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Tuesday, April 25, 2017
GOOGLE INTO PROGRAMMATIC TV AD SALES PARTNERS WITH WIDEORBIT, CLYPD
“Manage TV and digital video campaigns in a single platform with DoubleClick Bid Manager” is the sales pitch from Google as the digital ad giant adds linear TV to its programmatic sales platform. The announcement posted by Rany Ng, Director, Product Management, says Google is integrating with WideOrbit for inventory from local TV stations and with clypd for national broadcast and cable network inventory. In addition, for the first time the company is making addressable TV inventory available through the programmatic platform from Google Fiber. “With their inventory now available through DoubleClick Bid Manager, television networks and station owners get access to new types of buyers, such as advanced TV buying groups in agencies, digital-first advertisers, and even global advertisers,” said Ng. “Many of these buyers already use DoubleClick, but until now, have had limited access to U.S. TV audiences.” Ad Age noted that Google made a previous attempt to sell linear TV inventory with Google TV Ads, but abandoned the effort in 2012 after it failed to take off. Google is expected to face some industry resistance, since it has been aggressively going after TV budgets for advertising on YouTube. Still, we think Google could be a “frenemy” for stations and networks if there is money to be made on its programmatic platform—and if it is successful in competing with multiple companies already into the market. Programmatic sales are a tiny, but growing part of total TV ad revenues. eMarketer predicts that it will account for $4.4 billion, or about 6% of all TV ad revenues, in 2018. MOM’S BIG DAY TO HIT RECORD SPENDING Consumers say they will spend more than ever on Mother’s Day this year as they shower moms with everything from jewelry to special outings at favorite restaurants, according to the National Retail Federation’s (NRF) annual survey conducted by Prosper Insights & Analytics. Mother’s Day shoppers are expected to spend an average of $186.39 for the holiday, up from last year’s $172.22. With 85% of consumers surveyed celebrating the holiday, total spending is expected to reach $23.6 billion. That’s the highest number in the survey’s 14-year history, topping last year’s previous record of $21.4 billion. The overall increase is expected to be driven largely by spending on jewelry, which is up 19%, and personal services, up 15%. Jewelry sales are expected to total $5 billion; with $4.2 billion on special outings such as dinner or brunch; $2.6 billion on flowers; andPAGE $2.51billion on gift cards. www.CableSpots.tv
ADVERTISER NEWS
A tale of two toymakers: Mattel first quarter sales were down 23% in North America, with retailers apparently holding back on placing new orders as they cleared inventory left over from the holiday season. One small bright spot came from improved direct sales to consumers for the Barbie, Fisher-Price and Hot Wheels lines……But better news at Hasbro: U.S. revenue was up 2% as strength on gaming and emerging brands offset a decline in what the company calls franchise and partner brands. The CEO saw “strong consumer takeaway at retail, both compared to a robust first quarter last year and with a shift of Easter into this year’s second quarter”……99 Cents Only stores has a strong 6.4% comp stores sales gain in its fourth fiscal quarter with average ticket up 4.4% and customer traffic up 1.9%. For the full fiscal year comps were up 2.1%. The company lost $118.2 million for the fiscal year, but the amount was less than half the loss in the prior fiscal year, which had been negative $248 million……The Fresh Market is closing five stores to “allow the company to focus on the success, service and growth of its existing portfolio of stores.” None of the closings will be in markets where there will be no remaining Fresh Markets locations, and the chain is opening a few stores in other markets…… There are a lot of burger chains to choose from, but Five Guys Burgers and Fries emerged on top on the 2017 Harris Poll EquiTrend study, beating out West Coast regional favorite In-N-Out Burger. Other chains above the industry average were Shake Shack, Wendy’s, Culver’s, Whataburger, McDonald’s, Sonic, Smashburger and Steak ‘n Shake, but Burger King, Carl’s Jr., Checkers/ Rally’s, DQ Grill & Chill, Hardee’s, Jack in the Box and White Castle all fell below the category average. Among chicken restaurant brands, Chick-fil-A was on top, with Zaxby’s, El Pollo Loco and Popeyes Louisiana Kitchen all ahead of the category average and Bojangles’, Boston Market, Church’s Chicken and KFC below the category average……Automotive News reports Buick dealers will receive the first vehicles from the upscale Avenir (the name comes from French for “future”) sub-brand in September starting with the redesigned 2018 Enclave crossover, and then spreading throughout the Buick lineup based on size and price. General Motors is hoping the more expensive extra features of the sub-brand will replicate the success of the Denali sub-brand it has seen grow business for the GMC division. 29% of GMC sales last month were Denalis, and those average transaction prices were higher than Audi and Lexus.
