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Corporate Brochure 2014

Fuelling your

Business

We are Puma Energy We are enabling progress We are investing in infrastructure We are fuelling growth Puma Energy in brief Exceeding customers’ expectations We are 6,000 lives in a day Come and talk to us

02 We are Puma Energy

03 06 08 10 12 26 50 52

Ours is a new breed of energy company that delivers oil products to parts of the world where they are most needed; where their positive impact can be truly life changing. An ambitious business that is growing fast by answering the unmet energy needs of fast-growing markets in Africa, Central and Latin America, the Caribbean and Asia Pacific. Our focus is clear: to help over 17,000 customers and businesses grow and prosper.

www.pumaenergy.com We are Puma Energy 03

More than 6,000 of us are hard at work in close-to 40 countries across five continents handling over 22.5 million m3 of oil products annually with 14 million m3 sold via a network of over 62 bulk storage terminals, 27 airports and over 1,600 service stations resulting in a US$13 billion revenue. We are Puma Energy.


We are Puma Energy 05

WE ARE ENABLING

PROG 06 We are Puma Energy

Centennial Bridge, the major crossing of the Panama Canal

GRESS Forging secure supply lines to bring safe, high quality oil products to fast-growing markets where their transformative power is extraordinary.


WE ARE INVESTING IN


Paldiski storage facility, Estonia

Putting in place regional and local storage and transport facilities. Investing in new technology and new systems to make oil products more accessible and affordable.


WE ARE FUELLING


Puma tanker, Brisbane Australia

We are expanding into new sectors to provide a seamless supply between international oil markets and our local distributors and retailers.


Puma road train in outback, Australia 12 We are Puma Energy

We buy, refine, store, transport and sell oil products to business and retail customers in close-to 40 countries across five continents. Where other oil companies have moved out; we have moved in. We invest in new bulk storage terminals and retail service stations, in the people who run them and in the supply networks that serve them. To reach international standards we develop good business for ourselves and unlock potential in people, communities and regions. We are an entrepreneurial business, responding quickly to new opportunities. Our light structure enables us to stay focused on local needs, react quickly to opportunity and fuel growth where it really makes a difference.


Oil production life cycle

M

G

TS

1

4

7

TRANSPORTATION

STORAGE

RETAIL

WHOLESALE

AVIATION

BITUMEN

BUNKERING

LPG

1

UPSTREAM

2

3 1

MARINE

Marine systems

4

5

REFINING

6 4

We receive and deliver oil products through a number of marine facilities. We have also developed a strong competence in marine infrastructure and operations. SUPPLY

7

8

9 7 B2B

UPSTREAM

2

0 LUBRICANTS

5

Refining

8

TRANSPORTATION DISTRIBUTION STORAGE REFINING

6

Refining is not part of the Puma Energy core business model. We own and operate refining assets where it makes sense to do so, given the logic of supply in that specific region. SUPPLY

SUPPLY RETAIL

WHOLESALE RETAIL

9

B2B

3 STORAGE

Storage

5

6

In the midstream and downstream markets, purpose-built terminals give customers access to high quality storage. RETAIL

WHOLESALE

8 1

AVIATION

9 2

BITUMEN

B2B

AVIATION

AVIATIONBITUMEN

4

5

BUNKERING

LPG

STORAGE

TRANSPORTATION

BUNKERING LUBRICANTS


BUNKERING LPG

6

MARINE

Transportation

7

8

9

Our transportation networks encompass road, rail and sea, operating 24/7/365 to ensure prompt and efficient delivery.

WHOLESALE

0

BITUMEN

0 LUBRICANTS

3

UPSTREAM

0 3 REFINING

2 TRANSPORTATION

LPG

MARINE

MARINE

SUPPLY

1

2 B2B

4

5 LUBRICANTS

7 0

RETAIL

3 AVIATION

1

9

2

LPG

7

5 MARINE

8 1

We are delivering swifter, more efficient bunkering solutions. Our modern fleet of bunker vessels is specially adapted to service offshore rigs.

0

4

3

SUPPLY

UPSTREAM

BITUMEN

6 4 BUNKERING

Bunkering

8

WHOLESALE

4 7 0

6 REFINING

7 TRANSPORTATION

B2B

STORAGE

5 RETAIL

6 WHOLESALE

8 AVIATION

9 BITUMEN

Distribution

Aviation

We organise our supply activities to ensure a seamless interface between international oil markets and our local distributors.

