Download This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promot...
Download This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and
Download This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and
Download Advertising dan Sales Promotion merupakan strategi pemasaran yang tepat dalam media sosial untuk menyebarkan informasi tentang suatu merek. Penelitian ini dilakukan untuk mengetahui pengaruh Advertising dan Sales Promotion melalui medi
Download Advertising dan Sales Promotion merupakan strategi pemasaran yang tepat dalam media sosial untuk menyebarkan informasi tentang suatu merek. Penelitian ini dilakukan untuk mengetahui pengaruh Advertising dan Sales Promotion melalui medi
Download Guidelines relating to Advertising and Promotion of Medicines ... media including professional media such as publishers and editors of medical journals ... means the Pharmaceutical Regulatory Authority (PRA), established under section fo
Download Sales promotions are a marketing tool for manufacturers as well as for retailers. Manufacturers use them to increase sales to retailers (trade promotions) and consumers (consumer promotions). Our focus will be on retailer promotions, which a
Download Sales promotions are a marketing tool for manufacturers as well as for retailers. Manufacturers use them to increase sales to retailers (trade promotions) and consumers (consumer promotions). Our focus will be on retailer promotions, which a
Download Sales promotions are a marketing tool for manufacturers as well as for retailers. Manufacturers use them to increase sales to retailers (trade promotions) and consumers (consumer promotions). Our focus will be on retailer promotions, which a
Download ANALISIS PENGARUH ADVERTISING, SALES PROMOTION, PUBLIC. RELATION, PERSONAL SELLING, DAN DIRECT MARKETING. TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR. HONDA MATIK DI SURAKARTA. KARYA ILMIAH. Disusun dan Diajukan untuk Memenuhi Tugas dan
Download mencapai target penjualan yang telah ditetapkan dari pusat. Sementara kegiatan promosi dalam bentuk advertising dan sales promotion untuk mencapai target penjualan terus dimaksimalkan. Dengan demikian yang menjadi masalah adalah bagaim
Download mencapai target penjualan yang telah ditetapkan dari pusat. Sementara kegiatan promosi dalam bentuk advertising dan sales promotion untuk mencapai target penjualan terus dimaksimalkan. Dengan demikian yang menjadi masalah adalah bagaim
Download Noerchoidah (2008) Meneliti tentang Analisis Pengaruh Bauran Promosi Terhadap. Volume Penjualan Rokok Filter Universal Pada PT Bokormas– Mojokerto, hasil penelitian menyimpulkan bahwa variabel bauran promosi yang terdiri atas: advertisi
Download PERANAN ADVERTISING, SALES PROMOTION DAN PERSONAL SELLING. DALAM USAHA MENINGKATKAN VOLUME PENJUALAN. PADA PT. SARANA WARNA MEGAH DI SURABAYA. No. BUKU. T f ,VYl f'?- -I. KePI KE. \ Uct-\-u). FAKULTAS EKONOMI. UNIVERSITAS KATOLIK W
Download Hasil penelitian ini menunjukkan bahwa advertising, sales promotion, dan direct marketing berpengaruh secara signifikan 43,5% terhadap brand awareness, sementara 56,5% ditentukan oleh faktor lain yang tidak diteliti. Berdasarkan hasil
Download Noerchoidah (2008) Meneliti tentang Analisis Pengaruh Bauran Promosi Terhadap. Volume Penjualan Rokok Filter Universal Pada PT Bokormas– Mojokerto, hasil penelitian menyimpulkan bahwa variabel bauran promosi yang terdiri atas: advertisi
Download PERANAN ADVERTISING, SALES PROMOTION DAN PERSONAL SELLING. DALAM USAHA MENINGKATKAN VOLUME PENJUALAN. PADA PT. SARANA WARNA MEGAH DI SURABAYA. No. BUKU. T f ,VYl f'?- -I. KePI KE. \ Uct-\-u). FAKULTAS EKONOMI. UNIVERSITAS KATOLIK W
Download ANALISIS PENGARUH ADVERTISING, SALES PROMOTION, PUBLIC. RELATION, PERSONAL SELLING, DAN DIRECT MARKETING. TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR. HONDA MATIK DI SURAKARTA. KARYA ILMIAH. Disusun dan Diajukan untuk Memenuhi Tugas dan
Download mencapai target penjualan yang telah ditetapkan dari pusat. Sementara kegiatan promosi dalam bentuk advertising dan sales promotion untuk mencapai target penjualan terus dimaksimalkan. Dengan demikian yang menjadi masalah adalah bagaim
