© Winemetrics LLC, All Rights Reserved
SAMPLE WINE LIST ANALYSIS REPORT New Features of the 2011-12 Winemetrics Chain Restaurant Report The 2012 Wine List Analysis Report has two new features that will greatly enhance its value to our supplier clients. For the first time we are providing supplier distribution share by market segment and individual chain, allowing users to compare their portfolio’s distribution share against that of their competition. This feature will be an invaluable tool to target chains where your portfolio is not providing the expected performance based on the segment average. The second feature is Winemetrics’ Price Index, which compares product pricing across segments (Casual, Upscale Casual and Fine-Dining) using over 25 benchmark wines, which include Kendall-Jackson Vintners Reserve Chardonnay, Sonoma-Cutrer Russian River Ranches Chardonnay, Veuve Clicquot Brut NV Yellow Label, Cakebread Chardonnay, Jordan Cabernet Sauvignon, Santa Margherita Pinot Grigio among many others. Benchmark wines appearing on a chain’s wine list are compared to the average for the segment and are then averaged by account to create the Winemetrics Price Index. This ‘yardstick’ is an objective standard that may be used to formulate pricing recommendations for your products as well as advising your chain clients on overall pricing vis-à-vis their competition. In addition to our reports valuable and unique new features, we have taken steps to provide more timely information in this report. Most of the larger casual-dining chain wine lists were surveyed in the second quarter of 2012, while the rest of the upscale casual and fine-dining chains were complied in late November , 2011. Additionally, we have updated our supplier-brand affiliations to include the very latest transitions, including the Mark West purchase by Constellation Brands. We have expended every effort to make this report a current, valuable and unique resource for managing on-premise wine distribution. I hope you find this report of great benefit in your efforts to improve your portfolio’s on-premise distribution .
Yours truly,
Charles Charles Gill Founder & CEO Winemetrics LLC
[email protected]
About Winemetrics’ Chain Restaurant Report Winemetrics Chain Restaurant Report is the premier source of on-premise chain wine distribution. Lists are analyzed by supplier, region, variety and price both by-the-glass (BTG) and by-the-bottle (BTB) and can be compared to the average of their respective competitive sets. Supplier share analysis and Winemetrics’ Pricing Index , unique to Winemetrics’ Chain Restaurant Report, provide unique insights on the competitive nature of each chain’s wine list. Unlike Winemetrics On-Premise Wine Distribution Report and our Supplier Report which uses a representative sample of a chain’s account base, our Chain Restaurant Report compares each chain based on a single ‘average’ sample wine list. As a result the percentages of share by supplier, region ,variety and price will be different as only one wine list per chain is utilized. This provides a distinct contrast from our other reports where a few placements in large chains will provide a significant ranking to a supplier, brand or variety. In our Chain Restaurant Report, suppliers must have a significant presence across all 160 chains surveyed to secure a high ranking. In the following pages we will illustrate how our report can be utilized to discover distribution opportunities for your brands in individual chains. We classify accounts based on the number of unique wines by the bottle. Casual chains have from 13 to 50 wines, Upscale Casual from 51 to 100 and Fine-Dining over 100 unique wines. Chains are further categorized by cuisine which we divide into American, Asian, Italian, Seafood and Steakhouse. These broad categories provide us with a critical mass of accounts to provide a large enough base for comparison. We have as few as four accounts in a category (Fine-Dining Asian) to as many as 35 (Casual American). On the following pages, we will compare a specific chain list to its chain segment average using Asian Café (an actual chain renamed so as not to compromise the identity of the company) and the Casual Asian Summary report. Comparing this chain’s wine list composition against its segment’s average reveals its strengths and weaknesses and how it currently performs against its competitive set. Based on these variations, recommendations can be made to improve the list. This method has been effectively employed by a number of supplier to great effect in major chains and Winemetrics has worked with an upscale Casual American chain, Firebirds, to refine this process. This excerpt offers key sample reports from our 2011-12 Chain Restaurant Report. They include: Chain Segment Analysis (segments are defined by type – Casual, Upscale Casual, or Fine and cuisine e.g. American) For the sample report on the following pages we have selected the Casual Asian Segment Individual Chain Analysis Report We have taken actual data from a Casual Asian chain in our report and renamed it Asian Café to protect its identity Chain Wine List The actual wine list data corresponding to the report above; data only includes wine names and pricing. No proprietary information from the wine list is included. Comparing the Chain Segment and the Individual Chain Analysis reports to discover distribution opportunities is relatively easy and is illustrated in the pages below. We compare Asian Café with its segment competitive set and provide recommendations based on these differences.