We provide consistently high quality products and services to airlines, aircraft operators and aircraft owners across Latin America and Africa.

9 2

3 1

RETAIL

SUPPLY

WHOLESALE

UPSTREAM

UPSTREAM

5

64

B2B

AVIATION

BITUMEN

REFINING

TRANSPORTATION

STORAGE

8

2

97

LUBRICANTS

BUNKERING

LPG

SUPPLY

RETAIL

WHOLESALE

Retail

5 8

MARINE

SUPPLY

0

AVIATION

BITUMEN

LUBRICANTS

BUNKERING

LPG

B2B

LUBRICANTS MARINE

BUNKERING

LPG

MARINE

REFINING

TRANSPORTATION

STORAGE

STORAGE

SUPPLY

RETAIL

WHOLESALE

WHOLESALE

B2B

AVIATION

BITUMEN

6

TRANSPORTATION

REFINING

We have national networks in many African countries. We are a leading retailer in Central and South America, with more than 1,600 service stations globally. B2B

0 3

LUBRICANTS

UPSTREAM

9 RETAIL

Wholesale & B2B We supply a broad range of industries with fuel and lubricants. Our business customers value our ability to deliver high quality fuel products safely, reliably and cost-effectively. AVIATION

BITUMEN

BUNKERING

LPG

LUBRICANTS

BUNKERING

LPG

MARINE


MARINE

Puma tanker, Nelson Mandela Bridge, Johannesburg 16 We are Puma Energy

Puma energy worldwide We supply high quality oil products to business and retail customers in close-to 40 countries across five continents: fuelling growth where it makes a difference for millions of people.

Europe

Airports

Storage m3

Service stations

Africa

Airports

Storage m3

Service stations 63

1

Estonia

–

894,865

–

16 Angola

–

49,550

2

Norway

–

97,930

–

17 Benin

–

4,800

–

3

Russia

–

109,671

–

18 Botswana

4

13,106

35

4

Spain

–

51,192

–

19 Congo-Brazzaville

–

–

35

5

Switzerland

–

–

–

Total

–

1,153,658

–

Democratic 20 Republic of Congo

–

12,500

–

21 Ghana

–

5,400

–

22 Ivory Coast

–

176,570

–

Americas

Airports

Storage m

3

Service stations

6

Belize

1

26,744

12

23 Kenya

1

–

–

7

Cuba

–

–

–

24 Malawi

2

11,478

53

8

Dominican Republic

–

134,340

–

25 Mozambique

–

120,000

–

26 Namibia

3

133,973

57 –

El Salvador

1

319,247

83

10 Guatemala

1

324,865

150

27 Nigeria

–

–

11 Honduras

–

134,962

172

28 Senegal

–

5,000

–

12 Nicaragua

1

222,813

41

29 South Africa

–

–

–

13 Panama

–

–

41

30 Tanzania

7

122,892

31

31 Zambia

3

25,844

55

9

14 Paraguay

–

23,003

177

Puerto Rico and 15 US Virgin Islands

3

240,000

349

7

1,425,974

1,025

Total

32 Zimbabwe Total Middle East/Asia Pacific

–

–

62

20

681,113

391

Airports

Storage m3

Service stations

33 Australia

–

101,000

262

34 Indonesia

–

27,700

–

35 Malaysia

–

739,000

–

36 Myanmar

–

–

–

37 Singapore

–

–

– –

38 United Arab Emirates

–

630,096

39 Vietnam

–

8,500

–

Total

–

1,506,296

262

27

4,767,041

1,678

Global Total

Note: Data correct from 31 December 2013


Where we operate

Europe

A network of regional offices across five continents gives Puma Energy a growing global presence: putting us where our customers need us to be.

Our downstream facilities in Europe are strategically located at the meeting point between vital European and Russian trading lines.

Bulk storage hub Local storage Puma storage supply route 2

Countries where currently present

NORTH AMERICA 5

EUROPE

4 10

7

6

8

11

9

12

15

NORTH ATLANTIC OCEAN

13

28

AFR SOUTH AMERICA

17 27 22

21

19

SOUTH PACIFIC OCEAN

20 14

SOUTH ATLANTIC OCEAN

16

26

18

29


Africa

Middle East and Asia Pacific

Latin America and the Caribbean

Midstream

We currently have downstream businesses in 10 African countries, served by a network of regional storage facilities to deliver the best for our B2B, wholesale and retail customers.

