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DATO LAWRENCE LIM SWEE LIM
APLA, Chairman ASIA PACIFIC LOTTERY ASSOCIATION
On behalf of the Asia Pacific Lottery Association, I would like to welcome all of you to Aotearoa or, as it is popularly known by New Zealanders, the “The Land of the Long White Cloud”. This year’s conference is being hosted by Lotto New Zealand and the theme is “Creativity for Growth”. Much like the theme of the seminar in Chengdu in April 2017, which focused on the need to transform or else be disrupted, this conference focuses on how creativity is an essential part of any transformational growth journey. Creativity goes hand in hand with innovation. While creativity is the ability to produce new and unique ideas, innovation is the implementation of that creativity - that’s the introduction of a new idea, solution, process, or product. Creativity is the driving force behind innovation and it means looking at things from a different perspective, trying to think outside of the existing rules and norms. Creativity improves the process of solving problems. Increased creativity leads to greater innovation within an organisation and is a key
driver for greater success over the long run. Many key speakers have been invited to share with us their expertise and ignite us along the way with new ideas to bring back to our Organisations. New Zealand is famous for its spectacularly beautiful landscape, including vast mountain chains, volcanoes, sweeping coastlines, deeply indented fiords and lush rainforest’s. It was this stunning landscape that propelled the “Lord of the Rings” movies onto the world stage and made an indelible impression on all who watched these films. The networking day will give you an opportunity to experience much of the beautiful landscape of New Zealand and the renowned “Kiwi hospitality”, as well as catching up with your peers from lotteries across the Asia Pacific region. I look forward to personally welcoming each and every one of you to the 2017 APLA Regional Conference in Auckland, New Zealand
WAYNE PICKUP
Chief Executive LOTTO NEW ZEALAND
WELCOME! A warm welcome from Lotto New Zealand On behalf of Lotto New Zealand, it is my great pleasure to welcome members of the Asia Pacific Lottery Association to Auckland, New Zealand. The theme of this year’s conference is Creativity for Growth. A challenge for most businesses and their leaders is a continued drive for growth. The requirement to continually deliver improved results places a number of demands on an organisation and its people. Unlocking the answer to where growth will come from demands a number of things, not least creativity. The ability for an organisation to tap into its creative intelligence is often a defining characteristic of whether it stays nimble, ahead of the crowd and continues to grow. The lottery industry is no exception. Selling hope and dreams demands that we continue to come up with new ideas and imagine new possibilities. Another name for creativity for growth in New
Zealand is the “number 8 wire” mentality. Number 8 wire is the fencing wire that New Zealand farmers use to make fencing for their sheep paddocks and, because farmers often had rolls of it on hand, the wire would often be used inventively to solve mechanical or structural problems. Now the term “number 8 wire” has expanded beyond mechanical problems to talk about how, given the size of our domestic market and geographical isolation, New Zealand has embraced creativity to compete in a global marketplace. We have a number of inspiring and engaging keynote speakers, who will challenge traditional thinking and stretch our imaginations for new possibilities by demonstrating how creativity across a number of fields – including technology, the film industry, marketing, and even fishing entertainment – have contributed to terrific growth stories. I personally look forward to welcoming you in Auckland later this year. The conference is always a great chance to catch up with friends, learn from the experience of other lotteries, and identify opportunities to collaborate.
THEME The conference theme for Auckland will be Creativity for Growth. Given the size of our domestic market and geographical isolation, New Zealand businesses need to come up with creative ways of competing in a global marketplace. We have a number of keynote speakers for the conference who will challenge traditional thinking and stretch our imaginations for new possibilities.
KEYNOTE SPEAKERS MARK RITSON
LAUREN MULDOWNEY
Branding Professor
Director of Volunteer and Alumni Relations, All Hands
Mark Ritson is Adjunct Professor of Marketing at Melbourne Business School and a Visiting Professor at Singapore Management University. He has a PhD in Marketing from Lancaster University and has been a faculty member at some of the world’s leading business schools teaching on the MBA programs at London Business School, MIT Sloan, and the University of Minnesota. He is widely acknowledged as one of the world’s best marketing instructors and has been the recipient of awards for his teaching at LBS, MIT, SMU and MBS.
After seeing the devastation caused by typhoon Haiyan in the Philippines Lauren join All Hands Volunteers to help. She transitioned from volunteer to Volunteer Engagement Coordinator in March of 2015 and has since moved into the role of Director of Volunteer and Alumni Relations. She has several years of experience as a face-to-face fundraising manager working on behalf of organisations such as Save the Children, Cancer Research UK, Oxfam and Voluntary Services Overseas.
