2015 NOSA RACING SERIES SPONSORSHIP PROPOSAL

2015 NOSA RACING SERIES SPONSORSHIP PROPOSAL

January 6, 2014 Dear Partner in Sponsorship, Thank you for taking the time to review and consider our sponsorship proposal. This proposal will discuss the opportunity to form a mutually beneficial partnership between you as our sponsor, Apex SpeedSports and Amber Balcaen. This is a flexible proposition in that we are open to any variation of requests or inquiries for different ways we can add value to your company. We would like to maximize the benefit this partnership has for both parties. Amber Balcaen and Apex SpeedSports appreciate your time invested in this partnership and look forward to working with you in the future. Thank you for your time and consideration,

Amber Balcaen

EMAIL - [email protected] WEBSITE - AmberBalcaenRacing.com PHONE - 204.325.2929

ABOUTAMBER My name is Amber Balcaen. I am a 23 year old, third generation race car driver from Winnipeg, Manitoba, Canada. Racing is my life, and I can’t imagine doing anything else. Being a professional race car driver has always been my dream, however I did go to school to get my business diploma as well. My ultimate dream is to become a full-time NASCAR driver. I want to be the first Canadian woman to win a NASCAR series race, and racing a dirt track sprint car is just one way to get me there. The passion, determination and persistence that I have for racing will help me to achieve those dreams. I have been racing since the age of 10, but have been surrounded by racing for my entire life watching my dad, grandfather, cousins and uncles race as well. My many successes early in my career are only the beginning of what I want to accomplish. I know with hard work I have what it takes to be one of the most successful female drivers of my time, and I am excited for the journey ahead. Aside from being a race car driver, I am also a dream chaser; I believe in going after what I want and I believe I can achieve my goals. I feel that that being different is a good thing which is something I wished I had learned when I was younger. Because of this I have become an advocate for antibullying. As I build my brand, it is important for me to be a positive role model for younger girls. I want to be a public speaker for topics like antibullying and following your dreams. I also want to be able to give back to the dirt track racing community by offering sponsorships for other drivers like me. There are many attributes that make me attractive to a potential sponsor. The first one being the most obvious; I am a young woman. Being female in a male-dominated sport brings a lot more attention to the driver, the car, and the sponsors associated with both. Being female makes me different, which is why certain fans are going to like me, and that’s going to give my sponsors HOMETOWN more media attention. A common comparison is Danica Patrick. Everyone knew who GoDaddy was after they became her sponsor. She also gets DATE OF BIRTH more TV air time during the actual race (commercials and media attention) because she is female and I will bring those same benefits to my sponsors. The second characteristic that separates me from my competitors is that I am Canadian. Being Canadian in an industry that is mainly American is a competitive advantage. It’s another attribute that would bring more attention to me (as a driver) and my sponsors. The fact that I have a business diploma also separates me from my competition. The majority of racers go from high school right to being a race car driver. Having a business diploma with a concentration in marketing courses helps me better understand the business side of racing. I understand the importance of building and maintaining relationships with sponsors, coworkers and fans. Racing is just as much of a business as it is a sport, having an education is definitely an advantage. Fans gravitate to drivers who are genuine, humble, relatable and kind. It has been said, I possess all of these qualities. A driver who takes the time to show their fans their appreciation is valuable to a sponsor. I appreciate my fans and strive to be a positive role model for them. Lastly, the passion I have for racing is enormous. I have been around racing my entire life, it’s in my blood and I wouldn’t have it any other way.

WINNIPEG, MB MARCH 7, 1992


GOALS AND ACHIEVEMENTS Finished top 10 in both track and series points Finished top 3 in a feature event Developed Amber Balcaen Racing brand built Instagram followers by 350% from 2014 to 2015 (4,000 to 14,000) built Twitter following 200% from 2014 to 2015 (2,500 to 5,000) built Facebook following by 233% from 2014 to 2015 (3,000 to 7,000) took the time to make an impression on other younger girls vast amount of media appearances

Career Highlights First woman to win a dirt track racing championship in Manitoba 2012 ALH Motor Speedway Champion 2013 Sportsman of the year at Red River Co-op Speedway

Got accepted into the 2014 NASCAR Diversity Combine Tested an ARCA Car at Daytona International Speedway Got approved by ARCA and received my ARCA License