Recent acquisitions in Vietnam, Indonesia, Myanmar and Australia have given us a strong foothold in some of the fastest growing markets in the world today.

Downstream businesses acquired, have strengthened our presence in several highly competitive markets where our high quality products and superior service can give us an edge.

In strategic markets around the world we own and operate refining, storage and transport assets that ensure a seamless supply of products for our downstream businesses.

RUSSIA 3

1

MIDDLE EAST 38

NORTH PACIFIC OCEAN

ASIA

36

RICA

39

35 37 23

INDIAN OCEAN

34

0 30

24 31 32

25

33

AUSTRALIA

8

9



Panama City


How we create value – our business model Tried, tested and refined over 15 years, the Puma Energy business model enables our growing team of energy professionals to do the simple things exceptionally well; continue to maintain our momentum by identifying opportunities for growth in markets where we can really make a difference.

We invest wisely and decisively A healthy balance sheet, flexibility and committed shareholders give us the capability and confidence to make bold investments within prudent financial parameters. We operate in strategic locations We operate in and seek entry to markets with significant growth potential: markets where our experience and expertise can energise the businesses we acquire. We operate efficiently We focus on doing the simple things better: putting in place better systems, better infrastructure, better technologies and better processes – everything from delivery logistics to point of sale equipment.


We employ talented people The diversity of nationalities, cultures and experience across our team is a great strength for Puma Energy: we train our people well and trust them to excel. We are responsive and flexible Empowering talented people keeps us in touch with our customers’ unique requirements; our growing global network ensures we are where they need us to be. We do business in the right way To secure the trust of our local stakeholders and setting the highest standards.

Business model We are a well-resourced, well-managed global energy business that relishes the challenge of delivering sustainable growth in emerging and mature markets

With integrated midstream and downstream operations across five continents

Ensuring the seamless storage and delivery of high quality oil products to business and retail customers – safely, reliably and at a fair price

We invest wisely and decisively We operate in strategic locations

We are responsive and flexible We operate efficiently

We employ talented people

We are

Puma Energy


Our strategic objectives

Our business model is relatively simple, delivering consistent success: our strategy mirrors its clarity, setting out our objectives for today and the future.


1

2

Expand into new sectors in regional growth markets through competitive pricing and acquisition

Integrate our transportation to supply quality oil products, safely, swiftly and reliably

We will continue to look for retail opportunities in high growth markets. Our integrated platform facilitates a seamless interface between international oil markets and our local distributors and retailers. During the 12 months ending 31 December 2013, we sold over 5.1 million m3 of automotive fuels through our national networks of over 1,600 retail stations in countries across Africa, Central and South America and Asia Pacific.

Our acquisitions in Australia in 2013 mean we now operate in regions across the country, with terminals, depots and a network of 260 retail sites. Our Terminal Management System (TMS) helps us to control and to speed up the loading of trucks in our terminals. We now have an extensive fleet of trucks to transport our fuel products each year. Whether it’s avgas or diesel for cattle ranchers in the outback or re-fuelling the family car for a trip to the beach, we can make sure our products reach our customers.

3

4

5

Develop terminal and storage infrastructure to support our downstream operations

Maximise our expertise in integrating midstream and downstream assets to be reliable and flexible

Do business the right way by trusting staff and setting the highest standards

Our network of strategic supply hubs includes major storage facilities in Guatemala, Puerto Rico, Estonia, Dubai, Ivory Coast and Malaysia. At our Sillamäe terminal in Estonia we developed a system to handle fuels by rail in the most extreme weather. At Walvis Bay in Namibia, we have increased capacity so larger vessels can enter the deepwater port more regularly. Through working closely with the US Environmental Protection Agency we have upgraded our Bayamón terminal in Puerto Rico to the highest international standards and expect the first deliveries in early 2014. The Eagle Farm and Mackay terminals in Queensland will serve strategically important locations close to the Australian mining industry.