2011-12 Winemetrics Chain Restaurant Report Account List
Anthony's Coal Fired Pizza Bahama Breeze Bandera Bar Louie Benihana Bertucci's Biaggi's BJ's Brewhouse Black Angus BlackFinn Bobby Van's Bonefish Grill Bravo Cucina Italiana Brio Tuscan Grille Bristol/Devon Seafood Buca di Beppo Burton's Grill CA Pizza Kitchen Cameron-Mitchell Cantina Laredo Canyons Capital Grille Carino's Italian Grill Carraba's Cattlemens Champps Charleston's Charlie Brown's Chart House Cheesecake Factory Chin Chin China Grill Mgmt. Chophouse of NC Chuck's Steakhouse Claim Jumper Clyde's Copeland's Craft Crave Daily Grill Duke's Chowderhouse Elephant Bar & Restaurant Finn & Porter Firebirds Rocky Mtn. Grill Fishmarket Flanigan's Flemings Fogo de Chao Francesca's Gallagher's George Martin Gordon Biersch
Grand Lux Café Granite City Green Mill Grillsmith Hennessey's Hillstone Hooked on Harry's Houlihan's Houston's Il Fornaio Islamorada Fish Company J. Alexanders J. Gilbert's Joe's American Bar & Grill Joey Johnny's Italian Steakhouse Keg Steakhouse Kimpton Resturants Kincaid's King's Fish House Kona Grill Landry's Seafood Lark Creek Restaurants Legal Seafood LEYE Restaurants Ling & Louies Longhorn Steakhouse Louise's Trattoria MacKay Group Maggiano's Maria's Italian Kitchen Market Broiler Marmalade Café McCormick & Schmick's Melting Pot, The Mimi's Café Mitchell's Mon Ami Gabi Morton's Nobu North Not Your Average Joe's Ocean Prime Oceanaire Olive Garden One Group Osha Thai Outback Steakhouse Palomino Papa Razzi Pappadeaux Seafood Kitchens Pappa's Seafood House
Pastini Pastaria Patina Restaurant Group Patsy Grimaldi's PF Chang's China Bistro Phillips Seafood Piatti Quaintance-Weaver Quarterdeck RA Sushi Ram Brewery Real Seafood Red Lobster Redstone American Grill Rockbottom Romano's Macaroni Grill Rosebud Restaurants Roy's Ruby Tuesday's Russo's NY Pizza Ruth's Chris Salt Creek Grille Saltgrass Steakhouse Seasons 52 Select Restaurants Shulas Skipjacks Spaghetti Warehouse, The Spencer's Stanford's Starr Restaurants Stefani Restaurants Stonewood Grill & Tavern Stoney River Steaks Sullivan's Sushi Samba Tahoe Joe's Ted's Montana Grill Texas de Brazil Texas Land & Cattle The Chophouse The Palm Tommy Bahama Tony Roma's Truluck's Uno Chicago Grill Village Tavern Weber Grill Wildfire Wolfgang Puck Wood Ranch Yardhouse Zios Italian
Casual Asian Segment Analysis ©Winemetrics LLC, All Rights Reserved
Account Type: Casual Cuisine: Asian # Chains/Restaurant Groups:
10
List of Accounts, # Listings, Average Pricing and List Size Index
By the Bottle Distribution Overview Chain name Total BTB Benihana Chin Chin Elephant Bar Fat's Bistro In the Raw Kona Grill Ling & Louie's Osha Thai PF Changs Ra Sushi Average
# Listings 328 35 18 25 49 32 26 19 48 50 26 33
Ave. Price $40.20 $44.17 $30.67 $23.14 $43.63 $50.06 $41.96 $28.00 $51.46 $33.82 $37.88