2013 Points Championship runner-up for Red River Coop Speedway

Future Goals

2013 Northern Lightning Sprint Association (NLSA) Points Champion runner-up

2015 compete in Diversity Combine

10 Feature wins 2013 won 75% of races, worst finish was 2nd in completed races 2014 NOSA (410) Sprint Car Rookie of the Year Top Rookie in NOSA & River Cities Speedway points Top 10 in NOSA & River Cities Speedway points Competed in 2014 NASCAR Diversity Combine Only Canadian to compete in the 2014 Combine Tested ARCA car at Daytona International Raceway Approved for ARCA License for 2015

2015 race a full season 410 sprint car, win a feature 2016 compete a full season in NASCAR K&N East Series Win Rookie of the Year 2016 Race some super speedways in ARCA or NASCAR Truck series 2017 compete in the NASCAR Truck or Xfinity Series. 2018 full season in NASCAR Xfinity series. Win Rookie of the year. 2020 compete in NASCAR Cup series. Win Rookie of he year. Win multiple races in this series. Become the first female to win NASCAR series race.

Competed in 2015 Chili Bowl Nationals

Become the first Canadian Female to win a NASCAR series race

2014 Achievements

Have my own sponsorship contest for young female drivers.

Raced a 2014 sprint car 2014 NOSA Rookie of the Year Won a heat race Gained respect from other competitors


Be a positive role model for younger girls. Give back to the racing community.

MARKET REACH SOCIAL MEDIA IMPACT Facebook 13,500

followers & friends

5,500

Twitter

followers

15,200

Instagram

followers

700 10,000+

YouTube

subscribers

video hits

MEDIA HIGHLIGHTS Speed Sport Magazine January 1, 2015

MRN Radio, Winged Nation. July 15, 2014

Toronto Sun. December 31, 2014

CTV Morning Live. June 27, 2014

TSN Radio 1290. December 23, 2014

Grand Forks Herald. June 26, 2014

CTV Morning live. December 23, 2014

Motorsports Addiction. June 26, 2014

Community News Commons. December 18, 2014

TSN Radio 1290. June 25, 2014

Red River College. December 16, 2014

CTV Evening News. June 25, 2014

Racin Nation on NBC Sports Radio. December 13, 2014

CJOB. June 24, 2014

Racetime Radio. December 8, 2014

Grand Forks Herald. June 21, 2014

Next Generation. December 8, 2014

Checkers and Wreckers Radio. May 26, 2014

Global News Focus Manitoba. December 5, 2014

River Cities Speedway. April 9, 2014

Chili Bowl Nationals. December 5, 2014

In The Dirt Radio show. March 11, 2014

The Projector. November 10, 2014

The Dirt Report. September 24, 2013

Nation Sports Radio. November 2, 2014

The Dirt Report. Sept 21, 2013

Global News. October 29, 2014

The Dirt Report. July 22, 2013

Grand Forks Herald. October 19, 2014

The Dirt Report. July 15, 2014

Fans Choice TV. October 14, 2014

Winnipeg Sun. June 18, 2013

High Speed Magazine. October 14, 2015

The Dirt Report. June 19, 2013

NBC Motorsports Talk. September 30th, 2014

Northern Outlaw Sprint Association. June 11th, 2013

Toronto Sun. September 30, 2014

The Dirt Report. Sept 27, 2012

National Speed Sport Magazine. September 19, 2015

The Dirt Report. September 13, 2012

Winnipeg Free Press Canstar. August 12, 2013

Winnipeg Sun. December 11, 2010


MY FANS

Hey Amber I know u don’t know me but I think it’s super awesome how inspired u r to go for what u want. I’ve been keeping up with your career and to be honest

YOUR DRIVE IS INSPIRING AND ALWAYS MAKES ME HAPPY TO SEE EACH SUCCESS. You should be really proud of yourself. I wish u the best of luck and many more wins in your future. - Brittney Short | fan


“You are such a good role model for female race car drivers of any age” - Taylor Crawley | fan

“I Have to say...you are a rarity that is hardly seen anymore. Your parents raised you well and you have a ton to be proud of. Very blessed to have met you. Keep doing what you’re doing. From what I’ve seen and heard from others you have a lot of talent. Plus the way you conduct and involve your fans is elite.” - Justin Harford | fan