Our 62 primary terminals are strategically located where road, rail and sea routes meet. We manage large-scale supply with a vertically integrated global fuel supply system, six global storage hubs and our diversified distribution platform. Through this network we bring security of supply to our customers. We can guarantee supplies from ship to terminal and truck to tank via our distribution network, including more than 1,600 service stations. Our globally managed and integrated assets secure high retail margins for downstream operations.

We believe in doing the basics to the best possible standard, while our regional structure encourages professional autonomy. We now have over 6,000 employees in close-to 40 countries, with continual investment in training for all of our employees. We want to ensure they have the latest technical skills and technology to seamlessly deliver products to our customers. Strong corporate governance matters to us, and our Board oversees it. Our Compliance and Audit Committee is responsible for good governance and transparency and our environmental, health and safety issues are monitored by the HSEC Steering Committee. Our Risk Management Framework helps us to manage external, counterparty and operational risks and makes us transparent all the way along the supply chain.


Puma Energy retail station in Angola 26 We are Puma Energy

At the heart of Puma Energy is a simple imperative – to always exceed our customers’ expectations. Meeting our customers’ needs in full is just a starting point. Our brand stands for something extra, for added value that delights customers, so they trust us and choose our products and services time and time again. This is equally true, whether the customer is an African entrepreneur buying generator fuel from us, a family in Central America enjoying coffee at a Puma service station, an oil major leasing our storage facilities in northern Europe or a mining company in Australia that trusts us to deliver fuels and lubricants to the Outback. Added value means different things to different customers, but there are consistencies in the way we make it happen. It starts by setting high safety standards and delivering excellent service – always personal and frequently unique to a single customer. It requires speed of thought and response, plus the right balance of flair, innovative thinking and solidity. Above all, it starts with the customer, not with us.


REFINING

TRANSPORTATION

STORAGE

RETAIL SUPPLY

B2B

LUBRICANTS

RETAIL

WHOLESALE

Right product, right place, great service AVIATION

BITUMEN

BUNKERING

LPG


MARINE

With a growing network of over 1,600 service stations across close-to 40 countries, we are delivering what customers really want. They tell us it is not about product differentiation or competitive pricing; it is about guaranteeing them the right choice of products when and where they need them, in a ‘great service’ environment.

Our supply and storage networks mean we can deliver the products that local people need – and by thinking very carefully about precisely where we acquire or build Puma service stations, we make sure that our brand reaches as many customers as possible. Our ‘great service’ guarantee starts with safety – so we invest in the very best facilities and technologies, from secure underground storage tanks to state-of-the-art security cameras – but really, it comes down to having great people. We recruit local people who know our markets well and share our values. We invest in their talents through great training, covering safety and every aspect of customer service. Local differences are important – so we make sure our service stations and convenience stores are well stocked with the products local people need – but there is no doubt that customers everywhere appreciate a well-signposted forecourt, a carwash that always works, washroom facilities that are kept spotlessly clean and the all-important human touch.

OVER 1,600 SERVICE STATIONS AND FUEL PUMPS: 9,000+

To help us replicate the Puma retail experience worldwide, we have brought together retail professionals to help us create the Puma retail experience of the future: locally relevant but unmistakably Puma.

260 SERVICE STATIONS IN AUSTRALIA


62 BULK STORAGE TERMINALS WORLDWIDE OVER 4.8 MILLION M3 OF STORAGE CAPACITY

Ultimately, our storage business is about ensuring customers’ absolute confidence in Puma Energy. This is why we have built a network of modern, purpose-built storage facilities – strategically placed around the world at locations where key sea, road and rail connections meet. Locations where it makes commercial sense to store and blend oil products for our own businesses and for a growing number of traders, wholesalers and energy majors. At key locations in Africa, Asia, Central America, the Caribbean and Europe, we have invested to upgrade existing storage facilities or build new ones that meet the very highest safety standards,


UPSTREAM

STORAGE REFINING

TRANSPORTATION

SUPPLY

RETAIL

B2B

AVIATION

LUBRICANTS

BUNKERING

STORAGE

Global capacity, security and certainty WHOLESALE

BITUMEN

In markets across five continents, our retail, wholesale and business-to-business customers take Puma Energy for granted – and we want to keep it this way. If they feel absolutely certain we can deliver the products and services they need then we are doing our job well. LPG

MARINE

with more and more acquiring ISO9001 and ISO14001 accreditation – providing reassurance for customers and local communities. We have invested in the very latest technologies – so we can store and blend more products and manage key processes in real time. We have also responded to our customers’ need for faster highway connections and ‘weather-proof’ rail loading systems. As we move into new territories, we shall expand our network to deliver the security of supply that our customers and other Puma Energy businesses require.