CABLENET CHATTER
DEALERS WARNED: NO ABOVE STICKER SALES
Fox News personality Sean Hannity is facing Apparently there’s a sales trainer in the automotive allegations of sexual harassment. During a radio interview business that is teaching a sales tactic leading to salespeople with Tulsa, Oklahoma-based radio host Pat Campbell, trying to sell vehicles above sticker price, in effect getting a former Fox News contributor Debbie Schlussel accused customer to pay an additional amount as a “tip” for excellent Hannity of inviting her to his hotel room before and after service or getting what the customer perceives to be an a debate with a pro-Palestinian guest in Detroit. Schlussel excellent deal. The sales trainer claims the tactic is legal as said she rejected Hannity’s advances and was never invited long as the additional amount is disclosed to the customer, back to the show. Schlussel has since stated in an interview and the customer agrees to it. on LawNewz.com that that she’s denying that she was But the National Automobile Dealers Association ever sexually harassed by the FNC host, but stands by her is warning its members about this idea—an article on the description of the incident. Hannity, in a NADA website written by a law firm statement to The Daily Beast, denied tells dealers if the tactic sounds too Schlussel’s allegations and accused good to be true—it probably is, in that An archaeologist is her of seeking attention…...Meanwhile, most states have laws referred to as claiming he’s discovered an another former Fox News anchor is the “ad price rule” that requires them amazing lost city in Kansas. going public with allegations of sexual to sell at or below the advertised price. Then he realized he just got assault against former CEO Roger Even if a dealership is not in a state drunk and watched ‘The Ailes. Alisyn Camerota, who was a with those laws, there’s been plenty of Wizard of Oz.’ Fox News reporter and weekend anchor attention to dealership sales practices for more than 10 years, told Brian from the Federal Trade Commission, Stelter on CNN’s Reliable Sources Department of Justice and Consumer Conan O'Brien that she was targeted by Ailes. She Financial Protection Bureau. said, “Yes, Roger Ailes did sexually The article on the NADA site harass me.” Camerota joins longtime also discourages trying to mark up Fox News anchor Gretchen Carlson and former Fox News aftermarket sales at variable prices—the CFPB has been contributor Julie Roginsky who have also made sexual especially active in policing “payment packing,” quoting harassment charges against Ailes……Melissa Benoist a price or monthly payment to a customer that includes (Supergirl) and Julia Garner (Grandma) have been cast in products or services not requested. It specifically warns lead roles opposite Michael Shannon and Tyler Kitsch in dealerships about the possibility of variances in average the upcoming Paramount Network series Waco. The six- prices to different ethnic groups. part series will be on the new network’s inaugural lineup and deals with the true story of the 51-day standoff between the ACCOUNT ACTIONS FBI, the ATF and the Branch Davidian religious sect. Events Accenture named UM, an agency of IPG Mediabrands, leading up to and during the standoff will be examined from as its global media agency, replacing GroupM’s MEC…… the perspectives of several different people involved in both Supermoon, Santa Monica, CA, has been named AOR sides of the confrontation. Waco will air on the Paramount for startup AutoGravity, which is a financial tech company Network in January of 2018……Anthony Ray, also known with a smartphone app to connect car buyers with lenders as Sir Mix-A-Lot, is set to star in an unnamed pilot for DIY before they even visit the showroom. TV spots will run first Network. The one-hour house-flipping show, set to debut in in California, and then go nationwide. July, will feature the rapper finding, renovating and flipping homes in his hometown of Seattle……E! has announced THIS AND THAT the promotion of two programming and development A new study from Parks Associates finds that 32% executives. Leela Pon has been upped to the position of of free OTT trials will result in a paid subscription, noting SVP for programming and development. She will oversee that services like Hulu and Netflix often offer a period of the second season of Famously Single. Betsy Slenzak has free service with the aim to convert as many as possible been promoted to VP. She oversees the network's longtime of free-trialers into paying customers. Parks senior analyst franchise Fashion Police and was key in supervising the Glenn Hower says “There is a potential for free trial abuse, upcoming E! series, What Happens at The Abbey……Feud but only about 1% are ‘serial trialers’ who abuse free trials creator Ryan Murphy revealed during a panel discussion at to avoid paying for services. Most consumers use trials an FX Emmy event in Los Angeles that the second season for their intended purpose of trying out a service before of Feud will focus on Prince Charles and Princess Diana. deciding whether or not to continue as a paid subscriber.” Murphy said the Charles and Diana story will begin with It’s estimated over 25% of U.S. broadband households the divorce papers and end with Diana’s death. “We are trialed at least one OTT service in the last six months. Hower shooting I think in the late fall and I’m casting Charles and also reports that average monthly spending on subscription Diana.” Murphy said. The panel followed a screening of OTT has increased to $7.95 per U.S. broadband household Feud: Bette and Joan’s season finale which aired on FX last year, but says that doesn’t leave much money for Sunday. The network has already renewed Feud for a third “niche OTT services” who should not expect to expand season……Shadowhunters has been renewed for a third beyond their particular audience niche……Tesla says it will season by Freeform. The sophomore fantasy drama series double its charging network this year as it prepares for the is expected to return for season three in 2018. introduction of its first mass-market electric vehicle. The $35,000 Model 3 is due out late this year. PAGE 2 www.CableSpots.net
Tuesday, April 25, 2017
