BRAND BOOK
“WE ARE ARTISANS OF ARCTIC LUXURY LIQUEURS AND VODKAS” THE STORY OF THE FATHERS AND SONS OF GUSTAV RANIN’S FAMILY AND OF A JOURNEY TO THE CHILLY ARCTIC, WHERE MOTHER NATURE GROWS THE WORLD’S FINEST WILD BERRIES.
CONTENTS
© Lignell & Piispanen All rights reserved V 03/2014 Lignell & Piispanen Siikaranta 20, 70620 Kuopio Tel. +358 (0)17 2614 641
[email protected] www.lignellpiispanen.fi
From a royal distiller y to a family business 4 From father to son 8 Keeping our promise with each generation 10 Making of arctic luxur y 12 Arctic Mother Nature 14 Hand-picked arctic jewels 18 The treasure map and the ingredients of arctic liqueurs 24 Process 26 Gustav liqueurs 28 Gustav vodkas 34 Arctic desser t wines 40 With or without 46 Company facts 60 Contact information 68
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EST. 1852
FROM A ROYAL DISTILLERY TO A FAMILY BUSINESS In 1852, Louis-Napoleon Bonaparte enacted a new constitution in France, Britain’s Westminster palace was brand new and a young Russian named Leo Tolstoi published his first novel. For our family, 1852 is of par ticular impor tance because it is the year our great-great-great-grandfather Gustav Ranin star ted the family business by purchasing the Crown Distiller y, founded in 1783 in the city of Kuopio by King Gustav III of Sweden.
Gustav Ranin’s legacy lives on in Lignell & Piispanen’s business. Ever since the day he took on the king’s distiller y, from generation to generation, from father to son, we have learned through experience and increased our knowledge with the goal of creating the world’s finest liqueurs, vodkas and wines from Mother Nature’s arctic splendour. Welcome to our arctic legacy that is a mere 160 years young.
HARRI NYLUND, CEO 6th generation member of gustav ranin
GUSTAV III OF SWEDEN 1746 – 1792
FOUNDED THE ROYAL DISTILLERY IN KUOPIO IN 1783.
GUSTAV RANIN 1825 – 1896 Founded our family business in 1852. Purchased the king’s Royal Distillery in 1859.
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The delicious, ripe berries of the arctic forests have been extracted into delicious liqueurs for several centuries. This Scandinavian ar tisan tradition lives on in our family’s arctic liqueurs, made with extracts of pure, natural berries – and nothing else.
FROM FATHER TO SON
HARRI NYLUND, CEO GREAT GREAT GREAT GRANDSON OF GUSTAV RANIN
The passing on of traditions from father to son has long been the key to our happiness and success. Arctic weather conditions add their own lit tle challenges that necessitate a dash of innovation and humility – and perhaps a stubborn refusal to give up. Ever y generation has headed into the future with knowledge passed on by those before them. Lignell & Piispanen is already in its sixth generation, with the seventh well on its way and ready to embrace our core values: quality, craf tsmanship and a respect for ar tic nature.
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KEEPING OUR PROMISE WITH EACH GENERATION Much advancement has been made over the course of centuries, and each generation has lef t its mark and added to our knowledge. But there is one thing that has never changed: our family’s promise to make Arctic luxur y.
For us, this means a respect for the arctic wilderness, an ar tisan approach to its pure berries and a continuous ef for t to achieve bet ter and bet ter results; flavours that highlight the four distinct seasons of the nor thern hemisphere.
ARCTIC LUXURY LIQUEURS AND VODKAS
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MAKING OF ARCTIC LUXURY
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MAKING OF ARCTIC LUXURY
1. ARCTIC MOTHER NATURE Scandinavia lives and breathes at Mother Nature’s pace. The everchanging seasons bring about the dimly lit days of winter and the blankets of snow that tuck the forests into a peaceful slumber. Amidst the bone-chilling breezes, life slows down, as if waiting for warmer times. With the first rays of spring, ever y thing changes. Nature wakes up like never before to reveal ever y thing it stashed away for the winter.
Plants scut tle to grow, gaining energy from the never ending light of the midnight sun that turns even the tiniest of berries, tucked away in the marshes, into succulent delicacies. Demanding as she may be, arctic Mother Nature is also pristine and ver y generous to her friends. Which is why Lignell & Piispanen’s products could never come from anywhere else.