SUPPLY

RETAIL

WHOLESALE

B2B B2B

AVIATION

BITUMEN

Reliable services whatever the conditions LUBRICANTS

BUNKERING

LPG

MARINE

The strengths on which we have built successful businesses across five continents – notably our speed of thought, decisiveness and ‘can do’ attitude – make Puma Energy a good choice for business-to-business customers operating in fast-growing locations.

DEALING IN OVER 20 GLOBAL CURRENCIES OVER 17,000 B2B CUSTOMERS IN CLOSE-TO 40 COUNTRIES


For these customers – which include many of the world’s leading mining companies and major players in power generation, construction, transport and other demanding sectors – reliability is a top priority. If fuel runs dry, revenue is lost. They trust us to ensure this never happens. We have earned this trust by building an exceptionally robust business-to-business offer, from the ‘copper belt’ in Africa to southeast Asia and Australia. We have shown that we can put in place the logistics and transport systems needed to guarantee delivery to some of the most inhospitable industrial locations on earth. We have demonstrated our long-term commitment to customers by working with them to develop products, technologies, support and delivery services they can trust absolutely. Not all of our business-to-business customers operate in such extreme conditions, but all of them benefit from the lessons we have learned by operating successfully at the frontier.


SUPPLY

RETAIL

WHOLESALE

AVIATION B2B

LUBRICANTS

AVIATION

BITUMEN

Quality in every detail BUNKERING

LPG


MARINE

Aviation is a zero-tolerance business. Commercial airlines, private operators and the military can leave nothing to chance in the air or on the ground. For commercial operators in particular, time is money. They cannot afford to leave multi-million dollar assets standing unused on the tarmac for too long, so the availability of high quality aviation fuels is of paramount importance to them wherever their aircraft land or take-off.

Our aviation business is built on a simple but strong proposition: we will exceed international quality standards in every aspect of our operations, whether we are operating at an international air hub in Central America, or a small airfield in rural Africa. And we will do this on commercially competitive terms. Our proposition resonates strongly with some of the world’s leading airlines – including BA, Lufthansa, Emirates, Qatar, Etihad and Swiss – who have refuelling contracts in place with us. It also makes us a first choice provider for the military in several countries and a great number of other aircraft operators. We can deliver for these customers because we have invested consistently to achieve quality in every detail. We have put in place logistic systems and built new storage facilities to ensure a secure supply of aviation fuels to the 27 airports we currently service. We have invested in safety: upgrading our assets and equipment to meet international safety and performance standards; and training our aviation technicians and operators to similarly high standards. This continuing investment has produced a successful aviation business, now a member of IATA, which continues to improve its performance to meet the evolving needs of customers – with state-of-the-art stock management systems introduced in 2012 and new operating manuals created in line with JIG standards.

27 AIRPORTS 11 COUNTRIES


RETAIL

WHOLESALE

BITUMEN AVIATION

BUNKERING

BITUMEN

Providing a vital ingredient for economic growth LPG

MARINE

Around the world, particularly in southeast Asia and sub-Saharan Africa, a number of factors are pushing up demand for energy in emerging countries. Populations are increasing and shifting from rural to urban environments; consequently, many countries are exploiting their natural resources to support investments in new infrastructure.

In simple terms, countries as far apart as Angola and Vietnam are investing heavily to extend their towns and cities and create the roads and railways that connect these new urban areas. Our bitumen business provides one of the vital ingredients for this economic growth – the bitumen products necessary to build new highways. If a business can be said to ‘come of age’ our bitumen operation did so in Angola, over a very short period. There, following decades of civil strife, we effectively helped the authorities to rebuild the country’s road network by building a highly efficient bitumen business at high speed.