BTB Size Index 112 58 80 157 103 84 61 154 161 84
104 110 80 97 112 97 98 118 86 110
By the Glass Distribution Overview Chain name Total BTG Benihana Chin Chin Elephant Bar Fat's Bistro In the Raw Kona Grill Ling & Louie's Osha Thai PF Changs Ra Sushi Average
# Listings 260 22 22 29 26 25 22 19 30 41 24 26
Ave. Price $8.85 $9.26 $8.50 $7.62 $9.34 $8.57 $9.57 $7.75 $9.23 $8.98 $9.58 $8.84
Winemetrics Price Index
BTG Size Index 85 85 112 100 96 85 73 115 158 92
©Winemetrics LLC, All Rights Reserved
Top 20 Suppliers BTB and BTG Casual Asian Top Suppliers Supplier Constellation Brands Ste. Michelle Wine Estates Treasury Wine Estates Trinchero E&J Gallo Jackson Family Wines Terlato Moet-Hennessy USA Diageo Caymus Kobrand Palm Bay International Francis Coppola Pernod Ricard Brown Forman DFV Folio The Wine Group Accolade Banfi Vintners Supplier Constellation Brands Ste. Michelle Wine Estates E&J Gallo Jackson Family Wines Trinchero Treasury Wine Estates Terlato Diageo Caymus Palm Bay International Pernod Ricard DFV Folio Francis Coppola Bogle Brown Forman J. Lohr Moet-Hennessy USA The Wine Group Winebow
BTB Share
# Listings
Ave. Price
11.6% 7.9% 5.2% 4.0% 3.7% 3.7% 3.4% 2.7% 2.1% 1.8% 1.8% 1.8% 1.5% 1.5% 1.2% 1.2% 1.2% 1.2% 0.9% 0.9%
38 26 17 13 12 12 11 9 7 6 6 6 5 5 4 4 4 4 3 3
$34.72 $34.67 $33.76 $29.38 $33.42 $35.04 $43.05 $90.22 $36.36 $53.67 $60.67 $26.08 $32.80 $30.30 $42.00 $30.50 $31.50 $27.25 $28.67 $29.00
# Listings
Ave. Price
38 21 12 12 12 11 9 6 5 5 5 4 4 4 3 3 3 3 3 3
$8.24 $8.20 $8.88 $10.18 $7.98 $7.04 $11.47 $8.78 $12.80 $7.99 $8.65 $8.19 $9.25 $8.56 $7.42 $12.00 $9.83 $9.32 $7.00 $9.00
BTG Share 14.6% 8.1% 4.6% 4.6% 4.6% 4.2% 3.5% 2.3% 1.9% 1.9% 1.9% 1.5% 1.5% 1.5% 1.2% 1.2% 1.2% 1.2% 1.2% 1.2%
Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
©Winemetrics LLC, All Rights Reserved
BTB Share by Price Segment % Share Total BTB <$25.00 $25-$39.99 $40-$59.99 $60 - $100 $100+
# Listings
Ave. Price 328 $40.20 34 $20.79 185 $31.93 70 $47.43 36 $75.86 3 $173.33
# Listings
Ave. Price 260 $8.85 18 $5.48 14 $6.48 51 $7.39 63 $8.25 40 $9.21 44 $10.48 30 $12.87
10.4% 56.4% 21.3% 11.0% 0.9%
BTG Share by Price Segment % Share Total BTG <$6.00 $6-$6.99 $7-$7.99 $8-$8.99 $9-$9.99 $10-$11.99 $12+
6.9% 5.4% 19.6% 24.2% 15.4% 16.9% 11.5%
©Winemetrics LLC, All Rights Reserved
BTB Share by Variety
Casual Asian BTB by Variety 18.0% 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0%
BTG Share by Variety
Casual Asian BTG by Variety 18.0% 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0%
Asian Café Wine List Analysis Report ©Winemetrics LLC, All Rights Reserved
Chain Name: Account Type: Cuisine: # Units:
Asian Café Casual Asian 72
# Listings Ave. Price Price Index:
Benihana