MAKING OF ARCTIC LUXURY
MIDSUMMER SUN
3 AM
15 PM
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MAKING OF ARCTIC LUXURY
2. HAND-PICKED ARCTIC JEWELS Berries that have grown in the peaceful wilderness of Scandinavia are true jewels of the arctic, luxur y products handmade by nature. Their value lies in their aroma. Having grown in lush forests, next to thousands of pristine lakes, the berries taste of nature’s own sugars, the midnight sun and refreshing drops of rain. Each natural berr y is an experience that cannot be matched by any thing manmade. For Lignell & Piispanen, the use of arctic berries is both a steadfast principle and a precious privilege. Handpicked from nearby forests, they remind us of an ecological, ethical way of thinking and fur ther centuries old traditions while bringing a source of income and wellbeing to the inhabitants of surrounding areas.
CLOUDBERRY [ Rubus chamaemorus ] Golden yellow, fruity, aromatic, rich, moderately acidic. Grows near Arctic Circle in Scandinavia and Russia.
ARCTIC BRAMBLE [ Rubus arcticus ] Ruby red, aromatic, developed, blossoming, rich, fairly sweet, moderately acidic. One of the world’s rares berries grows in Nor thern Finland.
ARCTIC CRANBERRY [ Vaccinium oxycoccos, Vaccinium microcarpum ] Red, aromatic, berr y, somewhat dr y, light, ver y acidic. Grows near Arctic Circle in Scandinavia and Russia.
BLUEBERRY [ Vaccinium myr tillus ] Blue, sof t, sweet, warm, light berr y flavour, slightly acidic. Grows near Arctic Circle in Scandinavia.
MAKING OF ARCTIC LUXURY
3. TREASURE MAP FACTORY HAND-PICKING AREA
KUOPIO
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4. INGREDIENTS
MAKING OF ARCTIC LUXURY
5. PROCESS
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ARCTIC LUXURY LIQUEURS
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ARCTIC LUXURY LIQUEURS
CLOUDBERRY [ Rubus chamaemorus ] Golden yellow, fruity, aromatic, rich, moderately acidic. Grows near Arctic Circle in Scandinavia and Russia.
RASPBERRY [ Rubus idaeuss ] Red, sweet, aromatic, slightly acidic. Red or European raspberr y grows in Nor thern Europe.
GUSTAV CLOUDBERRY LIQUEUR
GUSTAV RASPBERRY LIQUEUR
The secret of this unique liqueur is the arctic cloudberr y, which grows wild near the arctic circle. During the shor t nor thern summer, the midnight sun gives the cloudberr y a uniquely clear flavour. A rich, amber-coloured liqueur with a strong aroma is created, in which you can sense the aromas of wetland flowers, honey and apricots. Best on its own, but also good in various cocktails.
Wild raspberries grow in the immeasurable green forests of Finland. We pick the berries and extract the aromas using methods dating back hundreds of years. In this way we create a sof tly romantic and floral-scented liqueur with hints of rose - and raspberr y, of course. Goes well with espresso and dark chocolate; also excellent on its own or in cocktails.
Gustav Cloudberr y Liqueur 21% alc.vol. | Sugar: 250 g/l | Colour: golden yellow | Nose: fresh, cloudberr y | Taste: medium bodied, smooth | Bot tles/case: 6 | Bot tle: 500 ml/ glass
Gustav Raspberr y Liqueur 21% alc.vol. | Sugar: 250 g/l Colour: red | Nose: clear raspberr y | Taste: medium-bodied, lightly acidic | Bot tles/ case: 6 | Bot tle: 500 ml/ glass
ARCTIC BRAMBLE [ Rubus arcticus ] Ruby red, aromatic, developed, blossoming, rich, fairly sweet, moderately acidic. One of the world’s rares berries grows in Nor thern Finland.
ARCTIC CRANBERRY [ Vaccinium oxycoccos, Vaccinium microcarpum ] Red, aromatic, berr y, somewhat dr y, light, ver y acidic. Grows near Arctic Circle in Scandinavia and Russia.
