Customer Relationship Management View Online U55036

01/26/18

Customer Relationship Management U55036 | Oxford Brookes Reading Lists

Customer Relationship Management U55036 (Semester 2)

View Online

Neil Brooks 18 items

Core text (3 items) Managing customer experience and relationships: a strategic framework - Don Peppers, Martha Rogers, 2016 Book | Essential | Core textbook Managing customer experience and relationships: a strategic framework - Don Peppers, Martha Rogers, Philip Kotler, 2017 Book | Essential | Electronic version of core textbook The Commitment-Trust Theory of Relationship Marketing - Robert M. Morgan, Shelby D. Hunt, 1994-07 Article | Recommended | Very useful article - well worth reading

Other Recommended Reading (10 items) Managing customer relationships: a strategic framework - Peppers, Don, Rogers, Martha, c2011 Book | Optional | older but acceptable alternative Managing customer relationships: a strategic framework - Don Peppers, Martha Rogers, c2011 Book | Optional | older but acceptable alternative Customer relationship management: concepts and technologies - Francis Buttle, Stan Maklan, 2015 Book | Recommended Customer relationship management: concepts and technologies - Francis Buttle, Stan Maklan, 2015 Book | Recommended Digital business and e-commerce management: strategy, implementation and practice Dave Chaffey, 2015 Book | Optional Digital business and e-commerce management: strategy, implementation and practice Dave Chaffey, 2015 Book | Optional Digital marketing - Dave Chaffey, Fiona Ellis-Chadwick, 2016

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Customer Relationship Management U55036 | Oxford Brookes Reading Lists

01/26/18

Book

| Optional

Digital marketing - Dave Chaffey, Fiona Ellis-Chadwick, 2016 Book | Optional Customer relationship management - Peelen, Ed, Beltman, Rob, 2013 Book | Recommended Customer relationship management - Ed Peelen, Rob Beltman, 2013 Book | Recommended

Academic Journals (5 items) European journal of marketing Journal

Journal of marketing - American Marketing Association Journal

Journal of strategic marketing Journal

Journal of marketing management Journal

Marketing intelligence & planning Journal

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