ABOUT NOSA Who is NOSA? NOSA is composed of a wide variety of individuals. Members include not only the Drivers and Car Owners, but also Crewmembers, Fans, Sponsors and Track Promoters. They come from many parts of North Dakota, Minnesota, South Dakota and Manitoba, Canada. As a continually growing organization, we strive to keep a very close relationship with all parties involved with racing. Any and all interested individuals are encouraged to join to help promote Sprint Car Racing. More information about NOSA can be found at nosasprints.com

Mission Statement NOSA was organized in 1994 to promote Sprint Car Racing in the upper Midwest. It was established to assist in providing its members and participants, an arena for racing events which include adequate facilities, protection for spectators and participants, fair and equitable rules of competition and adequate purses. It also is a medium to provide interested fans, promoters and other parties a way in which they can participate financially and otherwise in the perpetuation of Sprint Car Racing.

River Cities Speedway Amber will race 21 of 29 races this season at River Cities Speedway, the world famous My favorite race track. Legendary Bullring, in Grand Forks ND. River Cities Speedway is a 0.3-mile (0.5 km) highbanked clay oval racetrack. Races are held every Friday night from mid-April through I’ve been to over 300 mid-September. RCS draws an average of 3,000 fans every Friday night, and 8,000 fans on tracks in the US, Australia, World of Outlaws nights. River Cities Speedway is the only track in the Midwest to feature Canada, and New Zealand both sprint cars and late models on a weekly basis. Manitobans are particularly important to racing in Grand Forks. No concrete numbers exist, & River Cities is officially my but RCS officials believe roughly 30 percent of the race fans each night at RCS cross the favorite!” U.S.-Canada border. The appeal of the Outlaws, who race 900-horsepower cars reaching speeds of 120 mph on - Johnny Gibson | announcer a small, high-banked dirt track, brings fans to RCS. But the weekly shows are quality, too. RCS is one of only a handful of tracks in the country that race sprints and late models on a World of Outlaws Sprint Car weekly basis. Each week, the crowd varies from 2,000 to 3,000. Occasionally, when there is a rare perfect summer night in Grand Forks, approximately 4,000 fans will turn out for racing.

Speed Shift TV Speed Shift TV specializes in online broadcasts of short track auto racing. Speed Shift TV will be broadcasting select races during the 2015 NOSA Racing Season. The updated 2015 schedule along with more information on Speed Shift TV, can be found at speedshifttv.com.


NOSA 2015 SCHEDULE Date

Track

City/State

April 17, 2015

River Cities Speedway

Grand Forks, ND

April 24, 2015


Grand Forks, ND

May 1, 2015


Grand Forks, ND

May 8, 2015


Grand Forks, ND

May 15, 2015


Grand Forks, ND

May 22, 2015


Grand Forks, ND

May 24, 2015

Buffalo River Race Park

Glyndon, MN

May 29, 2015


Grand Forks, ND

May 30, 2015

Devils Lake Speedway

Devils Lake, ND

June 5, 2015


Grand Forks, ND

June 12, 2015

Winchester Speedway

Grand Forks, ND

June 19, 2015


Grand Forks, ND

July 20, 2015


Devils Lake, ND

July 3, 2015


Grand Forks, ND

July 4, 2015

Greenbush Race Park

Greenbush, MN

July 10, 2015


Grand Forks, ND

July 11, 2015


Devils Lake, ND

July 17, 2015


Grand Forks, ND

July 18, 2015

Buffalo River Race Park

Glyndon, MN

July 23, 2015


Grand Forks, ND

July 24, 2015

Norman County Raceway

Ada, MN

July 31, 2015


Grand Forks, ND

August 7, 2015


Grand Forks, ND

August 14, 2015


Grand Forks, ND

August 21, 2015

Greenbush Race Park

Greenbush, MN

August 22, 2015


Grand Forks, ND

August 28, 2015


Grand Forks, ND

September 10-12, 2015 (TBD)


Grand Forks, ND

September 18, 2015


Grand Forks, ND

indicates races on the World of Outlaws Sprint Series


NOSA 2015 SCHEDULE

2

DEVILS LAKE

3

21

MINNESOTA

GRAND FORKS ADA

NORTH DAKOTA 1

CITIES:

5


GREENBUSH

1

GLYNDON

RACES:

29

APEX RACE TEAM Apex SpeedSports is a grassroots race team based out of Winkler, Manitoba, Canada. It is built on passion for local, home-grown, dirt track racing, with the dream of something even bigger. We bring value to our sponsors through success on and off the track. We build brand awareness via our extensive fan base, via visual impressions, social media, news stories, endorsements, and hospitality events. Our conduct is professional, our passion is undeniable. Amber races for Apex SpeedSports race team owned by Chris Unrau and is looking for sponsors that want to stand out as much as Amber will for the upcoming 2015 racing season. This is a tremendous opportunity for for both Amber as well as our sponsors to be apart of one of the most marketed spectator sports in North America.


