Unit-I: NATURE AND SCOPE OF MANAGERIAL ECONOMICS: Meaning of Managerial Economics - Managerial Economics and Economic Theory - Managerial. Economics a...
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Course Code: 12BB12C4. Course Title: Managerial Economics. Objectives: The objective of this subject is to give understanding of the basic concepts and issues in business economics and their application in business decisions. Detailed Curriculum: Uni
Dominick Salvatore, Managerial Economics, Oxford publications, 2007. REFERENCE BOOKS. 1. H.L.Ahuja, Managerial Economics, McGraw Hill, 2008. 2. Paul G.Keat, Philip K.Y.Young and Sreejata Banerjee, Managerial Economics,. Pearson education, 2009. 3. P.
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B6014 MANAGERIAL STATISTICS Course Description: This course introduces students to basic concepts in probability and statistics of relevance to managerial
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本课程将会讨论的经济分析工具包括：供. 需分析、消费理论、预算约束，评估公共品 价值的方法（基于显示性偏好和叙述性偏好的. 方法）、生产理论、污染、市场失效、负 外部性、旨在应付负外部性的政府政策（环境保. 护政策）以及成本收益分析。 Required Textbook: Charles D. Kolstad, Environmental Economics 2nd Edition, Oxford
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Reference Books : 1 M.L. Jhingan “ The Economics of Development and Planning”. 2 Dutt R. and Sundharman K.P.M.”Indian Economics”. 3 World Development Report. 4 Dutt Ruddar “ Economics of Reforms in India”. 5 Census of India. 6 Misra S.K. and Pury V.K
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(Applicable to the batch of students admitted in the academic year 2016-17 and onwards) M.Com. (CBCS)
FACULTY OF COMMERCE, OU
SEMESTER–I
MANAGERIAL ECONOMICS PAPER CODE: COM 1: Core-I THPW: 5; Credits: 4
Total Marks: 80+15+05=100 ESED: 3 HRS
OBJECTIVE: to impart conceptual and practical knowledge of managerial economics. Unit-I: NATURE AND SCOPE OF MANAGERIAL ECONOMICS: Meaning of Managerial Economics - Managerial Economics and Economic Theory - Managerial Economics and Decision Sciences - Nature of managerial decision making - Types of business decisions - Managerial decision making process - Firm-meaning-Objectives - Nature of profits (economic vs. accounting profit) Optimization-functions-slope of functions-optimization techniques- Concept of derivative - Simple rules of derivation - Application of derivatives to optimization problems—Role of marginal analysis in decision making - Total, average and marginal relationship (including problems). Unit-II: DEMAND ANALYSIS: Demand Theory and Analysis – Individual demand and Market demand – Factors determining demand – Elasticity of demand – Price Elasticity - Income Elasticity – Cross Elasticity – Elasticity and Decision – making (including problems). Demand estimation and demand forecasting: Meaning, significance and methods (Theory only). Unit-III: PRODUCTION ANALYSIS: Meaning of Production function – Cobb Douglas Production Function – Production with one variable input – Law of Diminishing marginal returns – Optimal employment to a factor of production. Production with two variable inputs – Production iso-quant – Production iso-cost – Optimal employment of two inputs – Expansion path – Returns to scale and economies of scope (including problems). Unit IV: COST ANALYSIS: Concepts of cost – Short run cost functions finding minimum average variable cost through equations – Long run cost function – Linear and non - linear break - even analysis. Profit contribution analysis (including problems). Unit V: MARKET STRUCTURE: Perfect and Imperfect market condition – Perfect competition – Characteristics – Equilibrium price – Profit maximization, (in short run and long run) – Shut down decision – Monopoly: characteristics,– Profit Maximization in short run and long run, Allocative inefficiency, Income Transfer and Rent seeking. Monopolistic competition: Characteristics – Profit Maximization – Price and output determination in the short run and long run, Oligopoly: Characterstics – Price Rigidity – Kinked demand model (including problems). SUGGESTED READINGS: 1. Petersen and Lewis : Managerial Economics, 4/e, Pearson/PHI, 2002. 2. Managerial Economics, Ahuja. H.L, S. Chand, New Delhi. 3. M.L. Trivedi: Managerial Economics, Tata Mc-Graw Hill, New Delhi 2004.