Download Noerchoidah (2008) Meneliti tentang Analisis Pengaruh Bauran Promosi Terhadap. Volume Penjualan Rokok Filter Universal Pada PT Bokormas– Mojokerto, hasil penelitian menyimpulkan bahwa variabel bauran promosi yang terdiri atas: advertisi
Download Noerchoidah (2008) Meneliti tentang Analisis Pengaruh Bauran Promosi Terhadap. Volume Penjualan Rokok Filter Universal Pada PT Bokormas– Mojokerto, hasil penelitian menyimpulkan bahwa variabel bauran promosi yang terdiri atas: advertisi
Download Indonesia Wacoal Surabaya ,and also to find out which one has the dominant influence between sales promotion ... result of the research it can be concluded that the simultaneous test of the sales promotion and advertising has ... peranan
Download Hasil penelitian ini menunjukkan bahwa advertising, sales promotion, dan direct marketing berpengaruh secara signifikan 43,5% terhadap brand awareness, sementara 56,5% ditentukan oleh faktor lain yang tidak diteliti. Berdasarkan hasil
Download PERANAN ADVERTISING, SALES PROMOTION DAN PERSONAL SELLING. DALAM USAHA MENINGKATKAN VOLUME PENJUALAN. PADA PT. SARANA WARNA MEGAH DI SURABAYA. No. BUKU. T f ,VYl f'?- -I. KePI KE. \ Uct-\-u). FAKULTAS EKONOMI. UNIVERSITAS KATOLIK W
Download Noerchoidah (2008) Meneliti tentang Analisis Pengaruh Bauran Promosi Terhadap. Volume Penjualan Rokok Filter Universal Pada PT Bokormas– Mojokerto, hasil penelitian menyimpulkan bahwa variabel bauran promosi yang terdiri atas: advertisi
MKT 220 ADVERTISING & SALES PROMOTION COURSE DESCRIPTION: Prerequisites: ENG 090 and RED 090 or DRE 098; or satisfactory score on placement test Corequisites: None This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application. Course Hours per Week: Class, 3. Semester Hours Credit, 3. LEARNING OUTCOMES: Upon completing requirements for this course, the student will be able to: A. B. C. D.
Explain use of advertising and sales promotion as a marketing tool. Describe advertising and sales promotional appeals. Explain appropriate selection of media. Discuss means of testing effectiveness of advertising and sales promotion.
OUTLINE OF INSTRUCTION: I. An Introduction to Integrated Marketing Communications A. The History & Growth of Integrated Marketing Communications B. Elements & Explanation of the Promotional Mix for Integrated Marketing Communications C. The Integrated Marketing Communication Planning Process II. Integrated Marketing Communication in the Marketing Process A. Marketing Strategy & Analysis B. The Target Marketing Process & Positioning C. Developing the Marketing Planning Program & Advertising & Promotion D. Establishing Objectives and Budgeting for the Promotional Program III. Understanding Consumer Behavior A. Consumer Behavior Defined B. The Consumer Decision-Making Process & Factors that Affect the Process IV. The Communication Process A. The Basis of Communication B. The Elements of the Communication Model MKT 120 June 2017
C. Selecting the Appropriate Source, Message & Channel V. Evaluation & Testing of Different Media & Sales Promotion Strategies A. Print Advertising B. Television Advertising C. Radio Advertising D. Digital & Social Media Advertising E. Consumer-Oriented Sales Promotion Techniques F. Trade-Oriented Sales Promotion Techniques REQUIRED TEXTBOOK AND MATERIAL: The textbook and other instructional material will be determined by the instructor to ensure that current, relevant concepts and theories are present. STATEMENT FOR STUDENTS WITH DISABILITIES: Students who require academic accommodations due to any physical, psychological, or learning disability are encouraged to request assistance from a disability services counselor within the first two weeks of class. Likewise, students who potentially require emergency medical attention due to any chronic health condition are encouraged to disclose this information to a disability services counselor within the first two weeks of class. Counselors can be contacted by calling 919-536-7208 or by visiting the Student Development Office in the Phail Wynn Jr. Student Services Center, room 10-209.