BTB Share by Supplier Asian Café BTB Total Ste. Michelle Wine Estates Treasury Wine Estates Constellation Brands E&J Gallo Jackson Family Wines Kobrand Terlato Alexander Valley Vineyards Banfi Vintners Caymus Moet-Hennessy USA Francis Coppola Trinchero Pasternak Seaglass Temptation Vintus LLC Wente Ferrari-Carano
% Share 11% 11% 9% 9% 9% 9% 9% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%
# Listings 35 4 4 3 3 3 3 3 1 1 1 1 1 1 1 1 1 1 1 1
Ave. Price $44.17 $44.25 $43.25 $42.00 $32.67 $38.67 $64.33 $48.67 $40.00 $36.00 $48.00 $85.00 $28.00 $30.00 $42.00 $30.00 $34.00 $68.00 $30.00 $46.00
# Listings 22 3 3 3 3 2 2 1 1 1 1 1 1
Ave. Price $9.26 $11.00 $8.67 $10.17 $7.75 $11.13 $6.88 $13.00 $7.50 $8.00 $10.00 $8.50 $8.00
BTG Share by Supplier Supplier BTG Total Constellation Brands E&J Gallo Jackson Family Wines Ste. Michelle Wine Estates Terlato Treasury Wine Estates Caymus Francis Coppola Seaglass Temptation Trinchero Wente
% Share 14% 14% 14% 14% 9% 9% 5% 5% 5% 5% 5% 5%
BTB 35 $44.17 104
BTG 22 $9.26
©Winemetrics LLC, All Rights Reserved
BTB Share by Country Country Total BTB Argentina Australia France Germany Italy New Zealand U.S.
% Share 3% 3% 9% 3% 6% 3% 74%
# Listings 35 1 1 3 1 2 1 26
Ave. Price $44.17 $36.00 $52.00 $69.00 $32.00 $42.00 $38.00 $42.19
# Listings 22 1 1 1 1 18
Ave. Price $9.26 $9.50 $8.50 $8.50 $8.50 $8.50
# Listings 35 18 10 7
Ave. Price $44.17 $31.56 $45.80 $74.29
# Listings 22 1 5 5 4 4 3
Ave. Price $9.26 $6.75 $7.35 $8.35 $9.38 $10.44 $13.08
BTG Share by Country Asian Café Total BTG Argentina Germany Italy New Zealand U.S.
% Share 5% 5% 5% 5% 82%
BTB Share by Price Segment Asian Café Price Segment Total BTB $25-$39.99 $40-$59.99 $60 - $100
% Share 51% 29% 20%
BTG Share by Price Segment Asian Café Price Segment Total BTG $6-$6.99 $7-$7.99 $8-$8.99 $9-$9.99 $10-$11.99 $12+
% Share 5% 23% 23% 18% 18% 14%
©Winemetrics LLC, All Rights Reserved
BTB Share by Variety
Asian Cafe BTB by Variety 0.18 0.16 0.14 0.12 0.1 0.08 0.06 0.04 0.02 0
BTG Share by Variety
Asian Cafe BTG by Variety 0.16 0.14 0.12 0.1 0.08 0.06 0.04 0.02 0
Asian Café* vs. Casual Asian Segment Analysis On the following pages we compare Asian Café* against the Casual Asian segment to reveal distribution opportunities. The second page of the summary report and chain report provide supplier share of distribution. We have combined the BTB data from each report to facilitate examination. We see that Constellation Brands is the dominant supplier in the segment with 12% of distribution compared to 8% for Ste. Michelle. On Asian Café’s list, the top spot is shared by Ste. Michelle and Treasury Wine Estates. Constellation Brand is 3rd place with 9% along with 4 other suppliers. Suppliers may use this report to monitor their portfolio’s progress among all 160 chains in our report and determine if it is performing on par with the segment average.