GUSTAV ARCTIC BRAMBLE LIQUEUR
GUSTAV ARCTIC CRANBERRY LIQUEUR
The liqueur’s most impor tant raw material, the Arctic bramble, grows only in Nor thern Finland. Following tradition, we extract the essence of the berries to create a flavour which can be compared to fruity chocolate. Arctic Bramble liqueur is good as an apéritif. Also tr y it with sof t-ripened cheeses and as a sauce over desser ts.
Due to their qualities, wild arctic cranberries make for an excellent raw material for liqueur. We extract the berr y’s natural sweet and slightly tar t flavours using the same methods as our predecessors in the 19th centur y. This liqueur has a strong personality containing aromas of apple blossom and red berries. Delicious on its own, chilled and to accompany liquorice and white chocolate, for example.
Gustav Arctic Bramble Liqueur 21% alc.vol. | Sugar: 310 g/| Colour: dark pink | Nose: aromatic, rich in arctic bramble aromas | Taste: Quite sweet, aromatic, round, full bodied, warm| Bot tles/case: 6 | Bot tle: 500 ml/ glass
LINGONBERRY [ Vaccinium vitis-idaea ] Deep red, aromatic berr y, quite dr y, tar t and acidic flavor.
GUSTAV lingonberry LIQUEUR We extract delicious, aromatic flavors of wild arctic lingonberries to produce a premium liqueur with a premium taste. Gustav Lingonberr y Liqueur has a sweet, tar t flavor with a distinct character of cranberries and hints of cherr y. Delicious with cheeses and desser ts, but also as an aperitif. Gustav Lingonberr y Liqueur 21% alc.vol. | Sugar: 288 g/l Colour: red | Nose: berr y fragrance with a distinct character of berries, hints of cherr y and vanilla | Taste: sweet, tar t flavor, hints of cherr y. Bot tles/case: 6 | Bot tle: 500 ml/ glass
Gustav Cranberr y Liqueur 21%alc.vol. | Sugar: 290 g/l | Colour: bright red | Nose: fresh, cranberr y | Taste: medium bodied, acidic berries | Bot tles/ case: 6 | Bot tle: 500 ml/ glass
BLUEBERRY [ Vaccinium myr tillus ] Blue, sof t, sweet, warm, light berr y flavour, slightly acidic. Grows near Arctic Circle in Scandinavia.
GUSTAV BLUEBERRY-RASPBERRY LIQUEUR The brief but intense summer gives the nor thern Arctic blueberr y a deep aroma all of its own. We extract the aromas of the wild berries for your enjoyment just as Mother Nature intended. The result is a lingering blueberr y flavour even containing hints of salty liquorice. Delicious straight from the bot tle with marmalades or with sof t-scoop ice cream. Tr y it warm as a hot toddy with honey and lemon. Gustav Blueberr y-Raspberr y Liqueur 21% alc.vol. | Sugar: 290 g/l | Colour: dark red | Nose: berries, warm | Taste: full-bodied, well-balanced, smooth | Bot tles/case: 6 | Bot tle: 500 ml/ glass
ARCTIC LUXURY VODKAS
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GUSTAV VODK A Meet our great great great grandfather. Gustav Ranin founded our family-owned company in 1852. He distilled such fine, topquality vodka that it sold out in no time at all. So why change the recipe? To this day we manufacture this sof t and aromatic vodka with a delicate hint of grain using the same professional skills. Great as schnapps, even ice-cold, and in cocktails. GUSTAV VODK A 40% alc.vol. | Sugar: 2 g/l | Colour:
clear | Nose: delicate grain | Taste: dr y, sof t | Bottles/case: 6 | Bot tle: 700 ml/ glass
GUSTAV BLUEBERRY VODK A Our skills in the distillation of quality vodka can be traced back to the 19th centur y. Our predecessor Gustav Ranin set about making vodka with the conscientiousness of an ar tisan. This vodka is made by refining that ver y same ar tisan skill, and its strong aromatic range is impressive both as schnapps and a digestif. The taste is enriched by a nuance of genuine arctic blueberr y, which we extract to flavour our vodka in a way that would make Mother Nature proud. GUSTAV BLUEBERRY VODK A 40% alc.vol. | Sugar:15 g/l
| Colour: clear | Nose: aromatic | Taste: sof t, blueberr y | Bot tles/case: 6 | Bot tle: 700 ml/ glass
ARCTIC LUXURY VODKAS
ARCTIC LUXURY DESSERT WINES
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ARCTIC LUXURY DESSERT WINES CLOUDBERRY [ Rubus chamaemorus ] Golden yellow, fruity, aromatic, rich, moderately acidic. Grows near Arctic Circle in Scandinavia and Russia. Hand-picked in the arctic wilderness.