Mark has worked globally as a private marketing consultant on projects ranging from brand strategy, market research, segmentation, CRM, marketing communications, brand acquisition, brand valuation and brand extension. His clients have included Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay, Unilever, KPMG and WD40. For thirteen years - from 2002 to 2015 - he served as in-house professor for LVMH - the world’s largest luxury group - working with senior executives from brands like Louis Vuitton, Dom Perignon, Fendi, Tag Heuer, Dior and Hennessy. He has written a weekly column on branding for Marketing Week for over a decade. On 3 occasions he has been judged the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. He is also a columnist for The Australian newspaper. His more scholarly publications include articles published in Sloan Management Review, Harvard Business Review, the Journal of Advertising, and the Journal of Consumer Research. He was the recipient of the Ferber Award in 2000, one of the most prestigious prizes in Marketing, for his doctoral thesis. In 2001. His co-authored research on pricing was cited by George Akerlof during his Nobel Prize acceptance speech. He is a Tasmanian by marriage and lives somewhere between there and the “mainland”.
The Volunteer and Alumni Relations department that Lauren oversees is responsible for recruiting, coordinating and engaging volunteers and alumni. A key part of this involves educating volunteers about All Hands Volunteers vision, model and funding.
KEYNOTE SPEAKERS ANDERS SÖRMANNILSSON
ANNA CURZON
Futurist, Speaker, Author
Chief Partner Officer, Xero
ANDERS SÖRMAN-NILSSON (LLB / EMBA) is a global futurist and innovation strategist who helps leaders decode trends, decipher what’s next and turn provocative questions into proactive strategies. With an average of 240 international travel days a year, Anders’ view is that the future and the now are converging in a city or start-up near you, giving the curious, the creative and the courageous a competitive and sustainable edge. At the same time, that same future contains fearsome forecasts for futurephobes.
Leading the Partner teams globally, Anna spearheads product management, development, design, and marketing to bring more exciting Xero features to partners and customers. Anna also heads our global teams working on Xero HQ and Ecosystem, including the Xero App Marketplace, where 500+ apps live to better serve small businesses.
This Swedish-Australian futurist has shared stage with Hillary Clinton, Nobel Laureates, and European and Australian heads of state. He is an active member of TEDGlobal, has keynoted at TEDx in the United States and Australia, was nominated to the World Economic Forum’s Young Global Leaders in 2015, and was the keynote speaker at the G20’s Y20 Summit in Australia. His thought leadership has been featured in international media like Monocle, Business Insider, Sky News Business, Financial Review, CIO Magazine and Boss. He is the author of the books Digilogue: how to win the digital minds and analogue hearts of tomorrow’s customers and Thinque Funky: Upgrade Your Thinking, and his upcoming book Seamless: the futurephile’s guide to leading digital adaptation and human transformation is due for release by Wiley in October 2016. His presentations are meticulously researched, highly energetic and always fascinating with content tailored to the audience, which is why clients like Apple, Cisco, Mercedes Benz, Hilton, SAP, Gartner and Macquarie Bank have turned to Anders over the years to help them turn research into foresight and business impact.
Before starting with Xero as Managing Director for New Zealand, Anna led Internet Banking at ASB and Digital First at Spark, and brings a deep experience of online financial services and operations to Xero.
KEYNOTE SPEAKERS DAVE GIBSON
MATT WATSON
CEO, New Zealand Film Commission
The Fishing Guy
Since 2014 the CEO of the New Zealand Film Commission, Dave has produced feature films and television programmes that have sold in more than eighty countries worldwide. He has also co-produced major television drama series and feature films with partners based in Canada, Britain, Australia, Germany and Sweden.
On any given weekend a skinny kid with shaggy blonde hair could be seen dragging his dingy laden with fish and fishing gear up the steep hill at Weymouth boat ramp. Who would of picked that this kid would one day leap out of a helicopter to wrestle a marlin, and step out onto the world stage, featuring on shows like The Late Show with David Letterman, The Today Show, 60 Minutes, BBC World to name a few.
He has served on the board of the New Zealand Drama School and was the inaugural Chair of the New Zealand Independent Producers and Directors Guild and then in 1997/1998 was the President of SPADA. Dave was SPADA Industry Champion in 2005 and is also an Officer of the New Zealand Order of Merit (ONZM) in recognition of his services to the film and television industries.
PETER BATCHELER
Southern Spars
Known by several aliases including ‘The Extreme Fisherman’, ‘The Fishing Guy’, ‘The ITM Fella’ and “that mad bastard!” Matt Watson is a passionate fisherman, father and a proud Kiwi. He’s best known for revolutionizing fishing television here and around the world as well as being highly recognized for his commitment to conservation and charity work.
It was HIS company that built “the boat” that saw NZ win the Americas Cup. Peter joined Southern Spars as General Manager in January 2016, coming from an IT start-up company, EROAD, and taking them to being publicly listed in 2014. Before this, Peter has had a diverse background - having worked in the heavy transport industry as well as being chairman of exporting and manufacturing businesses. He has had saltwater in his veins since he was a child and he began his working life with the Royal New Zealand Navy where he was a seaman officer for eight years.
GOLD SPEAKERS JENNIFER WESTBURY
KATRINA BONNET
Executive Vice President, Sales & Customer Development, Pollard Banknote
Regional Director of Sales, Scientific Games
Jennifer Westbury provides leadership and strategic direction to Pollard Banknote staff that work with lottery clients worldwide.
Katrina Bonnet serves as Regional Director of Sales for Scientific Games, based in the Sydney, Australia office. She has been with Scientific Games for more than 11 years and is responsible for the business unit and clients in Australasia.
