Unlock your digital marketing potential with Deloitte Digital and Adobe
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Deloitte Digital and Adobe: Overcoming Digital Stress: Marketing Success in a Digital World Marketing is undergoing a transformation. Digital communication over web, mobile, and social channels is changing customer behaviors and buying patterns, requiring companies to engage in new ways. Adding more digital channels and one-way communication are not enough. It’s not about digital marketing; it’s about marketing in a digital world. Every audience expects new forms of interaction: • Consumers expect experiences to reach them across channels, with content relevant to their time, place, and preferred platform. • Employees expect flexibility, value-added content, tools to understand customer issues, and user experiences that help them stay productive. • Corporations expect interactions aligned with their own sales and marketing initiatives, and efficient, transparent sources of information.
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To reach the highly personalized, yet elusive “segment of one” within each of these communities, today’s marketers should equip themselves with predictive decision-making based on smart analytic insights, compelling content, and powerful, adaptable technologies. Companies that evolve to meet audience demands across channels and touch points to provide timely, relevant insights for their marketing and sales organizations, are the ones who position themselves to successfully tap into the full potential of marketing in the new digital world. Today’s CMOs need new tools to help them guide customer relationships, integrate seamless delivery across channels, and improve efficiencies to attract and maintain brand loyalists who grow revenue and are an advocate to their networks.
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Trends in Digital Marketing Rise of consumer power and
Decreasing effectiveness of
digital omnivores
traditional media
Shift of customer research from to
Increasing complexity of digital
earned media
technologies and platforms
Convergence of digital and
Rising value of information
traditional detail
and analytics
Shifting business models
Customer demand for cohesive
(cloud, x-as-a-service, etc.)
brand experiences
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Forward thinking CMOs deploy these digital marketing capabilities to answer such critical business questions as: • How can we map marketing to our strategic objectives, demonstrate its value, and attribute across channels? • How can we integrate social, mobile, and web with traditional media to engage consumers consistently, regardless of channel? • How can we aggregate data from all customer touch points for a complete set of accurate analysis to understand behavior across all channels? • How can we integrate customer data and real-time decision engines with campaign management platforms to deliver highly targeted experiences in real-time? • How should our marketing organizations change to drive new strategies at global scale while lowering operational costs?
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CMO Objectives The Deloitte Digital and Adobe Alliance is uniquely positioned to help today’s CMOs meet these and other challenges head-on. Better understand customer
Drive explicit and significant revenue
Create consistent experiences
Become agile, accelerate time-to-market
Use data to drive value
Optimize marketing technology
Increase marketing ROI
Achieve personal relationships with customers
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What we do Offerings
Digital Strategy
Digital Marketing
Customer Engagement Solutions
Enterprise Digital Engagement
Digital Agency
Salesforce.com
Value and Digital Strategy
Capabilities
Digital Marketing and Content
Mobile and Responsive Web
eCommerce and Portals
Oracle Customer
SAP Customer
Design
Cloud ERP and Integration
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Together, we collaborate from insight to impact Deloitte Digital and Adobe provide dynamic digital marketing solutions designed to drive sales and build loyalty with every interaction. Deloitte Digital’s specialization in digital, design, technology implementation, and operations, paired with the demonstrated capabilities and technology innovations of Adobe Marketing Cloud®, transform marketing for our clients. Together, we see digital marketing in a larger context, recognizing the interdependence of capabilities and the need to have every one working in concert, from strategy to platforms to implementation. We work with CMOs, CIOs, and digital executives to profile their current state across these dimensions, identify opportunities, address gaps, and deliver value.
As of November 2014, Deloitte Digital is the first Adobe Alliance to become globally certified in
For more than ten years, we have built a unique, close relationship designed to provide innovative solutions for our clients. From opportunity identification through strategy and implementation to operation, we know how to work together — our combined strength rests on shared experience and deep trust.
Adobe Experience Manager (AEM).