ARCTIC BRAMBLE [ Rubus arcticus ] Ruby red, aromatic, developed, blossoming, rich, fairly sweet, moderately acidic. One of the world’s rares berries grows in Nor thern Finland. Hand-picked in the arctic wilderness.
LAKK A CLOUDBERRY FORTIFIED WINE
MESI FORTIFIED WINE
The cloudberr y, which grows wild and free, gains its aroma from the clean swamps of Finland where the sun caresses the berries with its long rays almost all day long. We manufacture this for tified wine, scented with honey and cloudberr y jam, upholding ar tisan traditions over 160 years old. Lakka is suitable for cocktails and is good with sof t cheeses.
The for tified berr y wine is a concentrated form of Finnish skills with berries and alcohol right down to the last drop. The Arctic bramble, which only grows in the far nor th, can b e tasted in this sof t wine, packed with berries. This bright pink for tified wine is excellent lightly chilled with cheeses and desser ts. Also good for giving various cocktails a boost.
Lakka Cloudberr y 15 % alc.vol. | Sugar: 200 g/l | Colour: golden yellow | Nose: cloudberr y | Taste: full-bodied, sweet | Bot tles/case: 6 | Bot tle: 750 ml/ glass
Mesi For tified Wine 15% alc.vol. | Sugar: 140 g/ l Colour: red Nose: berries, delicately spiced | Taste: warm, sweet | Bottles/case: 6 | Bot tle: 750 ml/ glass
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ARCTIC LUXURY TASTE
WITH OR WITHOUT Whether you prefer aromatic liqueurs, smooth vodkas or fine wines, you can enjoy any Gustav product in beautiful cocktails – or simply as is. In cocktails, the pure, natural flavours of Gustav products are best paired with other high-quality ingredients to form a refined, pleasing combination.
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Make a drink, raise a toast, throw a par ty, catch up with an old friend, indulge in fine dining or dance the night away. Whatever your fancy, let Arctic Luxur y sweep you of f your feet. Each Gustav product contains a secret ingredient that brings a feeling of joy and warmth to the person holding the glass. The secret is Arctic Luxur y.
ARCTIC CRUSTA 2 CL GUSTAV ARCTIC BRAMBLE LIQUEUR 2 CL COGNAC 2 CL LEMON JUICE 1 CL SUGAR SYRUP FRESH BOYSENBERRIES ANGOSTURA BITTERS GLASS: DOUBLE OLD FASHIONED GARNISH: SUGAR RIM, LARGE ORANGE PEEL, BRAMBLES AND RASPBERRIES MEASURE THE INGREDIENTS INTO A SHAKER. CRUSH THE BOYSENBERRIES. SHAKE. STRAIN THE DRINK OVER CRUSHED ICE. GARNISH.
FOREST JULEP 4 CL GUSTAV ARCTIC BRAMBLE LIQUEUR 1 CL GOMME SYRUP BRANCH OF FRESH MINT DASH ANGOSTURA BITTERS MUDDLE MINT LEAVES, GOMME SYRUP, AND ANGOSTURA BITTER IN A GLASS. FILL THE GLASS WITH SHAVED OR CRUSHED ICE. TOP WITH MORE ICE AND GARNISH WITH A MINT SPRIG.
BUBBLY LAPLAND 2 CL L&P MESI DESSERT WINE 1 CL GUSTAV ARCTIC BLUEBERRY VODK A FEE BROTHERS PEACH BITTERS SPARKLING WINE OR CHAMPAGNE GLASS: CHAMPAGNE GLASS GARNISH: CLOUDBERRIES, LEMON, LIME, ORANGE MEASURE THE INGREDIENTS INTO A GLASS AND GARNISH.