Jennifer has a passion for developing innovative solutions and strategies—including advocating for an omni-channel presence—that increase sales, broaden playership and increase player engagement. With over two decades of lottery experience, her membership in the Lottery Industry Hall of Fame reflects the industry’s recognition of her ability to adapt to shifts in the marketplace. Jennifer holds a Bachelor of Arts degree and a Master of Business Administration degree from Rice University in Houston, Texas and she also studied at Oxford University in England. She is proud of her Kiwi dual citizenship, and always happy to be back in New Zealand.
Katrina has been instrumental in driving growth strategies in a number of diverse and challenging markets. Her experience serves as a valuable resource when collaborating with clients and meeting objectives not only with the instant product platform, providing innovative and appealing solutions, but also to ensure growth across all platforms for lotteries. Katrina holds a bachelor’s degree in International Business and an MBA from the Sydney Graduate School of Management.
GOLD SPEAKERS MARIOS MITROMARAS
VP Emerging Markets, INTRALOT Group
ASHLEE RICHARDS
Marketing Manager, International Game Technology (IGT)
As Vice President for Business Development Emerging Markets, Marios is leading INTRALOT’s commercial and business development activities in the exciting markets of Asia, Oceania, and Latin America, where challenging and attractive opportunities arise from National Sports Welfare Lotteries, and from large scale gaming operations.
His experience has contributed significantly to the expansion of INTRALOT in Asia, where the company is running various projects and having presence since 2005 in the Philippines, Malaysia, Taiwan, South Korea, and in the People’s Republic of China. In Latin and Central America, the company has a strong presence in Peru, Argentina, Brazil, and Jamaica, while in Oceania there are existing operations and projects in Australia and New Zealand. Prior to joining INTRALOT, Marios held senior management positions in wire, consumer electronics, logistics & transportation, defense and aviation industries, and during his 27 years of professional life, has achieved series of business projects over EMEA, Asian and Latin American countries. Marios holds a P-MBA from ALBA and a Bachelor’s Degree in Management & Organizational Behavior from ACG (American College of Greece). Marios is married, a father of three and has served his military duty in the Special Forces of the Hellenic Army.
Ashlee Richards is an Interactive Marketing Manager with International Game Technology (IGT). With a background in eCommerce and interactive marketing that spans over 12 years, Ashlee focuses on providing the ultimate online play experience for lottery customers. Before joining IGT, she worked with CafePress Inc. for three years where she focused on new product development and growing online product offerings for licensed partners. Ashlee graduated from the University of Louisville in the U.S., and is a veteran of the U.S. Air Force
SILVER SPEAKERS GUILLAUME PROUX Managing Director, Scala Japan Senior Vice-President APAC, Scala Inc a division of STRATACHE
MOTI MUTAL
Executive Vice President of Sales and Business Development, NeoGames
Guillaume Proux is an experienced executive manager, engineer and entrepreneur, located in Tokyo but can often be seen in various cities around Asia and the Pacific region meeting with partners and customers. The click and beeps of computers were too difficult stimulii to ignore and it started an exciting digital journey over many late nights.
Moti joined NeoGames eight years ago and leads global business development and customer relations.
After graduating with a MSc. Telecommunications Technology from Aston University (UK) and Telecom Bretagne Diplome d’Ingenieur (France), the excitement of the startup world defined his taste for entrepreneurship and after building kernels and routing routers, it was time to sail out to the country of the rising sun! More kernel were built (this time for the early smartphones) but with one fateful encounter he embarked on his Digital Signage adventure by setting up and driving the first Asia subsidiary of Scala to outstanding commercial success. Guillaume is driven by his passion of innovation and enjoys boldly taking the first steps in new projects and ventures with a make-do attitude!
Prior to joining NeoGames, Moti served in key marketing and management positions in the telecom and Internet industries for more than 12 years for companies such as Ericsson and Smile Media.
Moti has been central to achieving the successful relationships NeoGames has with its lottery customers worldwide and to the growth they experience with their iLottery services.
SEMINAR SPEAKERS CHRIS LYMAN
EMILIA MAZUR
Chief Operating Officer, Lotto New Zealand
General Manager Corporate Communications and Social Responsibility, Lotto New Zealand
Chris Lyman is Chief Operating Officer at Lotto New Zealand. Originally from the United Kingdom, Chris moved to New Zealand in 2002 and joined Lotto NZ in 2005 as General Manager Retail Sales. Over the course of the past 11 years, Chris has lead Lotto NZ’s retail expansion program, growing the network from 750 stores in 2005 to more than 1,400 in 2016 – making Lotto NZ the largest retail network in New Zealand. As part of his role, Chris is not only focused on ensuring the strength of Lotto NZ’s retail network, but also leads Lotto NZ’s product development and instant ticket innovation, and is instrumental in Lotto NZ’s ongoing commitment to responsible play through its world class responsible gaming programme.
