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How buyers found the home they purchased
OTHER 14%
REALTOR 33%
REAL ESTATE SITES 44%
YARD SIGN 9% NATIONAL ASSOCIATION OF REALTORS SURVEY
86% of property marketing focuses on 3 strategies
ALL REALTORS Put a sign in the yard
How buyers found the home they purchased
ALL REALTORS Can show your home using the MLS
OTHER 14%
REALTOR 33%
REAL ESTATE SITES 44%
YARD SIGN 9% NATIONAL ASSOCIATION OF REALTORS SURVEY
86% of property marketing focuses on 3 strategies
MLS.com is a free search to find real estate listings for sale by Realtors® and other realty professionals.
How buyers found the home they purchased
OTHER 14%
REALTOR 33%
REAL ESTATE SITES 44%
YARD SIGN 9% NATIONAL ASSOCIATION OF REALTORS SURVEY
86% of property marketing focuses on 3 strategies
ALL REALTORS Put your home on real estate websites
14%
How buyers found the home they purchased
REALTOR 33%
REAL ESTATE SITES 44%
YARD SIGN 9% NATIONAL ASSOCIATION OF REALTORS SURVEY
14% of marketing can make the difference in a sale
Real Estate Supply and Demand Curve
HOME PRICE
?
MISSING
OTHER 14%
100% DEMAND
SUPPLY
86% DEMAND
HOMES ON MARKET
-Increasing-
Exposure •
People who haven’t started looking yet
•
People who just left the market
•
People who know people looking
Repetition, Repetition, Repetition •
Beat the distraction.
•
The more a consumer sees your home, the more familiar they become with your home.
-Create-
Emotional Connections
•
Makes your home more memorable.
•
Changing from a financial decision to an emotional decision will help you get the most money for your home.
TA P P I N G INTO THE
14% WITH
Increase Exposure
Recognition through Repetition
Create Emotional Connections
Supercharged Yard Sign
Non Real Estate Digital Program
Local
Print Marketing
All Marketing Points to
Dedicated
Property Website •
100% Uptime Guarantee
•
Mobile Responsive Website
•
No 3rd Party Advertising to Distract
•
No competing real estate listings shown
•
Always accurate content and home details
•
No INACCURATE value estimates
•
“Tags” visitors to allow for retargeting
ADDING TEXT CAPTURE TO THE YARD SIGN
97 78
% %
of Americans text at least once a day, making it the most widely-used and frequently used application on a smart phone. of people who text wish they could have a text conversation with a business.
70 23
%
hours
of Americans prefer texts over phone calls. is the total amount of time that the average adult spends on texting a week.
Home Photos on the Yard Sign
42
%
higher response rate
94
%
more views
Using relevant images in your marketing can result in
84
%
of buyers want to see interior photos
Supercharging on the Yard Sign
Using the latest Text Response Technology
Interior photos draw maximum attention
Dedicated property website
NON REAL ESTATE DIGITAL MARKETING Digital Ad
How buyers found the home they purchased
Digital Marketing Plan
Proofs 300x600
Prepared by:
Carrie McCoy 863-450-7029
[email protected]
Prepared for:
123 Sam Pl E, Maitland, FL 32751
geo targeting
OTHER 14%
radius reaching those interested in your area.
Guaranteed Minimum - Reach 15,000+ Consumers - Drive 100 Visitors to Site
REALTOR 33%
+
RETARGETING
Your home receives maximum exposure by being displayed through any device on top non real estate
REAL ESTATE SITES 44%
YARD SIGN 9%
- 5 Ad Styles/Sizes - 15 Mile Radius - 2 Week Duration
by consistently displaying your home
Step 1 Visitor lands on your personal home
300x250
Step 2 Website tags their internet browser telling it to display your ads on millions of websites.
Step 3 to display on an average
350x300
for two weeks.
How We Deliver Your Ad Your ad is shown through targeted social media posts, 4 Beds 3 Baths Maitland, FL 32751...