SPONSORSHIP OPPORTUNITIES Amber Balcaen Racing is open to discussing all manner of opportunities. Below are listed a variety of ways Amber Balcaen Racing can promote and benefit your brand Brand Awareness

Hospitality Event at venue of your choice, with Amber Balcaen and the team

Logo decal on sprint car*

Logo on race suit*

Logo on helmet*

Logo on pit cart*

Logo on trailer*

Logo on autograph cards, t-shirts, hoodies and all other merchandise

Mention of brand in all interviews including video, radio, print and track interviews

Brand logo seen on car at race track and races broadcast online at speedshifttv.com

Brand logo seen on car on all social media posts and articles with photo of car

Brand logo seen on Amber Balcaen Racing promotional video

ABR offers a unique promotional tool to reach a specific target market in both the canada and the US.

* opportunity for graphics to reflect company branding

Social media strategy

Posts of brand logo/product on social media outlets

33,000 followers on Instagram, Twitter & Facebook

includes “Sponsor Sunday” shout outs of company and website link

Brand logo and company website link on amberbalcaenracing.com

Amber’s fans become your consumers.

Public Relations & Promotion

Hospitality Event at venue of your choice, with Amber Balcaen and the team

Appearances as a brand representative at locations

Attending events/gatherings and galas as requested by sponsor

Poster/banners of company logo in pit area and autograph signings

Respectability & Sportsmanship

ABR reflects well upon every brand, community leader & inspiration to younger girls

Opportunity to be apart of Amber’s journey at an early stage


SPONSORSHIP | THE SPRINT CAR

1 1 2

C A

2 A

3 4

B

PRIMARY SPONSORSHIP AREAS A- Top Wing Large* B- Body Panel* C- Top Wing Center D- Front Wing Center

3

ASSOCIATE SPONSORSHIP AREAS 1- Inside Top Wing 2- Top Wing Small* 3- Front Wing 4- Product Sponsors*

* includes same space on other side of car ** This is not an exact representation of Amber’s car. Exact placement/size will vary


D

SPONSORSHIP | THE TRAILER

B

A

2

1 3

PRIMARY SPONSORSHIP AREAS A- Side Panel Large* B- Front Panel Large C- Rear Panel Large

ASSOCIATE SPONSORSHIP AREAS 1- Side Panel Small* 2- Front Panel Small 3- Product Sponsors*

* includes same space on other side of trailer ** This is not an exact representation. Exact placement/size will vary


C

SPONSORSHIP | THE RACE SUIT D

2 2 A

2 2

2 B

A

1

1

C

1

C

C

PRIMARY SPONSORSHIP AREAS

2 A

B 1

1

C

C

ASSOCIATE SPONSORSHIP AREAS

** This is not an exact representation. Exact placement/size will vary


A 1

C

SPONSORSHIP | THE HELMET





SPONSORSHIP | THE PIT BOX

P





EMAIL [email protected] WEBSITE AmberBalcaenRacing.com PHONE 204.325.4139

CONTACT AMBER Contact us to discuss how this partnership can be tailored to best meet your marketing goals. We are open any and all requests you may have to add or modify what the partnership entails. Give us a call or email to discuss how we can work together to make the upcoming race season a success for Amber Balcaen as well as !SPONSOR!s. Thank you for your time, we look forward to hearing from you. Apex Speedsports Chris Unrau Email - [email protected] Phone (CDN) - 1 204 325-2929 Address - 535 George Ave. Winkler, MB, Canada R6W 3N8 Driver Amber Balcaen Email - [email protected] Phone (CDN) - 1 204 292-3278 Phone (USA) - 1 701 412-1043 Address - 1347 Loudoun Rd. Winnipeg, MB, Canada R3S 1A3 amberbalcaenracing.com Thunderstruck Sales & Marketing Jeremy Matuszewski Email - [email protected] Phone (C) - 1 204 362-3668 Address - 680 Roblin Blvd. Winkler, MB, Canada R6W 1A9


2015 NOSA RACING SERIES SPONSORSHIP PROPOSAL

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