In her role at Lotto New Zealand, Emilia is responsible for managing the lottery’s relationship with key government stakeholders, ensuring the lottery meets its statutory requirements, and general media and issues management. Emilia helps Lotto New Zealand deliver its responsible gaming programme, which is certified to Level 4 under the World Lottery Association’s (WLA) Responsible Gaming Framework and was awarded the grand prize in the WLA’s 2016 biennial Responsible Gaming Awards for the Best Overall Responsible Gaming Programme. Lotto New Zealand exists to raise money for New Zealand communities and Emilia oversees the team responsible for raising awareness and visibility of the role Lotto funding plays in local communities. The Corporate Communications team is also responsible for winner welfare, ensuring winners have the best possible winning experience, and promoting winning across all games to generate publicity for the lottery and its games.
BEN CONEY
Chief Innovation and Technology Officer, Lotto New Zealand
Ben Coney is Chief Innovation and Technology Officer. Ben joined Lotto NZ’s IT department in 2005, having spent the previous four years in London. Ben worked for Sony Music Europe for three of those years where he had direct exposure to the development of online distribution models. Ben has been a key contributor to the growth of our online sales channel and has been at the core of its evolution since its inception in 2008. Ben is a graduate of the University of Otago
SEMINAR SPEAKERS MARILYN LING
KAMLESH VIJAY
Chief Customer and Channels Officer, Singapore Pools (Private) Limited
Group CEO, Sugal & Damani Group
Marilyn is the Chief Customer and Channels Officer of Singapore Pools (Private) Limited. She leads and oversees the organisation’s customer engagement and communication, customer services and its retail network and remote betting channels. Prior to her current position, Marilyn also spent 8 years leading and overseeing the marketing and sales of its sports betting and lottery products for the organization as its Chief Marketing Officer and Chief Customer & Lottery Officer.
Mr. Vijay is responsible for overseeing he strategic initiatives and directions for the entire group involving technology, operations, marketing and SBUs for government authorized Gaming operations in India and emerging markets across the globe.
Marilyn joined Singapore Pools in 1986. She played a key role in IT-enabling the organisation’s retail sales and business processes and was its Chief Information Officer for 17 years.
Mr. Vijay has extensive international experience in global business expansion. He has worked in emerging economies with particular emphasis on Africa, Latin America, Asia Pacific and over last several years, he has been leading Sugal & Damani Group’s efforts to expand its business to become a well-known global solutions provider.”
GUY COUSINS
Chief Marketing Officer, Lotto New Zealand
Guy Cousins joined Lotto NZ in 2014 as its Chief Marketing Officer. Prior to joining Lotto NZ, Guy was based in the London working as Global Head of Strategy for PHD Media. Guy’s previous roles including Managing Partner for Naked Communications and before that he was Head of Strategy for PHD Media NZ.
SEMINAR SPEAKERS KIRSTEN READ
ANDREW SHEPHERD
Brand Portfolio Manager, Tatts Lotteries business
Head of Demand Generation, Tatts Lotteries business
Kirsten Read joined the Tatts Lotteries business in 2013 as a Senior Brand Manager heading up the Daily Games portfolio. After the successful expansion of Daily Games, and the launch of several new integrated campaigns, Kirsten took on a new challenge earlier this year as Brand Portfolio Manager (Lotto). The Lotto Portfolio includes key brands including the Australian flagship brand Saturday Lotto and Monday & Wednesday Lotto. Kirsten has applied her knowledge of customer led marketing to harness the Lotto brand positioning and make continual improvements to the brand experience. Kirsten has a passion for the seamless integration of online and offline communications, and is focussed on enhancing the customer experience for brands regardless of channel. Kirsten is excited about the future of the Lotto brands as they develop to attract new audiences through new product offerings within new channels.
Andrew Shepherd is currently the Head of Demand Generation for the Tatts Lotteries business. Over the last 25 years, Andrew has worked across a number of industries in various marketing roles including the automotive, dairy, beverage and lottery industries. Since returning to the lottery Industry just over 20 months ago, Andrew has been closely involved with a number of key initiatives to engage younger player audiences with Lotteries. These include the launch of the Lott channel master brand, the Lott app, Picturepick, the new concept store, click ’n’ collect terminals and many new campaigns. Andrew is passionate about how the lottery industry can re-invent itself in the face of disruptors to ensure it continues to deliver on its unique offering of winning players and winning communities. Andrew lives in Brisbane, Australia with his wife Yvonne and their two children Laura and Heath. He loves kitesurfing, tennis, AFL, snow-boarding and swimming.
JUSTIN POWELL
Head of Product and Channel Innovation, Lotto NZ
Having graduated from the University of Otago, Justin has spent the past 11 years working in various Marketing roles at Lotto New Zealand. In his role as The Head or Product and Channel Innovation at Lotto New Zealand Justin is responsible for overseeing the evolution and innovation of Lotto NZ’s games. Through game design, consumer focus and longterm game evolution planning Justin has been a key contributor to Lotto New Zealand’s product roadmap and innovation. In recent times a key focus has been the introduction of digital instant games to the online sales platform MyLotto.
