Winning The Buy Box on Amazon - Tools, Tips, Resources

Win the Buy Box Keep Your Account in good standing ... Amazon Prime Members Get 2-Day free ... Winning The Buy Box on Amazon...

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Skip McGrath www.SkipMcGrath.com

Amazon is the number one eCommerce buying site on the Internet

Amazon gets more page views in a day than eBay gets in a week Amazon is the 5th Highest most visited website in the United States and 10th in the world

Amazon Prime members Now Number over 16 million

A 2013 ForeSee study examined customer experiences with the top 100 brands on the web named Amazon the winner, beating the likes of Nordstroms, Apple and Google.

Amazon likes Third-party sellers and treats them well Email and telephone support FBA Allows sellers to piggy back on Amazon’s low shipping rates Excellent reports and sales information to help you stay on top of your business High sales numbers mean you can turn your inventory over faster Fair policies that are stable and easy to understand Fair Feedback Policy

Increase the number of SKUs

Win the Buy Box Keep Your Account in good standing Ask for Feedback Manage negative Feedback Ask for reviews

Most people know what the Buy Box is, but if you don’t here is what we are talking about today:

Before we get started it’s important to understand how FBA works: FBA is an Amazon program where sellers send their inventory to an Amazon warehouse and Amazon fulfills the orders for you. Amazon charges fees for this service, but as you will see, you sell a lot more products if they are in FBA.

Amazon looks at the total price including shipping. If an item is in FBA, Amazon assumes the shipping cost is zero.

Over 80% of Non-media sales come from the buy box

1. Maintain Your Account in good standing 2. Be the Lowest Price (plus shipping). 3. Be the Only Seller of the Item. 4. Create a Unique Item.

High customer metrics Good Feedback Low order cancellation rate Low refund rate Zero A to Z claims

When you click on an item from an Amazon search, Amazon serves up the lowest price (new) item from all the sellers. This is my least favorite way to win the buy box. Many sellers (including Amazon) use automated re-pricing systems to constantly guarantee them the lowest price.

This is my favorite way to win the buy box. You do this by finding and negotiating exclusive rights to sell the product on Amazon. Here are some of the items where I have an exclusive on Amazon.

Use the concept of “bundling and Multi-packing” to create an item no one else has. You will eventually be copied so you want to become a moving target.

You can create a unique item by creating a multi-pak

Create bundles by adding to complimentary products together

Keys to winning the buy box 1. Maintain Good account standing 2. Be the lowest price 3. Finding Exclusives, or 4. Create unique items

There are Five main reasons to use FBA

1.

Amazon Prime Members Get 2-Day free shipping

2.

All buyers qualify for super-saver free shipping on purchases of $25+ --If the item is in an Amazon Warehouse

3.

Amazon gives FBA sellers their low negotiated shipping rates with UPS, so you can offer FREE Shipping on eBay and Amazon will fulfill for you.

4. Because of Prime and Free Super-saver shipping, you can raise your prices in FBA to offset the higher costs and fees. 5. You sell more and faster in FBA. - Yes the selling fees and costs are higher on FBA, but your inventory turns over so quickly, that you make far more money even thought your margins are smaller.

FBAtoolkit.com – Free site that helps you find the sales rank of any product Vendio.com – Listing service that allows you to like on eBay and Amazon and controls the inventory between the two AutoMCF – Auto fulfillment service that covers Amazon, NewEgg, Sears.com and eBay FeedbackFive - FeedbackFive is an automatic feedback tool that sends an email to your buyer requesting feedback. Feedvisor.com - Feedvisor is the only algorithmic re-pricing tool on the market.

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