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Global Presence
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Studios
Europe Seattle San Francisco Denver Washington DC Toronto Chicago New York Mexico City Sao Paolo
Studio Hub Hub and studio
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Asia
Amsterdam Belfast Brussels London Milan Munich Paris Zurich
Americas
Countries
Tokyo Mumbai
3500+
Global headcount
800+
Africa
Australia
Johannesburg Stellenbosch
Perth Adelaide Melbourne Sydney Brisbane
US headcount
900+
US India headcount
Deloitte
150+ Countries
41,000+
71,000+
89,000+
202,000+
APAC
EMEA
Americas
Global headcount
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Deloitte Digital: transforming the digital journey
Deloitte Digital powers the way our clients engage with their audiences at every point of the digital journey — in a way that no other agency or consultancy can. As both an agency and a consultancy, we are creating a new model for a new age. Deloitte Digital combines leading digital and creative capabilities with the deep industry knowledge and experience Deloitte is known for. Our clients can bring us their biggest challenges, fully confident in our ability to bring their new business vision to life. Our network of global studios offers the capacity to serve any client across the geographies it serves. A leader in helping clients solve their most complex business challenges, we have helped many of the world’s leading brands accomplish their digital marketing and business transformations — a record that leading analysts confirm with their highest accolades:
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Our Recognized Industry Accolades Deloitte Digital / Customer and Deloitte Consulting Worldwide Deloitte named a global leader in CRM Services based on capabilities by Gartner
Deloitte named a global leader in Digital Strategy Consulting based on capabilities by Kennedy
Source: Gartner, Magic Quadrant for CRM Service Providers, Worldwide, Patrick J. Sullivan, Ed Thompson, 18 September, 2013
Source: Kennedy Consulting Research & Advisory; Digital Strategy Consulting; Kennedy Consulting Research & Advisory estimate © 2013 Kennedy Information, LLC. Reproduced under license
Deloitte named a challenger in Global Digital Marketing Agency Services based on capabilities by Gartner Source: Gartner, Magic Quadrant for Global Digital Marketing Agencies, 2013, Richard Fouts, Adam Sarner, Andrew Frank, Martin Kihn, 5 December, 2013
Deloitte ranked #1 globally in Consulting based on revenue and market share by Kennedy and Gartner Source: Kennedy Consulting Research & Advisory; Global Consulting Market Index 2013; Kennedy Consulting Research & Advisory estimates © 2014 Kennedy Information, LLC. Reproduced under license Source: Gartner, Market Share Analysis: Consulting Services Worldwide, 2013, Jacqueline Heng, Dean Blackmore, Julie Short, May 8, 2014
Deloitte named the global leader in Mobility IT Strategy Strategy Consulting based on capabilities by Kennedy Source: Kennedy Consulting Research & Advisory; IT Strategy Consulting: Mobile Technologies; Kennedy Consulting Research & Advisory estimates © 2013 Kennedy Information, LLC. Reproduced under license
Deloitte named a worldwide leader in Business Consulting Services based on capability and strategy by IDC Source: IDC MarketScape: Worldwide Business Consulting Services 2014 Vendor Assessment by Cushing Anderson, February 2014, IDC #246615
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Commerce Platforms Leaders in Digital Strategy
Global Industry Partner of the Year
Mobile Innovation Award: PocketSales App
Oracle, 2013
Salesforce.com, 2014
Global Leader: Implementation Ecosystem Market
Top Service Partner: Strategic Industries
#1 Service Cloud Partner
IDC MarketSpace, 2013
SAP, 2013
Excellence Awards
Partner Impact Award: Business Analytics
Kennedy Ranking, 2013
Oracle, 2011-2013
Salesforce.com, 2013
#1 Global Certifications Salesforce.com, 2013
SAP, 2013
Global Applications Partner of the Year
Hybris Global Partner Award: Newcomer of the Year
Salesforce.com Innovation Award
Oracle, 2012
Hybris, 2012
AXA, 2013
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Digital Engagement Solutions Built on the Adobe Marketing Cloud MarketMix is Deloitte’s answer to the CMO digital transformation agenda— a suite of demonstrated tools to overcome digital distress using Adobe Marketing Cloud technologies, reinforced by the strategy, creative, process, technology and operations experience clients need to market effectively in a digital world. Clients can deploy MarketMix on-premise, in a private/public cloud, or as part of Adobe Managed Services. CMOs can finally take control of their technology destiny and avoid lock-in with proprietary agency platforms.