SEMINAR SPEAKERS DAMON STAPLETON
Chief Creative Officer, DDB New Zealand
Damon is Chief Creative Officer of DDB New Zealand. He was formerly Executive Creative Director of Saatchi & Saatchi Australia and TBWA Hunt Lascaris, which was voted South African agency of the decade in 2010. He has worked on global brands such as BMW, Toyota, Nissan, Heineken, Visa, Cadbury and the World Cup 2010 campaign for Adidas. Damon has collected awards at some of the most prestigious international advertising festival shows, receiving 37 D&AD Pencils – including 4 yellow and the first and only Black D&AD Pencil ever won in Africa. He has also judged D&AD twice. He’s won 50 Cannes Lions, including the Grand Prix and eight Gold Lions including a Titanium and Innovation Lion, two Grand Clio, 9 One Show Gold Pencils, and the first ever ADC Black Cube ever awarded. He is most known for his “Trillion Dollar” bill campaign for The Zimbabwean and Penny the Pirate for OPSM which have won over 200 international awards between them. Penny the Pirate was judged to be the most effective campaign in the world by the WARC 100 last year. The Zimbabwean is in the permanent collection of the British Museum. He has been recognised as one of the top 10 Executive Creative Directors in the world by both Creativity Magazine and the Big Won Report. In 2011, Finance Week awarded him Achiever of Year in South Africa. He’s had a variety of short stories published as well as articles for various magazines and writes a blog called damonsbrain.com. It is stuff he thinks about instead of world domination. Damon also went to sixteen schools as a child and was only expelled twice. He received no reward for this achievement. This still bugs him.
COLIN LAU
Executive Manager, Business Development (Overseas), The Hong Kong Jockey Club
Mr Lau has over 20 years of professional experience in the areas of finance and accounting, compliance, business development consultancy and management with leading multinationals. Mr Lau is the Executive Manager of the Hong Kong Jockey Club, responsible for spearheading major cross border collaboration in China specializing in risk management consultancy and product planning advisory services. He also oversaw the Finance and Compliance function for Hong Kong Jockey Club’s fixed odds business from 2007 to 2012. Prior to joining the Hong Kong Jockey Club, Mr Lau held various roles responsible for internal audit and regional finance function in the Asia pacific region and United Kingdom with Inchcape PLC London and its subsidiary Crown Motors Ltd in Hong Kong. The last position he held was the Financial Controller for Jaguar and Mazda HK. Mr Lau is a fellow member of the Association of Chartered Certified Accountants (ACCA) and a member of the Hong Kong Institute of Certified Public Accountants (HKICPA). He holds a master degree in Business Administration from the University of Hong Kong.
SEMINAR SPEAKERS ABHISHEK KUMBHAT
Head of Technology and Innovation, Sugal & Damani Group
GEOFF HACKNEY
Game Administration Manager, The Lott
Mr. Kumbhat, a technology enthusiast and researcher, has been instrumental in product conceptualization, solution designing and software architecture for Lottery and Gaming industry; over more than 14 years. He has led the design and delivery teams responsible for technology solutions for Sugal & Damani Group as well as numerous National & State Lotteries, Private Lotteries and Gaming operators across the globe including countries such as India, Ghana, Nigeria, Zambia, Kenya, Tanzania, Zimbabwe, UK, other parts of Asia.
Geoff has wide-ranging experience in lottery operational support roles, having held positions with Golden Casket and the Lott.
Having a diversified academics, he holds a Bachelors & Masters in Engineering along with Law and Management Graduation. A number of research papers and patents are accredited to his name. His interest lies in product & business model innovation and technology start-ups.“
When Golden Casket was acquired by the Tatts Group in 2007 and continued its expansion within Australian jurisdictions, Geoff gained his role as Game Administration Manager and undertook the task of consolidating the draw conduct and administration functions of the Southern Australian states. In this role he has responsibility for the draw conduct, administration and Instant Scratch-its game management functions of the lotteries business. Much of Geoff’s time in his current role has been spent engaging in regulatory consultation and administering the compliance obligations associated with his work. Most recently, Geoff has been working closely with regulatory bodies to support projects advancing The Lott’s lottery draw technology.
PERAMBALAM SIVALINGAM
Geoff joined Golden Casket in 2001 and has worked in a diverse portfolio of roles within the organisation, from his beginnings in warehousing, customer contact centre and outlet support specialist roles, to technical helpdesk support and roles within lotteries technology supporting computer operations.
Mr. Perambalam Sivalingam is the Regional Manager of the gaming subsidiary of Magnum Corporation Sdn Bhd, the pioneer gaming company in Malaysia in operations since 1969.
Regional Manager, Magnum Corporation Sdn Bhd
He holds a Postgraduate Diploma in Business Administration from the University of Central Lancashire, United Kingdom. He has been in the gaming industry for the past 38 years with experience in Internal Audit, Retail Management, Marketing, Branch Operations and Draw Operations. His present scope of work is to oversee the gaming operations of a Regional Office that covers 3 states in Malaysia.
