Keyword Research In 5 EASY STEPS. STEP 1. Choose a FOCUS. KEYWORD. STEP 2. Brainstorm Keywords. STEP 3. Use KEYWORD. RESEARCH TOOLS. STEP 4. Use GOOGL...
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How to research 5 keywords in 5 minutes? Find the RIGHT keywords in less than 5 MINUTES
Keyword Research In 5 EASY STEPS Where to start? • Choose a focus/priority keyword • For more details refer to “How to choose a perfect focus keyword”
STEP 1 Choose a FOCUS KEYWORD
STEP 2 Brainstorm Keywords
Are there any free tools that I can use? • Use free keyword research tools to research keyword ideas • For more details refer to “Free keyword research tools”
• Think like your potential customer • For more details refer to “Short Tail vs long tail keywords”
STEP 3 Use KEYWORD RESEARCH TOOLS
STEP 4 Use GOOGLE’S KEYWORD PLANNER
How do I make final selection of keywords? • Select keywords based on search volume, competition & relevance • Refer to “How to select the right keywords?”
Should I stick to high level keywords?
STEP 5 SHORTLIST KEYWORDS
How do I compare keywords? • Use Google’s Keyword Planner to find out search volume & competition • Refer to “How to use Google Keyword Planner for keyword research?”
Time: Less than a minute
How to choose a perfect focus keyword?
5 questions to identify focus keyword Answering these questions will help you in selecting a focus keyword
1) What do you want to be known for? (Example: “insurance provider”, “blinds sydney”)
2) How would you describe what you do? (Example: “best insurance”, “best blinds in sydney”)
3) What makes your product/service special?/ What is your Unique Value Proposition? (Example: “cheap”, “low cost”, “quality”)
4) Which products and services are most profitable to you? (Example: “An insurance provider makes most business by selling car insurance instead of public liability insurance”)
5) What are your top competitors targeting on their website and in marketing campaigns? (Example: “Your top competitor is using the word “best blinds” on your homepage heading, meta tags and content”)
What are the different Types of keywords (Criterion for selecting keywords) Example: “t-shirts”
Head Keywords
• 1 Word • High search volume • High competition • Broad intent • Low conversions
Short Tail /Body Keywords
• 2-3 word phrases • Medium – high search volume • High competition (Lower than head keywords) • More specific intent • Medium conversions
Long Tail Keywords
• Long 4+ word phrases • Low search volume • Low competition • Highly specific intent • High conversions
Example: “men’s t-shirts”
Example: “blue American apparel t-shirts”
5 FREE Keyword Suggestion Tools (Tools & techniques that will help in doing keyword research)
Use any of the tools & techniques below and get keyword suggestions in 1 minute
2
1
Related Searches
Autocomplete
3
Google Trends
4
5
Soovle
Ubersuggest
Tool Link: • • • •
Google Trends - https://www.google.com.au/trends/ Soovle - http://soovle.com/ Ubersuggest - http://ubersuggest.org/ Google Keyword Planner - https://adwords.google.com.au/KeywordPlanner
Time: Less than a minute
Tool 1- Google’s Related Searches (Searches related to a keyword) Steps: • Enter a focus keyword in the google search bar. Example “car insurance”
• You’ll see searches related to your term in the “Related searches” section at the bottom of the page • Select keywords with buyer intent
Get closely related body and long tail keywords
Keyword selected (Buyer intent)
SEO Competitors Keyword selected (Buyer intent)
DEFINED by Google: “For certain queries, we’ll display a list of related search terms at the bottom of the search results page. These related search results present a set of similar information, which helps you refine your initial search.
Time: Less than a minute
Tool 2 - Google’s Autocomplete (Autosuggestion of Popular keywords searched by people) Steps: • Start typing the focus keyword in the search bar (Example: “car Insurance”) • Google will automatically suggest keywords before you even finish typing
(Reason: Clear buyer intent) (Reason: Clear buyer intent) (Reason: Only servicing sydney area so keyword not relevant)
Google AutoComplete is driven by actual search results, which means that it is affected and influenced by what people are actually typing in to the search box.
Time: 1 minute
Tool 3 - Google Trends
Tool Link: https://www.google.com. au/trends/
(Real time trending keywords) Google Trends is a tool that allows you to compare the popularity of search terms and trends
Steps: • Enter the focus keyword. Example: “Car Insurance” • Get keyword trend over time, related searches and breakouts (any rising keywords)
Compare Keywords
Related Keyword Suggestions
Keyword Trends over time
Time: 1 minute
Tool 4 - Soovle
Tool Link: Soovle
(Real time trending keywords from different search engines) Steps: • Enter a focus keyword. (Example: “car insurance”) • Get popular keywords from search engines like Google, Yahoo, Bing, Wikipedia, Youtube etc
Keyword selected Keyword selected
Keyword selected
Keyword selected
Search suggestions from top search engine providers on the internet. Easy to use, fast and efficient
Time: 1 minute
Tool 5 - Ubersuggest
Tool Link: Ubersuggest
(Free keyword suggestion tool that makes good use of different suggest services.) Steps: • Enter a focus keyword. Example: “Car insurance” • Get keyword ideas with Übersuggest. It takes your base term, adds a letter or a digit in front of it and extracts suggestions for it.
How to compare keywords? (Use Google’s Keyword Planner to compare keywords based on search volume and competition)
Steps to use Google’s Keyword Planner • Step 1 - Sign in to Google Adwords Keyword Planner or Create a new account • Step 2 - On Sign in, click on “Tools” in the top navigation and choose “Keyword Planner” • Step 3 – Find new keywords. Enter your sourced keywords from any suggested tool under “Product & Service” and click “Get Ideas”
• Step 4 – Get search volume and competition data
How to select the right keywords? Select keywords that have the below attributes:
Combination of Short and long tail keyword
Commercial or informational search intent
Reasonable search volume
Low search competition
5 questions before you make the selection • • • • •
Does the keyword match my brand? Do I offer these services? Is my target audience searching for these keywords? Are these competitive keywords? Are these informational or commercial keywords?
Keyword selection is fundamental to the success of website’s natural or organic ranking on the search engines.
Resources & Tools: Google Adwords – Keyword Planner
Top 5 things to remember
Selecting the RIGHT keywords and strategically optimising them will result in targeted traffic and higher chances of conversions
1
2
Google chooses the most relevant page for a search query
3
4
5
Use more specific keywords on the homepage
Keep your pages as tightly themed as possible
Avoid internal competition while selecting keywords for internal pages