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MarketMix includes: • Reusable assets, tested methodologies, packaged integrations, and industry-specific governance and process models — all built on Adobe Marketing Cloud and backed by Deloitte Digital’s deep industry experience, business acumen, and operational excellence. Specialized content and workflows are available for industries and segments. • Libraries of ready-to-go solution components including specialized user interfaces, and pre-built integrations with e-commerce solutions (hybris, Oracle Commerce), ERP (SAP, Oracle), and CRM (Salesforce) • Fully-developed demonstrations illustrating experience-driven commerce (Stitched) and highengagement brand sites (wavewander) • Personalization and targeting capabilities to create a “segment of one”, including a fully built Data Workbench solution using Audience Manager and Adobe Analytics
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Industry Solutions: Financial Services Financial services firms deploy technology for compliance and efficiency. MarketMix helps them extend it for customer acquisition and retention.
Government Deliver engaging, easy-to-use citizen services with pre-built integration to legacy systems, such as SharePoint, to deliver cost-effective, yet compelling content underpinned by near
Consumer & Industrial Products (B2B)
real-time content publishing.
Consumer experiences and network-oriented processes are driving a laggard industry to catch up to meet expectations for B2B customers. MarketMix blends the complexity of B2B with
Consumer & Industrial Products (B2C)
compelling user experiences to rival the best of B2C.
talent to make that happen.
Technology
Consumer and Industrial Products (Automotive)
Technology firms can’t just react to change – they need to make it happen. MarketMix helps them monitor customers to anticipate opportunities.
Successful consumer products build strong, lasting bonds with customers. MarketMix mobilizes the content, channels, and
Consumers no longer want to go to the dealership alone; they expect to research everything online beforehand. MarketMix helps brands target, reach, and convert them.
Media and Entertainment Digitization is reshaping media, shifting power to consumers. MarketMix helps companies restore the balance and make digital work for them.
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SIMPLICITY integrated capabilities
POWER advanced engagement tools
COHESION consistent brand experience
SPEED faster time to market
AGILITY flexible, easy-to-use authoring
FREEDOM managed service and operation
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Contacts For more information, please visit www.deloittedigital.com/alliances/adobe or contact one of the following team members:
Deloitte Digital:
Adobe:
Barbara Venneman
Steven Bailey
Dan Erbland
Principal, Global Adobe Alliance Leader and Digital Marketing Offering Leader Deloitte Digital | Deloitte Consulting LLP
[email protected]
Senior Manager, MarketMix Offering Lead Deloitte Digital | Deloitte Consulting LLP
[email protected]
Global Alliance Leader Adobe Systems Incorporated
[email protected]
Steven Berkovich
Michael Delahousaye
Director, US Adobe Alliance Leader and Deloitte Digital Marketing Leader, Consumer Products and Retail Deloitte Digital | Deloitte Consulting LLP
[email protected]
Senior Manager, Business Development Manager Deloitte Digital | Deloitte Consulting LLP
[email protected]
Dennis Startsev
Manager, Adobe Alliance Marketing Lead Deloitte Digital | Deloitte Consulting LLP
[email protected]
Michelle Young Principal, Digital Marketing Leader for High Tech Sector Deloitte Digital | Deloitte Consulting LLP
[email protected]
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This publication contains general information only, and none of the member firms of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collective, the “Deloitte Network”) is, by means of this publication, rendering professional advice or services. Before making any decision or taking any action that may affect your business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on this publication. As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. Copyright © 2015 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu Limited 20