SEMINAR SPEAKERS CHRISTOPHE SPENCER
CALLUM MULVIHILL
Head of Digital, PHD New Zealand
Head of Commercial, Tatts Group
Christophe has 18 years media experience, and has been working in specialist digital roles since 2007. This experience has allowed him to work across a number of different categories (Insurance, FMCG, Telecom, Entertainment and Retail) and a number of different markets (NZ, UK and France). Christophe has worked with PHD since 2009, and has a real enthusiasm for digital and the measurable contribution it can bring to clients businesses. His role as Head of Digital requires him to oversee the digital planning, buying and implementation across PHD New Zealand’s clients. Prior to working at PHD, Christophe worked as a Media Manager at Phonevalley (Publicis Groupe’s mobile marketing division based in Paris) and led the mobile media planning and buying for Telefonica O2 across the UK, Spain and Germany.
Callum joined the industry in 2006 with SA Lotteries after roles in corporate finance with Westpac Banking Corporation and finance and marketing and sales with Ford Australia. Over 7 years at SA Lotteries, whilst GM – Marketing & Sales, Callum oversaw business growth of 30% and lead various business transformation projects including replacing the online lotteries system and the development and implementation of a distribution strategy that grew the retail footprint by 40% whilst introducing internet selling. After having a leadership role in the sub-licencing process of SA Lotteries’ operations to Tatts Group in 2012, Callum joined Tatts Lotteries as Head of Commercial which has seen him lead major initiatives such as the Set for Life new game development and launch and the successful retention of the 10 year Victorian lottery licence from 1 July 2018.
ALEX TANG
Customer Digital Experience Development Manager, The Hong Kong Jockey Club
Alex joined HKJC since 2013, responsible for creating the digital experience on different digital products ranging from wagering related application to mobile TV application. His main experience is using customercentric approach to drive business idea and improve customer satisfaction. Prior to joining HKJC, Alex has worked in mobile application industry for over 15 years. He developed many pioneer solution like NFC mobile payment and Online-to-Offline (O2O) solutions. Alex holds a Masters Degree in business information systems from City University of Hong Kong.
BUSINESS PROGRAMME DAY ONE - MONDAY 30 OCTOBER 2017 Time
Description
Speaker
06:00 – 13:30
Golf (Optional)
18:00 – 22:00
Welcome dinner
Venue Gulf Harbour gulfharbourcountryclub.co.nz
Host, Wayne Pickup, Lotto NZ
Pullman Auckland, Princes Ballroom C
DAY TWO – TUESDAY 31 OCTOBER 2017 Time
Description
Speaker
09:00 – 09:15 (15 min)
Welcome address
APLA Chairman, Dato Lawrence Lim Swee Lim
Keynote Speaker 1
Anna Curzon, Xero “Catch us if you can - The rise and rise of small businesses, unleashing the power of technology to strengthen global economies”
09:15 - 10:00 (45 min)
10:00 – 10:30 (30 min)
10:30 – 11:40 (70 min)
11:45 – 12:30 (45 min)
Coffee Break
Keynote Speaker 2
Mark Ritson, Branding Professor “Winning Big with Lottery Marketing” Creativity in marketing to strengthen brand value and deliver results.
Business programme: Creativity in Digital
Christophe Spencer, PHD NZ As data and technology progress, how has creativity been left behind?
12:30 – 13:45 (45 mins)
Lunch Break
13:45 – 14:30 (45 min)
Business programme: Creativity in advertising
Damon Stapleton, DDB New Zealand
14:30 – 15:15 (45 min)
Creativity in action: Marketing communications
- Guy Cousins, Lotto NZ - Andrew Shepherd, Tatts Group
15:15 - 15:45 (30 min) 15:45 – 16:45 (60 min)
17:00
Venue
Coffee Break
Sponsors session / Creativity in game design
- Jennifer Westbury, Pollard Banknote - Ashlee Richards, IGT - Moti Malul, Neogames Closing Free and Easy
Pullman Auckland, Princes Ballroom C
BUSINESS PROGRAMME DAY THREE - WEDNESDAY 1 NOVEMBER 2017 Time
09:00 – 10:00 (60 min)
Description
Speaker
Keynote Speaker 3
Lauren Muldowney, All Hands “Volunteer Power” How a volunteerpowered disaster relief organisation has grown to establish an international presence to provide relief and support to over half a million people worldwide. Nimble and creative problem solving, adaptability and ingenuity enable them to address the unique challenges that every disaster presents.
10:00 – 10:30 (30 min)
10:30 – 11:30 (60 min)
11:40 – 12:30 (50 min)
Coffee Break
Keynote Speaker 4
The Dragons Den
Anders Sörman-Nilsson, Futurist/ Innovation Strategist Waves of change: 3 disruptions that will upend your existence - Kirsten Read, Tatts Group - Perambalan Sivalingam, Magnum Corporation Sdn Bhd - Justin Powell, Lotto New Zealand - Abhishek Kumbhat, Sugal & Damani Group Moderator: Wayne Pickup, Lotto NZ
12:30 – 13:30 (60 mins)
Lunch
13:30 – 14:15 (45 min)
Keynote 5
Peter Batcheler, Southern Spars “Thinking outside the box” Creativity, ingenuity, thinking outside the box, adopting proven technology in new circumstances, and questioning the status quo have all been critical components for international success and some groundbreaking engineering feats.