BTB Share by Supplier Casual Asian Top Suppliers Supplier % Share Constellation Brands 11.6% Ste. Michelle Wine Estates 7.9% Treasury Wine Estates 5.2% Trinchero 4.0% E&J Gallo 3.7% Jackson Family Wines 3.7% Terlato 3.4% Moet-Hennessy USA 2.7% Diageo 2.1% Caymus 1.8%
# Listings
Ave. Price
38 26 17 13 12 12 11 9 7 6
$34.72 $34.67 $33.76 $29.38 $33.42 $35.04 $43.05 $90.22 $36.36 $53.67
Asian Café % Share # Listings BTB Total Ste. Michelle Wine Estates 11% Treasury Wine Estates 11% Constellation Brands 9% E&J Gallo 9% Jackson Family Wines Kobrand Terlato Alexander Valley Vineyards Banfi Vintners Caymus
9% 9% 9% 3% 3% 3%
Ave. Price 35 $44.17 4 $44.25 4 $43.25 3 $42.00 3 $32.67 3 3 3 1 1 1
$38.67 $64.33 $48.67 $40.00 $36.00 $48.00
Note: *Asian Café is a pseudonym for a Casual Asian Chain in our database. Identity made available to clients.
In comparing BTG distribution by supplier, we see that Constellation Brands, while again dominant in the Casual Asian segment, shares top distribution with 3 other suppliers on Asian Cafe’s list. It is interesting to note that while Treasury Wine Estates (TWE) shared the #1 BTB spot with Ste. Michelle, it has fallen to 6th place BTG, although its 9% BTG share is twice its share in the segment.
BTG Share by Supplier Casual Asian Top Suppliers Supplier % Share Constellation Brands 14.6% Ste. Michelle Wine Estates 8.1% E&J Gallo 4.6% Jackson Family Wines 4.6% Trinchero 4.6% Treasury Wine Estates 4.2% Terlato 3.5% Diageo 2.3% Caymus 1.9% Palm Bay International 1.9% Asian Café Supplier Constellation Brands E&J Gallo Jackson Family Wines Ste. Michelle Wine Estates Terlato Treasury Wine Estates
# Listings
Ave. Price
38 21 12 12 12 11 9 6 5 5
$8.24 $8.20 $8.88 $10.18 $7.98 $7.04 $11.47 $8.78 $12.80 $7.99
% Share 14% 14%
# Listings 3 3
Ave. Price $11.00 $8.67
14% 14% 9% 9%
3 3 2 2
$10.17 $7.75 $11.13 $6.88
Asian Café has less regional variety than the Casual Asian segment as a whole. While it has higher French wine distribution it is lacking wines from Austria, Chile, Spain and South Africa. Germany also has half the share on Asian Café’s list compared to the segment average. Note that when examining the average price of Asian Café’s German wines is more than $20 lower than the average and its Australian selection is $30 above the average.
BTB Share by Supplier Casual Asian Segment Country of Origin % Share # Listings Ave. Price Argentina 3.0% 10 $31.60 Austria 0.3% 1 $34.00 Australia 3.4% 11 $31.68 Chile 0.9% 3 $31.33 France 4.0% 13 $84.62 Germany 7.3% 24 $55.35 Italy 6.4% 21 $34.64 New Zealand 4.3% 14 $36.79 South Africa 0.3% 1 $30.00 Spain 2.4% 8 $33.13 U.S. 67.7% 222 $37.97 Asian Café Country Argentina Australia France Germany Italy New Zealand U.S.
% Share
# Listings 3% 3% 9% 3% 6% 3% 74%
Ave. Price 1 $36.00 1 $52.00 3 $69.00 1 $32.00 2 $42.00 1 $38.00 26 $42.19
The geographic diversity of Asian Café is far below that of the Casual Asian average, with no entries from Australia, Chile, France or Spain and more heavily weighted to domestic selections. Part of the issue here is that Asian Café has a BTG list that is 15% smaller than the average, perhaps if it increased the size of its BTG selection it could accommodate more regional diversity
BTG Share by Supplier Casual Asian Segment Country of Origin Argentina Austria Australia Chile France Germany Italy New Zealand South Africa Spain U.S. Asian Café Country Argentina Germany Italy New Zealand U.S.
