Strategic Plan 2015-2019
Making cricket a sport of choice in Oxfordshire
Oxfordshire Cricket Strategic Plan 2015-2019
Oxfordshire Cricket has a mission ‘To develop and protect the future of Cricket by making it a sport of choice in Oxfordshire’ What are we about? • To make a difference to the local community through the development of inclusive cricket • To develop and promote excellence within the game • To increase participation by attracting and retaining players •
How we are planning to achieve this... To focus on 4 strategic areas:
• • • •
Growing a more inclusive game Supporting and developing our Cricket Network Developing our Performance Cricket Programme Develop and grow the Oxfordshire Cricket Board as a Business
#sportofchoice
2014-15 Successes • Our growth as an organisation towards a local leadership role in developing cricket in Oxfordshire • A renewed focus to drive inclusivity • Transformed our schools programme • Strengthened working relationships with our local network, especially our clubs • Greatly improved our player pathway • Representative teams increasingly competing at a National Level • Strong and effective relationship with Sussex Cricket • Growing our joint working with Berkshire and Buckinghamshire Cricket Boards • Clearer communications strategy • Improved image and brand to Oxfordshire Cricket • Built a performing professional workforce • Recruited new directors with clear responsibilities
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Oxfordshire Cricket Strategic Plan 2015-2019
Context
Current participation in team sports is under pressure, thought to be linked to evolving lifestyles and interest levels of both individuals and families. Oxfordshire Cricket has a responsibility to ensure cricket in Oxfordshire bucks that trend. ‘Oxfordshire cricket has a responsibility’ We are one of 39 County Boards with a responsibility to work closely with our National Partners the England and Wales Cricket Board and Chance to Shine, while also remaining agile and adaptable to local need. ‘Adaptable and be managed pro-actively’ It is imperative that we do not stand still as an organisation, our strategy and work programmes must be adaptable and be managed pro-actively. The very nature of sport is to adapt to remain successful and fit for purpose. We must look for national and local trends and continually question the status quo along with hav ing an eye firmly on the horizon. We wish to provide transparent direction and leadership from Oxfordshire Cricket to develop the game in the County.
Purpose of this strategy
‘Transparent direction and leadership’ Oxfordshire Cricket has a significant number of valued volunteers who work tirelessly to run and develop cricket in Oxfordshire. Oxfordshire Cricket strive to enable this team whilst attempting to unite their efforts to a common cause and direction. We aim to integrate our newly established professional workforce and unite the two groups’ efforts on the road to achieving our mission. ‘Unite their efforts to a common cause and direction’ We hope that in creating this strategy we will enable a common cause for the Oxfordshire Cricket Network. Listening to players is key and we must not be afraid to innovate to ensure cricket’s future. Bringing all parties in Oxfordshire Cricket together and making clear the role, intensions and expectations of Oxfordshire Cricket as an organisation can only aid in making cricket a sport of choice in Oxfordshire. 3
Oxfordshire Cricket Strategic Plan 2015-2019
#sportofchoice
We have identified these ‘Action Areas’ as critical to us achieving our mission
Strategic Action Areas
Growing a more inclusive game
Developing our Performance Cricket Programme
Supporting and developing our Cricket Network
Developing and growing the Oxfordshire Cricket Board as a Business
*Each strategic action area is supported by detailed operational plans highlighting the tasks, roles and responsibilities for delivery.
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Oxfordshire Cricket Strategic Plan 2015-2019 Strategic Action Area : The Oxfordshire Cricket landscape will include accessible opportunities for all in differing en vironments and organisations that acknowledge the importance of driving participation and inclusivity Key actions/programmes to deliver • Driving participation wherever possible • Increasing our Disability Cricket Provision
Growing a more inclusive game Vision
• Increasing our Women & Girls Participation • Engagement of other Minority Groups • An engaging schools offer • Encouraging an inclusive approach within the network
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*Thames Valley Disability Strategy; Inclusion and Participation Strategy; Women and Girls Participation Strategy
By 2019 -Clear strategic direction visible -Forming working groups for both Disability and South Asian Cricket -Develop role models for all groups to inspire increased participation -Cricket Development Officer to focus on Minority Group engagement -Development of sustainable club opportunities for both disabled and female cricketers.