14:15 – 15:00 (45 min)
Creativity in action: Digital innovation
- Ben Coney, Lotto NZ - Alex Tang, Hong Kong Jockey Club
15:00 – 15:30 (30 min)
Coffee Break - Katrina Bonnet, Scientific Games - Marios Mitromaras, Intralot - Guillaume Proux, Scala Inc
15:30 – 16:15 (45 mins)
Sponsors session: The Lottery in 2030
16:15 – 16:45 (30 min)
APLA's Good Practice Case Study Geoff Hackney, Game Administration initiative: Draw Consolidation Manager Good Practice Case Study
17:00
Venue
Closing Free and Easy
Pullman Auckland, Princes Ballroom C
BUSINESS PROGRAMME DAY FOUR - THURSDAY 2 NOVEMBER 2017 Time
09:00 -10:00 (60 min)
Description
Speaker
Keynote Speaker 6
Matt Watson, Tightlines Media “Kiwi ‘’number 8 wire” Having an idea or dream and making it work with the resources and knowledge you have, rather than being constrained by what you don’t have.
10:00 – 10:30 10:30 – 11:15 (45 mins)
11:15– 12:00 (45 min)
Venue
Coffee Break Dave Gibson, NZ Film Commission “Success in a Creative Industry”
Keynote Speaker 7
Debate Lotteries must reinvent themselves in order to survive.
Affirmative • Chris Lyman, Lotto NZ • Colin Lau, Hong Kong Jockey Club Negative • Marilyn Ling, Singapore Pools • Callum Mulvihill, Tatts Group
Pullman Auckland, Princes Ballroom C
Moderator: Emilia Mazur, Lotto New Zealand 12:00 – 12:15 (15 min)
2018 APLA / WLA Seminar
12:15 – 12:30
Closing
12:30 – 13:30 (60 mins) 14:30 – 17:30 (60 min)
Kamlesh Vijay, Sugal & Damani, Group India
Lunch AGM
18:00
Bus departs Pullman
18:30 -22:30
Closing Dinner
DAY FIVE – FRIDAY 3 NOVEMBER 2017 Time
Description
Venue
07:00 – 15:30
Networking Day
West Auckland Coast Tour
Maritime Museum Auckland
OPENING DINNER Venue:
Princes Ballrom Room C, Pullman Auckland - Starting at 6pm
CLOSING DINNER Venue: Transport:
Maritime Museum By bus departing the Pullman Auckland at 6pm
SEMINAR REGISTRATION The registration fees for a full delegate to APLA Regional Conference is as follows:
REGISTRATION CATEGORY
FEES – US Dollars
APLA / WLA Member
US $1000
APLA /WLA Associate Members
US $1200
NON- members
US $1350
Full delegate registration includes one admission to the following: • Opening dinner and entertainment • Business program, workshops and catering • Closing dinner and entertainment including transfers • Networking event – half day tour including lunch
Accompanying Persons The registration fee for the Accompanying Person is US$300. An accompanying person must be associate with a Full Conference Delegate registration.
Accompanying Persons registrations includes the following: • Opening dinner and entertainment • Closing dinner and entertainment including transfers • Networking event – half day tour including lunch
Golf The registration fee for OPTIONAL social golf game at Gulf Harbour Golf on Monday 30 October is US$150 and includes: • Return private coach transfers from Pullman Auckland • Greens fees • Use of golf cart • Breakfast and Lunch * Clubs additional
Click HERE to register today
CONFERENCE VENUE PULLMAN AUCKLAND Pullman Auckland, one of Auckland’s largest 5 star hotels, is conveniently located in the heart of the city with stunning views of Auckland harbour and surrounding parks. It provides easy access to Auckland’s numerous attractions and top restaurants, including the beautiful Albert Park and vibrant, cosmopolitan Viaduct and Britomart area. Pullman Auckland makes traveling enjoyable with their award winning luxury health club and spa. With a day spa, sauna, steam room, spa pool, 25 metre heated indoor swimming pool and fitness centre - Spa at the Pullman provides travelers with a modern interpretation of leisure. Access to public transport (Rail, Bus and Ferry) is only a 10 minute walk away: Britomart Transport Hub provides links to outer Auckland for those who wish to explore the suburbs and experience the areas where the locals dine and play. Auckland Ferry Terminal connects you to charming Waiheke Island which is a wine lovers haven and a must see on any New Zealand itinerary (Perfect for those limited on time but wanting to escape the city).
ACCOMMODATION ACCOMMODATION ROOMS Business and pleasure are intertwined at the Pullman. 340 stylish hotel rooms and self-contained apartments complete with kitchen facilities and balconies make the journey a relaxing one. THESE RATES ARE ONLY AVAILABLE UNTIL 15
SEPTEMBER SO PLEASE BOOK ACCOMMODATION AS SOON AS POSSIBLE!
Superior King Room - $205 NZ dollars a night
Superior Residence - $255 NZ dollars a night
Executive Suite King - $270 NZ dollars a night
One bedroom residence - $330 NZ dollars a night
Use this link to book your rooms direct - please book as soon as possible as rooms are limited at these prices.