% Share 3.8% 0.4% 3.8% 1.2% 0.8% 5.0% 6.9% 5.0% 0.4% 3.1% 69.6%
% Share
# Listings 10 1 10 3 2 13 18 13 1 8 181
# Listings 5% 5% 5% 5% 82%
Ave. Price $8.60 $8.00 $8.02 $7.92 $9.50 $9.77 $9.40 $9.79 $8.00 $8.25 $8.76
Ave. Price 1 $9.50 1 $8.50 1 $8.50 1 $8.50 18 $8.50
Note that 2/3 of the Casual Asian segments wines are priced under $40 compared to about 50% of Asian Café’s. There are also no wines under $25 on Asian Cafés list but twice the distribution in the $60 - $100 segment compared to the average. Asian Café ’s BTB pricing structure is more similar to an Upscale Casual, but its smaller size defines it as a Casual chain. Given its reputation for quality, Asian Café should expand its BTB selection to meet customer expectations.
BTB Share by Price Segment Casual Asian Price Segment <$25.00 $25-$39.99 $40-$59.99 $60 - $100 $100+
% Share 10.4% 56.4% 21.3% 11.0% 0.9%
# Listings 34 185 70 36 3
Ave. Price $20.79 $31.93 $47.43 $75.86 $173.33
Asian Café Price Segment $25-$39.99 $40-$59.99 $60 - $100
% Share 51% 29% 20%
# Listings 18 10 7
Ave. Price $31.56 $45.80 $74.29
Asian Cafe’s BTG distribution does not differ greatly from the Casual Asian segment as a whole. Slightly higher percentage of wine over $9/glass and none priced under $6.
BTG Share by Price Segment Casual Asian Price Segment <$6.00 $6-$6.99 $7-$7.99 $8-$8.99 $9-$9.99 $10-$11.99 $12+ Asian Café Price Segment $6-$6.99 $7-$7.99 $8-$8.99 $9-$9.99 $10-$11.99 $12+
% Share 6.9% 5.4% 19.6%
# Listings 18 14 51
Ave. Price $5.48 $6.48 $7.39
24.2% 15.4% 16.9% 11.5%
63 40 44 30
$8.25 $9.21 $10.48 $12.87
% Share 5% 23% 23% 18% 18% 14%
# Listings 1 5 5 4 4 3
Ave. Price $6.75 $7.35 $8.35 $9.38 $10.44 $13.08
Asian Café ’s varietal distribution was quite different from the Casual Asian average. Riesling accounts for nearly 10% of distribution in the overall segment but Asian Café has less than half that amount. Cabernet Sauvignon accounts for 17% of distribution at Asian Café but only 11% in the overall segment. Likewise, Pinot Noir is distribution is 14% and 9% respectively.
BTB Share by Variety
C a su a l A sia n BTB b y Va riety 1 8 .0 % 1 6 .0 % 1 4 .0 % 1 2 .0 % 1 0 .0 % 8 .0 % 6 .0 % 4 .0 % 2 .0 % 0 .0 %
Asian Cafe BTB by Variety 0.18 0.16 0.14 0.12 0.1 0.08 0.06 0.04 0.02 0
Both the Casual Asian segment and Asian Café had Chardonnay as the #1 variety BTG at 14%, which in Asian Café’s case was matched by Cabernet Sauvignon and Pinot Noir. Those varieties had a 10% and 8% share respectively in the overall segment
Casual Asian BTG by Variety 18.0% 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0%
Asian Cafe BTG by Variety 0.16 0.14 0.12 0.1 0.08 0.06 0.04 0.02 0
Asian Café Wine List * Producer Mumm Cuvee Napa Domaine Carneros Moet & Chandon Cantine Maschio Rothschild Lafite, Barons de Alexander Valley Vineyards Chateau Montelena Hayes Ranch
Country U.S. U.S. France Italy
Region California California Champagne Veneto
Appellation Napa Valley Carneros Epernay
France
Bordeaux
U.S. U.S. U.S.