Oxfordshire Cricket Strategic Plan 2015-2019
#sportofchoice
Strategic Action Area :
Supporting and developing our Cricket Network Vision
The Oxfordshire Cricket Network working collaboratively to overcome challenges faced by the game, sharing knowledge, support and resources
Key actions/programmes to deliver • Club affiliation package • Developing partnerships with clubs, schools, leagues and associations • Educational events • Competition development • Coordinated facilities development plan
*Support and Develop the Oxfordshire Cricket Network Strategy
By 2019 - A new and relevant Club Support Offer for Oxfordshire Clubs -Creation of a Groundsman Association and clear working relationships with our Coaches Association and Officials Association -County, Development Area and District based club support events/sessions to be run on topics driven by the network -New ‘Club Support’ area on our website, giving ‘how-to’ guides and other useful resources and guides for clubs -A review of our competitions offering, with a focus on the needs of players and encouraging participation -A strategic plan for development of Oxfordshire facilities and support a minimum of two large capital investment projects 6
Oxfordshire Cricket Strategic Plan 2015-2019 Strategic Action Area : Vision A performance programme that is clear, transparent and accessible, which focuses on developing players and allowing them to reach their potential Key actions/programmes to deliver • Transparent Philosophy document
Developing our Performance Cricket Programme
•
Effective talent ID process
•
Parental integration
•
Progressive/relevant opportunities for male and female players
•
Coach development pathway
•
Investment in our Sussex relationship *Performance Cricket Strategy
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By 2019 -A clear Philosophy document available to all key stakeholders -Talent ID - education for the individuals nominating into our pathway -Regular and effective feedback between our coaches and players throughout the players’ journey -Development opportunities increased for our female players in our development squads and post U17 County -Support a clear pathway for our coaching team to improve, reflect and progress -We aim for 3 players to achieve full-time places on the Sussex Academy by 2019
Oxfordshire Cricket Strategic Plan 2015-2019
#sportofchoice
Strategic Action Area :
Developing and growing the Oxfordshire Cricket Board as a Business Vision
We will ensure Oxfordshire Cricket is a ‘High Performing’ organisation that is fit for purpose and effective at leading in the development of cricket in Oxfordshire.
Key actions/programmes to deliver • Growing our leadership role for developing cricket in Oxfordshire
By 2019 -A clear and transparent strategy for developing Cricket in Oxfordshire -A workforce to meet the needs of Oxfordshire Cricket -New streams of income through sponsorship and commercial activity to increase our turnover to £575k -A revised set of articles and bye-laws and review of our policies documents -Two further projects to be jointly delivered with other County Boards -Transparent ‘Hardship’ programme to reduce finance as a barrier to participation
• Communicating/delivering our strategy for Developing Cricket • Make cricket affordable • Develop local and commercial partners • Develop our financial independence and collaborate with other County Boards *Business Development Strategy; Marketing and Communications Strategy 8
Oxfordshire Cricket Strategic Plan 2015-2019 Our Mission ‘To develop and promote the future of cricket by making it a sport of choice in Oxfordshire’ Our Strategic Priorities Supporting Developing Developing our Growing a more and growing the and developing our Performance Cricket inclusive game Oxfordshire Cricket Cricket Network Led and implemented through a set of clear Strategic and Operational Plans 2015-19 (refer to appendix) Managed and delivered by Board of Directors Core Workforce Management Teams Senior Cricket; Youth Player Pathway; Inclusivity; Marketing, Communications and Membership; Club Development Forum Structure
Stakeholders
Parent/Guardian; Members (meetings) Club (District Groups and Development Areas); Women and Girls Group
Coaches; Volunteers; Members; Schools and associations; Clubs; local communities
Support
Trust
Values Honesty
Enjoyment
Respect
Behaviours Showing Leadership 9
Taking Personal Responsibility
Excellence at the heart of everything we do
Valuing all contributions to the cause
Adopting an inclusive mind-set
Oxfordshire Cricket Strategic Plan 2015-2019
#sportofchoice Partners and Sponsors
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Oxfordshire Cricket Strategic Plan 2015-2019 Appendix 1 : Strategic Action Area Specific Strategy Document ‘Growing a more Women and Girls Participation inclusive game’ Strategy Thames Valley Disability Strategy Inclusion and Participation Strategy ‘Supporting and Supporting and Developing the Developing our Cricket Oxfordshire Cricket Network Network’ Strategy ‘Developing our Performance Cricket Strategy
Delivery of Strategy
Performance Cricket Programme’
‘Developing and Growing Business Development Strategy; the Oxfordshire Cricket Marketing and Communications Board as a Business’ Strategy
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Director/Workforce Member Responsible
Associated Management Teams and Forums
Margaret Stevens (inclusivity Director) Joe Dale (CDO Disability) George Setterfield (CDO Women and Girls Thames Valley Disability Officer Paul Humphreys (Club Development Director) Joe Dale and George Setterfield (CDO team).
Inclusivity MT Disability Forum Women and Girls Forum
Tim Spittles (Youth Player Pathway Director) Chris Clements (Chairman Senior Cricket) Mark Farmer (Performance Cricket Manager) Chris Clements (Chairman) David King (Commercial Director) Luke Ryan (Business Manager) Tim Haworth Josh Kirk (Marketing and Communications Officer)
Youth Player Pathway MT Senior Cricket MT Parents Forum Coaches Forum
Club Development Management Team District Development Groups Members Forum Competitions Forum
Board of Directors Members Forum Marketing, Communications and Membership MT