SOCIAL PROGRAMME HIGHLIGHTS OPTIONAL GOLF TOUR – US $150 Gulf Harbour Country Club is a destination course and rates top 5 in the country. Gulf Harbour has a wide range of facilities. Date and time: Monday 30 October Bus will depart Pullman Auckland at 6:45AM Tee off at 08:00am. Bus will return at 1pm Price and inclusions: Price includes green fees, cart and breakfast, lunch at the clubhouse following the game and return transport. Hire of clubs/shoes is additional. Please book via
[email protected]
NETWORKING DAY WEST AUCKLAND COAST TOUR This is an authentic New Zealand experience and an Auckland must do. Come and discover the beauty of Auckland’s Wild West Coast, where the native rainforest plunges down the hills to meet the sea on epic black sand beaches. You’ll do the amazing Kitekite Falls Walk. This is all in the largest Auckland Regional Parks, Waitakere Ranges an area that allows you to escape from the crowds and truly relax. Finish off with a delicious lunch at a west Auckland vineyard
VISA INFORMATION Requirements for International Visitors entering New Zealand All overseas visitors are required to have a valid passport and, with the exception of delegates from visa-free countries (please see below), are required to have the appropriate visa. For information on obtaining a visa, including necessary funds and health requirements, please visit: www.immigration.govt.nz We suggest that you allow for a minimum of two months to have your visa processed by Immigration New Zealand or the applicable New Zealand embassy or consulate in your country of residence. PLEASE SUBMIT VISA APPLICATION BY 30 AUGUST 2017
People from some countries do not need a visitor visa to enter New Zealand. However, they are still required to provide: o travel tickets or evidence of onward travel arrangements, and o evidence of funds for maintenance
VISA WAIVER COUNTRIES Andorra
Argentina
Austria
Bahrain
Belgium
Brazil
Brunei
Bulgaria
Canada
Chile
Croatia
Chile
Croatia
Cyprus
Czech Republic
Denmark
Estonia (citizens only)
Finland
France
Germany
Greece
Hong Kong (residents with HKSAR or British Hungary National (Overseas) passports only)
Iceland
Israel
Italy
Japan
Korea (South)
Kuwait
Latvia (citizens only)
Malaysia
Liechtenstein
Lithuania (citizens only)
Luxembourg
Macau (Macau Special Administrative Region passports only)
Malta
Mauritius
Mexico
Monaco
Netherlands Qatar
Norway
Oman
Poland
Portugal (with the right to live permanently in Portugal)
Romania
San Marino
Saudi Arabia
Seychelles
Singapore
Slovak Republic
Slovenia
Spain
Sweden
Switzerland
United Arab Emirates
United Kingdom (must have the right to reside permanently in the United Kingdom)
United States of America (includes USA nationals)
Uruguay
Taiwan (permanent residents only) Vatican City
You will find the visa application form here; https://www.immigration.govt.nz/new-zealand-visas/apply-for-a-visa/tools-and-information/forms-and-guides Letters of Invitation Do you need a letter of invitation to visit New Zealand? If you require a letter of invitation in order to secure a visa, you may request an invitation letter by emailing
[email protected]
INFORMATION REGISTRATION FORM You will find the link to the registration page HERE
GETTING HERE
Traveling to New Zealand is easy. Flights are available from many international destinations to Auckland International Airport
ON ARRIVAL
Taxi and shuttle ranks are located outside the arrivals area (door 8) at the international terminal and outside door 4 at the domestic terminal. You can pre-book with one of the companies listed below or just turn up at the terminal ranks – taxis and shuttles are always available. Indicative fares from the airport into the city is between NZ$65 – NZ$75 one-way for a taxi and shuttles ($35 for one person plus $8 for each extra person together in the same group). For specific fare pricing, contact the taxi and shuttle companies directly. Auckland Airport charges $5 per pick up and $2 per drop off, inclusive in the fixed fare rate. Company Alert Taxis Auckland Co-op Taxis Auckland Taxi Service Cheap Cabs Corporate Cabs Green Cabs
Per KM Rate $2.47 $2.47 $2.50 $2.15 $2.70 $2.45
Fixed Fare to CBD $65 $68 $69 $38 $75 $65
Super Shuttle Free phone 0800 SHUTTLE (0800 748 885) Phone: +64 9 522 5100 Website: www.supershuttle.co.nz
WEATHER
Late October / November in Auckland is known to be sunny and pleasant. This month ushers in the glory days of spring, when everyone can feel that summer is on the horizon. Certain November days, when the sun is bright and the sky cloudless, temperatures can warm to those of mid-summer. It is an exciting time to visit the city, as the wharfs are busy and the famous walks of New Zealand, many of which are accessible from Auckland, are open and ready for exploration Averages for Auckland weather in late October and early November are 15-20 degrees Celsius.
We look forward to you joining us at
APLA Regional Conference 2017
To register CLICK HERE! Search APLA Regional Conference 2017 at the app store to download our Creativity for Growth app and have all the live updates and information on hand
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