5 NEW MARKETS IN ASIA 6,000 KM OF NEW ROAD IN ANGOLA 150°C REQUIRES TECHNICALLY DIFFICULT LOGISTICS

We invested in modern storage and processing facilities at key strategic locations. We shifted from drum to reusable bulk bitutainers – improving safety, environmental standards and efficiency in the process. We created a fleet of heated bitutainers to deliver products where they were desperately needed. It is no exaggeration to say that in Angola we have helped to build the highways on which we are now building new Pumangol service stations. It is also no exaggeration to say that we have played an important part in transforming the country’s economic prospects.

Now we are exporting the bitumen expertise we honed in Angola into other African countries, including Mozambique and Congo and further afield, Vietnam and Indonesia. We are building new businesses capable of delivering the vital ingredients governments in these countries need to fuel their fast growing economies too.


B2B

AVIATION

BITUMEN

BUNKERING LUBRICANTS

BUNKERING

LPG

MARINE

Excellence offshore Refuelling ocean going vessels or fixed structures in deep water is a complex challenge that requires fit-for-purpose equipment and highly trained operatives. Safety is paramount, but for commercial operators, time is also a critical factor. Offshore from Africa, we are delivering safer, faster and more efficient refuelling services than ever before – meeting the needs of oil rig operators, container and tanker fleets as well as local fishermen. We are operating a fleet of specially equipped bunker barges. The vessels have been adapted to serve the huge deepwater rigs and moored vessels offshore. They incorporate high-pressure pumps to deliver fuels at a higher speed and utilise dynamic positioning systems to ensure safe connection to customer facilities or vessels. These highly specialised bunker barges have increased safety to new levels and reduced refuelling times by up to 50% thanks to increased flow rates. No surprise then, that a growing number of customers, including energy majors, logistics companies and local fishing businesses choose Puma to meet their offshore refuelling needs. They trust our service capability and our products, which include marine gas and the best-in-class marine lubricant.


500+ VESSELS REACHING OUR TERMINALS IN 2013 1,751 BUNKERING OPERATIONS


B2B

AVIATION

BITUMEN

FUELS & LUBRICANTS LUBRICANTS

BUNKERING

LPG

MARINE

The widest choice, the best choice Consumers today rightly expect that the fuels, lubricants and other oil-based products they buy deliver high performance and efficiency at a competitive price. They also expect the product they are offered to keep pace with evolving engine and machine technologies.


Competition among rival brands is fierce. That is good news for customers and, so we believe, good news for Puma Energy too. It pushes us to deliver choice and quality for our customers. In the markets we serve, we make sure we offer a wide choice of products that customers need – whether that is affordable gasoline for the family car, safe generator fuel, heavy industrial diesel or a specialist lubricant product.

Customers in many markets know and trust our product brands, which include the hugely successful Premium Puma Maximum Power range for on and off road automobile use. They know they can rely on Puma to deliver quality and good value. In some markets, we are also partnering with the best to extend choice for our customers. In southern Africa, we have entered an agreement with Castrol that

means we can offer their widely respected lubricants and technical support to our customers. Looking forward, we are investing in technology and innovation through this and other partnerships, to ensure the Puma brand continues to deliver the widest and best possible choice of products for our customers.

22.5 MILLION M3 OF OIL PRODUCTS HANDLED IN OUR FACILITIES IN 2013


OVER 89% OF PUMA’S TERMINALS ARE API 650 COMPLIANT


B2B

AVIATION

BITUMEN

LPG LUBRICANTS

BUNKERING

LPG

MARINE

Helping you save money and the environment Governments around the world recognise that LPG provides a low-carbon, low-pollution alternative, with a carbon footprint around 20% lower than conventional heating oil and 50% lower than coal. Increasing numbers of consumers choose LPG as an efficient and cost effective solution in place of kerosene and wood.

The switch to LPG has clear environmental benefits, as deforestation becomes an increasingly pressing issue. And in some markets, Puma has become the partner of choice of national oil companies as they transition away from kerosene. We run established storage and supply LPG businesses in Central America, serving around 2 million domestic customers living near Havana, Cuba, where people trust Puma for quality and value our service.

As governments, businesses and consumers in emerging markets become more focused on the need to include lower carbon alternatives in their energy mix, we believe that rising demand will help us build and extend our LPG offer. From storage, through bottling to distribution, our offer will be based on quality of service and high safety standards.