1,200 x 628
and across hundreds of the top websites. We put your ad
& thousands more
728x90
NATIONAL ASSOCIATION OF REALTORS
4 Beds 3 Baths Maitland, FL 32751...
(Facebook NewsFeed)
GEOGRAPHIC TARGETING
15-mile radius
1. Advertising your non real estate websites to visitors in a 15-mile radius. 2. Reach every device that potential buyers are using – desktop, laptop, tablet, and mobile. 3. This network spans over two million websites that reach over 90% of people on the Internet. & thousands more
Highly effective marketing strategies are used to identify and attract interested buyers to your home.
4
All marketing material drives visitors to your home’s website through clicking on digital ads or texting your AR Code.
5 YOUR AD !
D! GE TA G
D! GE
Your website tags each visitor’s internet browser telling it to display your ads to each across millions of websites.
6 YOUR AD! YOUR AD!
As visitors leave your website to browse other pages on the internet, your ad is repeatedly displayed to those who have been tagged.
TA G
3
GE
2
TA G
1
D!
W hat is Retargeting?
Each view on your ad builds recognition and increases the interest of the prospective buyer.
$$$$$$$$$$ $$$$$$$$$$ Targeted visitors return your website, maximizing the opportunity of receiving an offer on your home.
Why Retargeting? 1. Retargeting can boost ad response up to 400%. 2. Retargeting builds recognition and increases recall through repetition. 3. Retargeting keeps your home on interested buyers’ minds, even if they are busy or distracted. 4. Recognition increases click through rate by 1000%.
RETARGETING DIGITAL ADVERTISING
10
For each visitor, we retarget them to show your home an average of
x
more times
ALL OF MY MARKETING DRIVES BUYERS TO A DEDICATED PROPERTY WEBSITE SHOWCASING YOUR HOME
NON REAL ESTATE DIGITAL MARKETING How buyers found the home they purchased
Digital Marketing Report for 123 Sam Pl E, Maitland, FL, 32751
5
CUSTOM
Digital Ads were displayed
32,048 TIMES
OTHER 14%
REALTOR 33%
on 156 sites including REAL ESTATE SITES 44%
YARD SIGN 9%
To Your Dedicated Site:
by these people within:
15 MILES
273 Retargeting 72
NATIONAL ASSOCIATION OF REALTORS
People successfully targeted
1.68
Display frequency
Prepared By: Carrie McCoy Listing Power Tools
13 12
Follow up visits
People view physical adver/sing longer than digital adver0sing. People remember physical adver/sing for a longer /me and recall details more quickly and more confidently than digital adver0sing. Physical adver0sing produces a stronger emo*onal response, triggering ac0vity in the brain that is responsible for value and desirability, WHICH signals a greater intent to purchase.
According to a study conducted by TEMPLE UNIVERSITY NEUROLOGICAL INSTITUTE
LEAVE BEHIND
FLYERS Perfect for Open Houses
Emotion: Repetition: Exposure:
MARKETING
FLYERS •
Hand out to your friends
•
Post to cork boards in the local coffee shop
Emotion: Repetition: Exposure:
Postcards Send hand written postcards to your past client list
Emotion: Repetition: Exposure:
BUSINESS CARDS •
Great to leave on tables at an open house
•
Use at events to catch peoples’ attention
Emotion: Repetition: Exposure:
THANK YOU
CARDS Send a thank you to any one who sees the house
Emotion: Repetition: Exposure:
DOOR
HANGERS Canvas the neighborhood
Emotion: Repetition: Exposure:
JUST LISTED PROPERTY SPECIFIC MARKETING
How buyers found the home they purchased
SUPPLY AND DEMAND CURVE
REALTOR 33%
YARD SIGN 9%
HOME PRICE
REAL ESTATE SITES 44%
HOME PRICE
OTHER 14%
100%
SUPPLY
86% DEMAND
HOMES ON MARKET
MY JOB IS TO GET YOU INTO THAT SHADED AREA NATIONAL ASSOCIATION OF REALTORS SURVEY
BEST CASE SCENARIO
14
Tapping into enough of the
One Offer
means one buyer is driving your price DOWN
%
can drive
Multiple Offers!!!
Multiple Offers
compete against each other driving your price UP
