FITBIT PRODUCT LAUNCH EVENT

Fitbit Product Launch Event Bill Zerella, Chief Financial Officer Brad Samson, Vice President of Investor Relations Melanie Chase, Director of Product Marketing

August 29, 2016 © 2016 Fitbit Inc. All rights reserved. © 2016 Fitbit Inc. All rights reserved.

Forward-Looking Statements Disclaimer This presentation may contain forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Words such as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” and similar expressions are intended to identify forward-looking statements. Forward-looking statements contained in this presentation include statements about regarding the future retail availability of Fitbit Charge 2TM and Fitbit Flex 2TM, as well as Fitbit and third party accessories, the availability of certain product features and new product demand. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under the heading “Risk Factors” in our most recent report on Form 10-Q filed with the Securities and Exchange Commission. All forward-looking statements are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events.

©2016 Fitbit Inc. All rights reserved.

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Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration, and guidance to reach their goals. ©2016 Fitbit Inc. All rights reserved.

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The Global Health Challenge

#1

1 in 11

1 in 3

global cause of death is cardiovascular disease

people around the world have diabetes

adults worldwide are overweight


Sources: World Health Organization and CDC, 2015

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Health Goals

Be More Active


Exercise More

Eat Smarter

Sleep Better

Manage Weight

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#1

48.7

64

wearable brand globally

million devices sold

countries

1


54,000 2

stores

2

Source: 1 IDC Worldwide Wearable Device Tracker, May 2016. 2 As of Q2 2016

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Empowering Every Fitness Level PERFORMANCE FITNESS

Surge

Achieve peak performance and take training to a new level Charge 2

ACTIVE FITNESS

Blaze

NEW!

Make the most of workouts and track your active lifestyle

Flex 2

EVERYDAY FITNESS

NEW!

Alta

One

Zip

Use everyday activities to improve your overall health


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NEW CLASSICWHAT’S FEATURES

Legacy of Charge HR FEATURE OVERVIEW • • •

WHAT’S NEW

Groundbreaking product within the category #1 Selling Fitness Tracker & Wearable in U.S.* First to introduce continuous & automatic heart rate tracking to your wrist

OUR MOST POPULAR TRACKER ©2016 Fitbit Inc. All rights reserved.

Source: The NPD Group, Retail Tracking Service, Apr– Jun 2016, Digital Fitness Devices, Smart Watches, Units

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MAKE EVERY BEAT COUNT Our most popular fitness wristband reimagined, with new heart rate innovations, more personal style, and smarter technology. ©2016 Fitbit Inc. All rights reserved.

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NEW CLASSICWHAT’S FEATURES • PurePulse® heart rate • Tracks all-day activity • SmartTrack™ auto exercise recognition • Auto sleep tracking • Long-battery life up to 5 days* • Syncs wirelessly • Water resistant

WHAT’S NEW • • • • • • • •

Multi-sport tracking Connected GPS, Interval Workouts Cardio Fitness Level using VO2Max Guided breathing sessions Call, text, & calendar alerts Reminders to Move New sleek design with larger display Interchangeable bands

FEATURE OVERVIEW ©2016 Fitbit Inc. All rights reserved.

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Enhanced Exercise Experience Multi-Sport Tracking


Connected GPS

Interval Workout Mode

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Know Your Heart with PurePulse® CONTINUOUS, WRIST-BASED HEART RATE – WITHOUT AN UNCOMFORTABLE CHEST STRAP

REACH WEIGHT GOALS

OPTIMIZE TRACK HEALTH WORKOUTS & FITNESS


MANAGE STRESS

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Cardio Fitness Level Get snapshot of your fitness level •

Calculates a personalized Cardio Fitness Score (estimated VO2 max) powered by PurePulse

•

Gives you a fitness level rating based on your age range and gender

•

Learn how you can improve over time


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Cardio Fitness Level Get snapshot of your fitness level •

Calculates a personalized Cardio Fitness Score (estimated VO2 max) powered by PurePulse

•

Gives you a fitness level rating based on your age range and gender

•

Learn how you can improve over time


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Guided Breathing Sessions Find Moments of Calm • Personalized guided sessions based on your real-time heart rate • Displays visual cues to help you align each inhale and exhale with the guide

• Helps you find moments of calm, improve focus and build healthier habits


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Smarter & More Motivating NEW TO FITBIT

Reminders to Move Reminds you to move and congratulates you when you do

SmartTrack™ Auto Exercise Recognition • Automatically record walking, running, biking, elliptical, & more

