiser is responsible for sending the correct number of pieces. TriStar Publishing will not be responsible for shortages due to an incorrect number of pieces being received.

3. TriStar Publishing will notify you of approval. If changes are necessary, a copy of the corrected insert must be resubmitted. TriStar Publishing will notify you of final approval.

4. TriStar Publishing reserves the right to cancel any publication or service in the event of revenue shortfalls. TriStar will refund monies paid for participation in canceled publications or services. TriStar is not obligated to offer or replace canceled publication or services with any other advertising vehicle.

4. TriStar Publishing will supply a shipping label for the advertiser to complete and place on the outside of each box that is shipped.

2. Circulation is based on projected attendance and room blocks at the time of rate card printing.

5. The advertiser is responsible for sending the correct number of pieces. TriStar will not be responsible for shortages due to an incorrect number of pieces being received. 6. Do not ship bag inserts to the TriStar Publishing office. The advertiser will be responsible for cost incurred to ship to the insertion fulfillment house. 7. A minimum of five pieces must be reserved per day for bag delivery to occur. 8. Insert Specifications: Maximum dimensions are 8 ½” x 11”; maximum weight is 4 ounces. 9. Price based on an average-sized insert. Insert fee is subject to change at publisher’s discretion. 10. Because of weight and bulk, distribution of magazines, newspapers, and other publications will not be permitted in the bag.

Financial Considerations 1. All signed agreements are firm. No cancellations accepted. 2. Payment due upon space commitment. 3. No agency commission or cash discounts permitted. Rate card prices are NET. 4. Fees will apply for noncompliance with the shipping instructions or failure to fully complete shipping label provided. 5. A minimum $500 late fee will be charged for materials received after the specified due date.

6. TriStar will be diligent in providing the highest quality publications possible. It is understood the print quality of the daily newspapers is subject to the availability of the printer(s) in the event city. TriStar Publishing, Inc. will not provide any refunds or discounts on advertisements in the daily newspapers due to clarity, ink saturation, or any other issues beyond the publisher’s control when in a city with limited print options. 7. Payments may be made via check, wire transfer, or credit card. Payments made by credit card shall have an additional fee of three percent (3%) added to the total purchase price. This fee cannot be waived. 8. Payment is due prior to printing of the publication/services rendered unless otherwise agreed upon with the Publisher. If Publisher agrees, payment shall be made by the responsible party within 45 days of receiving tearsheets or proof of advertisement. In the event payment is not remitted to TriStar Publishing, Inc. by the responsible party within 45 days of receiving proof of advertisement, a late fee of three percent (3%) will be applied to the outstanding balance. In addition, outstanding payments/ invoices not made within the calendar year the advertisement was placed, a six percent (6%) late fee will be applied to all outstanding balances. TriStar Publishing, Inc. reserves the right to prohibit advertising if an account is past due 90 days.


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ready to advertise?

For reservations contact Brennah Tate [email protected] Nan Blunk [email protected] Hilary Bair [email protected] For material submission questions contact Meghan Scobie | [email protected] Tel: 913-491-4200 | Fax: 913-491-4202 Send payments to Accounts Payable TriStar Publishing, Inc. 7285 W. 132nd Street, Suite 300 Overland Park, KS 66213 Payment options Payments may be made via check, wire transfer, or credit card. Payments made by credit card will have an additional fee of three percent (3%) added to the total purchase price. This fee cannot be waived.

File submission specifications Acceptable File Formats • Adobe InDesign • Fonts: Adobe Type 1 or outlined • Images: at least 300 dpi at the desired print size • Adobe Illustrator (fonts outlined) and Adobe Photoshop (flattened image) • Press/print ready PDF (PDF/X compliant) • All colors must be CMYK

Color proofs Color proofs are necessary for checking color and content at press time. Without a color proof, the publisher cannot be held responsible for the outcome of the color on press.

Submitting files • DVD/CD/Flash drive • FTP: Contact your TriStar representative for login information and upload instructions. • Email: Files less than 10MB can be emailed to [email protected] with the subject line specifying the publication name and the advertiser name.

Unacceptable Programs • Corel Draw • Microsoft Publisher • Microsoft Word and Microsoft PowerPoint Deviation from these guidelines may require additional time and costs, and/or sacrifice reproduction predictability. Publisher cannot be held responsible for problems on press caused by improperly distilled PDF files.


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Additional opportunities

Reach physicians with your educational content.

Sponsored Resource Center The Sponsored Resource Center (SRC) is a targeted place to feature your physiciandirected education as part of an e-marketing program. This opportunity provides: •T hree months of access to leading family physicians on the #1 professional website in primary care, AAFP.org, visited by more than 4 million users per month •S pecialized monthly marketing of your resource(s) via email to our list of 70,000-plus AAFP family physician members $12,000 per content piece includes one email blast and three months of posting.

Familydoctor.org This trusted source for medical answers and advice is used by both family physicians and their patients. Through our partnership opportunities, familydoctor.org offers: • 5 .9 million page views; 3.5 million unique monthly visitors •A blend of your patient education with a trusted resource, used at point of care in member offices •U nique combination of advertising and editorial content Opportunities range from $35,000 and up per year.

Visit familydoctor.org.


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TerriLynn Miller | AAFP | 903.906.4466 | [email protected]

Exhibit, Sponsorship, and Advertising Opportunities - aafp.org

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