Building on our experience we are also constructing LPG businesses in Africa. In Benin, we have around 5,000m3 storage, which allows us to supply our growing retail network. In Senegal, currently the continent’s largest LPG consumer, we also have substantial storage and distribution capacity.


Sustainability

We are growing sustainably Investing to build better futures for our people and our neighbours in local communities. Operating safely in ways that protect the natural environment.


Right: John Nthakawma, Retail site owner, Malawi. One of many local entrepreneurs empowered by Puma Energy. Below: Fuel truck at Zambian community project.

About sustainability at Puma Energy In a resource constrained world, sustainable business practices make good sense, so we are currently plotting a route map to sustainability that focuses on four big themes: economic development; health, safety and the environment; our people; our local communities. Why these four themes? Because we believe that together they ‘add up’ to a truly sustainable business. One that supports economic growth, through its products and services, supply chains and tax contributions; that operates safely in ways that protect the environment; that values its own people and supports its local communities. There is nothing abstract about it: our focus is on helping real people improve real lives. People like John Nthakawma. With help from Puma Energy Malawi, John built a fully branded Puma service station, which opened early in 2013. He is now extending the site to include a shopping complex and entertainment centre. We do not claim to be a fully sustainable business right now – but as John’s story and hundreds of others demonstrate – we have taken some important first steps on our sustainability journey.


Health, safety, environment & community

We are championing safety and the environment Investing in the best training and the latest technology to ensure we meet international standards and match accepted best practice in every aspect of our operations.

About safety and the environment at Puma Energy We operate in remote, inhospitable locations, often with limited backup, so it is essential that we set the highest possible safety and environmental standards – using international best practice as our benchmark.

Road safety is a top priority for us, particularly in Africa, so we are running a number of safety awareness programmes aimed at the drivers who deliver our products and insisting transport contractors match our safety standards if they want to do business with us.

We know that setting high standards helps to build trust with local communities and protects our own assets – so we set clear policies and make them a non-negotiable priority for every one of our employees. But policies are only effective if people understand and implement them, so we carry out regular performance audits and invest in training that encourages individuals to work safely and responsibly.

As an energy business, we realise just how valuable and limited natural resources are, so we are focused on reducing our own energy and water use. We are also helping customers in energy-intensive industries such as mining reduce their energy use too.

Left: Guatemala fire fighting team



Puma energy foundation

We are enabling positive change Funding community-based projects that help local people make sustainable improvements in their living standards through the Puma Energy Foundation.


Right: Fuelling frontiers in Namibia Far right: Inter Aide project in Malawi Below: Students in Latin America

About the Puma Energy Foundation We take our social and environmental responsibilities seriously and believe that our social and environmental investments can create shared value. In 2012 we set up the Puma Energy Fund to fund local projects focused on education, the environment, health, disability, rural development, social inclusion, and social entrepreneurship. Through the Puma Energy Foundation we have helped local people in many different countries to achieve positive change in different ways. In Paraguay we are enabling improvements in primary education and health through Fundación Dequení. In Malawi we are funding a project run by Inter Aide to improve water quality and sanitation standards. In Kenya and Zambia, we support Alive & Kicking, a social enterprise that creates jobs for adults and educates young people about HIV/AIDS by making and selling leather footballs. These are just three of the many worthwhile projects funded by the Puma Energy Fund, which invested close to $1.7 million in 2013.


Around the world, day in and day out, PUMA people are sharing their experience, expertise and collective energy. Working together with our trusted partners they are fuelling frontier growth. Who are these PUMA people? In truth, they defy easy categorisation and each brings something unique to our business. What they have in common is their passion for our industry, their ‘can-do’ attitude and a pioneering spirit that shines through in everything they do.


We are 6,000 lives in a day


Come and talk to us Puma Energy [email protected]


This brochure is printed on GF Smith Colorplan. As well as being fully recyclable and biodegradable, Colorplan is Forest Stewardship Council (FSC) certified, meaning that it is made with, or contains, pulp from well-managed forests. It is also Heavy Metal Free and because the bleaching process avoids the use of harmful chlorine, it is classified Elemental Chlorine-Free (ECF). Designed and produced by MerchantCantos www.merchantcantos.com Printed by Pureprint Group Written by Fraser Southey Original photography by Jonathan Glynn-Smith, supplementary photography by Trafigura Illustrations by Russell Bell

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