• Customize to fit your personal fitness goals


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Smart Notifications

Stay connected to incoming calls, texts & calendar notifications right on your wrist


Global Summit  Product Marketing

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New Design & Display

Need to add lifestyle images that hero new design Add Los York End Card Animation

• Sleek design • Larger display • More interactive

• Interchangeable bands


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Personalize with Multiple Clock Faces

Customize your clock face to match your personal style, no matter what you’re doing



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EVERYDAY & ACTIVE

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Core & Category Growth Opportunity

• Demand: Upgrading the #1 selling activity tracker in the US* • Essential Features: combines heart rate, fitness, all day, & smart features at $149.95 • For everyone: Core product targeting our active consumer but appeals to everyone *Source: The NPD Group, Retail Tracking Service, Apr– Jun 2016, 23 Digital Fitness Devices, Smart Watches, Units

Charge 2

$149.95

In-Box

Make Every Beat Count.

4 colors, 2 sizes

Global Availability: Fall 2016 Accessory Bands, Luxe & Special Edition:

Classic Accessory Bands

Luxe Leather Bands

$29.95

$69.95

1

1

Winter 2016

Special Edition ©2016 Fitbit Inc. All rights reserved.

$179.95 1

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Tracker sold separately

Fitbit Flex •

Breakthrough product in wrist-based wearables category

•

Designed with style and versatility in mind

•

#1 selling fitness tracker in the U.S. 2013-2014*

Source: The NPD Group, Retail Tracking Service, Apr 2013 – Dec 2014, Digital Fitness Devices, Smart Watches, Units ©2016 Fitbit Inc. All rights reserved.

Source: The NPD Group, Retail Tracking Service, Apr 2013 – Dec 2014, Digital Fitness Devices, Smart Watches, Units

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FIT FOR EVERY YOU Our iconic fitness wristband reimagined with a slimmer, swimproof design, increased versatility for wear day to night, and new exercise and smart features that blend fun and fitness.


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CLASSIC FEATURES

WHAT’S NEW

• Tracks all-day activity

• Slimmer design, built for versatility

• Automatically tracks sleep

• New accessory partners

• Silent vibrating alarm

• Swim-proof, swim tracking

• Syncs wirelessly • Up to 5 days battery life

• SmartTrack auto exercise recognition

• Reminders to Move • Call & text notifications

FEATURE OVERVIEW ©2016 Fitbit Inc. All rights reserved.

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What’s New 1 30% smaller than Flex

Designed for versatility

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Swim-Proof

3

Enhanced Fitness & Smart Features

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Flex 2 Industrial Design

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Classic Collection

•

WATER IMAGE ALL TPU


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Luxe Collection Accessories •

LAYDOWN OF JUST ACCESSORIES ON BOXES


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Swim-Proof • Water resistant up to 50 meters

• Tracks swimming & counts laps • Life-Proof to go anywhere



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SmartTrack™ • Automatically record walking, running, biking, elliptical, swimming & more • Credit toward personalized weekly exercise goals



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Reminders to Move • Friendly motivation to move more • Mini hourly goals of 250+ steps • Customize to fit your schedule


Half circle screen


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Stay Connected Smart Notifications with light & vibration patterns


Call

Text


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Core & Category Growth Opportunity

• Entry Level Price Point: $99.95 • For Everyone: Easy and Simple • Intended to bring new users into the category: versatile design can look like jewelry, not technology

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Flex 2

$99.95

Fit for Every You.

In-Box 4 colors, 2 sizes

$29.95

Global Availability:

Classic 3 Packs

Fall 2016

1

2 styles, 2 sizes Pink Pack

Sport Pack

Bangle

1

Silver, Gold, Rose Gold; 2 sizes $89.95 / $99.95 ©2016 Fitbit Inc. All rights reserved.

Pendant

1

Silver, Gold $79.95 / $99.95 1

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Tracker sold separately

New Features and Stylish Designs Debut for Blaze and Alta © 2016 Fitbit Inc. All rights reserved.

Introducing Fitbit Adventures


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New Features for Fitbit Blaze

Circuit Clock Face


Nautical Clock Face

Reminders to Move

Expanded Notifications

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Gold laydown image


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Q&A

• Bill Zerella, Chief Financial Officer • Brad Samson, Vice President of Investor Relations • Melanie Chase, Director of Product Marketing ©2016 Fitbit Inc. All rights reserved.

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THANK YOU ©2016 Fitbit Inc. All rights reserved.

FITBIT PRODUCT LAUNCH EVENT

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