GUSTAV MARTINI 2 CL GUSTAV ARCTIC VODK A 1 CL GUSTAV ARCTIC BLUEBERRY VODK A 1 CL GUSTAV ARCTIC BRAMBLE LIQUEUR DASH OF ORANGE BITTERS GLASS: MARTINI GARNISH: BLUEBERRIES, LEMON ZEST MEASURE THE INGREDIENTS INTO A MIXING GLASS, ADD THE ICE. MIX. STRAIN INTO A CHILLED GLASS. GARNISH.
COMPANY FACTS
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BRAND CORE CRAFTSMANSHIP
BRAND´S TARGET AUDIENCE FAMILY AND TRADITIONS
ARCTIC LUXURY SINCE 1852
UNIQUE FLAVOUR AND DESIGN
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NATURAL, ARCTIC BERRIES
CONSUMERS IN LARGE METROPOLITAN CITIES
ENVIRONMENTALLY AWARE CONSUMERS
25 TO 39 YEAR OLDS
CONSUMERS INTERESTED IN CULTURE, FA SHION AND DESIGN
CONSUMERS WHO APPRECIATE PREMIUM QUALITY
COMPANY
MILLION LITERS / YEAR
5
25 employees
CAPACITY 4
New production facilities were opened in 2013. The new site increases our capacity to 5 million litres.
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2
1
2012
2013
SIGNIFICANT CUSTOMERS DOMESTIC IN FINLAND, OUR RETAIL PARTNER IS THE GOVERNMENT-OWNED ALCOHOL MONOPOLY ALKO OY, WHICH HAS EXCLUSIVE RIGHTS TO THE CONSUMER SALE OF ALCOHOLIC BEVERAGES CONTAINING OVER 4.7 PERCENT ALCOHOL BY VOLUME. IN 2010, ALKO’S REVENUE TOTALLED € 1,174.8 MILLION.
TURNOVER 8,0 M€
ALKO’S SELECTION ENCOMPASSES 45 OF OUR PRODUCTS, AND WE ARE ONE OF THE LARGEST IMPORTER OF COGNAC IN FINLAND AND THE MARKET LEADER IN THE FLAVOURED VODK A SEGMENT.
EXPORT 30%
DUTY-FREE & EXPORT THE BALTIC SEA IS THE WORLD’S 8TH LARGEST DUTY FREE MARKET. WE ARE THE LEADING PRODUCER OF BERRY LIQUEURS IN THIS MARKET AREA. OUR LARGEST CLIENTS ARE THE CRUISE LINERS TALLINK-SILJA AND VIKING LINE, NOT FORGETTING FINLAND’S LARGEST AIRLINE FINNAIR. IN FACT, IN AUTUMN 2011, LIGNELL & PIISPANEN RANKED SEVENTH OUT OF ALL OF FINNAIR’S DUTY FREE BRANDS. OUR PRODUCTS ARE ALSO AVAILABLE FOR PURCHASE AT HELSINKI INTERNATIONAL AIRPORT.
DOMESTIC 70%
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WE EXPORT OUR PRODUCTS TO SWEDEN, NORWAY, ESTONIA, Lithuania, UK, GERMANY, AUSTRIA, SWITZERLAND AND China, Hong Kong A S WELL AS TO THE DUTY FREE SHOPS ALONG THE FINNISH AND RUSSIAN BORDER WHERE WE ARE THE MARKET LEADER IN THE BERRY LIQUEURS SEGMENT.
CONTACTS HEAD OFFICE Lignell & Piispanen Siikaranta 20 70620 Kuopio, Finland tel. +358 (0)17 2614 641
[email protected] MANAGING DIRECTOR Mr Harri Nylund tel. +358 (0)44 585 2561
[email protected] EXPORTS AND DUTY-FREE: Mr Ant ti Hynninen Expor t Manager tel. +358 (0)400 772 031 ant
[email protected]
WWW.LIGNELLPIISPANEN.FI
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PRODUCTION Siikaranta 20 70620 Kuopio, Finland PRESS INQUIRES/SALES A SSISTANT: Mrs Dorothea Väisänen tel. +358 (0)44 722 9662
[email protected]
DISTRIBUTORS WANTED WOULD YOU LIKE TO BECOME A DISTRIBUTOR? PLEASE CONTACT US
[email protected]
WWW.LIGNELLPIISPANEN.FI