California California California
Martini, Louis M.
U.S.
California
Simi Stag's Leap Wine Don Miguel Gascon
U.S. U.S. Argentina
California California Cuyo
14 Hands Tangley Oaks
U.S. U.S.
Washington California
Cambria
U.S.
California
Estancia Jadot, Domaine Louis Jargon Sokol Blosser Penfolds
U.S. France U.S. U.S. Australia
Califomia Burgundy California Oregon South Australia
Temptation Beringer
U.S. U.S.
California California
Medoc Alexander Valley Napa Valley Central Coast Alexander Valley Alexander Valley Napa Valley Mendoza Columbia Valley California Santa Maria Valley Monterey County Pommard California Dundee Hills Barossa Valley Alexander Valley California
Beringer Cakebread Canyon Road
U.S. U.S. U.S.
California California California
Napa Valley Napa Valley California
Kendall-Jackson La Crema Beringer Francis Coppola
U.S. U.S. U.S. U.S.
Santa Margherita
Italy
California California California California Trentino-Alto Adige
Chateau Ste. Michelle U.S. Washington Saint M Germany Germany Crawford, Kim New Zealand Marlborough Ferrari-Carano
U.S.
California
Seaglass Caymus
U.S. U.S.
California California
Variety Brut Brut Brut Prosecco
Designation M Imperial
Glass Bottle $11.00 $48.00 $85.00 $36.00
Reserve Bordeaux Blend Speciale
$42.00
Cabernet Sauvignon Cabernet Sauvignon Cabernet Sauvignon
$8.00
$40.00 $68.00 $30.00
Cabernet Sauvignon
$9.00
$34.00
$13.50 $9.50
$52.00 $90.00 $36.00
$7.75 $9.50
$29.00 $36.00
$11.00
$42.00
$9.50 $8.50
$36.00 $80.00 $30.00 $62.00 $52.00
$10.00 $6.75
$34.00 $25.00
$7.50
$70.00 $65.00 $28.00
Cabernet Sauvignon Cabernet Sauvignon Artemis Malbec Merlot Merlot Pinot Noir
Julia's Vineyard
Pinot Noir Pinot Noir Pinot Noir Pinot Noir Syrah/Shiraz
Pinnacles
Kalimna Bin 28
Zinfandel White Zinfandel Chardonnay Chardonnay Chardonnay
Private Reserve
Vintner's Reserve
California Sonoma Coast California California
Chardonnay Chardonnay Moscato Bianco Pinot Grigio/Gris Bianco
$8.75 $10.75 $7.00 $7.50
$34.00 $40.00 $26.00 $28.00
Alto Adige Columbia Valley
Pinot Grigio/Gris
$12.75
$48.00
Riesling Riesling Sauvignon Blanc
$7.00 $8.50 $10.00
$26.00 $32.00 $38.00
Marlborough Sonoma County Santa Barbara County California
Sauvignon Blanc Fume Blanc Sauvignon Blanc White Blend Conundrum
$46.00 $8.00 $13.00
$30.00 $48.00
*only wine entries and pricing are captured in the above rendition – wine order, descriptions and/or other proprietary data are not listed
Observations/Recommendations for Asian Café All recommendations are based on a comparison of Asian Café against the average of its competitive set as revealed in the previous pages. Brand recommendations are based on WInemetrics 2011 On-Premise Wine Distribution which provides rankings of the most popular brands by variety. 1. Overall Asian Café’s wine list is well-balanced approximating the segment average in size, varietal selection and pricing. Nearly all of its entries are among the top 100 on-premise brands as defined by Winemetrics 2011 On-Premise Wine Distribution Report 2. Increase the number of BTG selections to be on par with the size of the BTB list 3. Add a few wines under $7 BTG and a couple of selections under $25 4. Broaden the regional diversity with wines from Chile, Australia and/or Spain 5. Reduce the number of Cabernet Sauvignon and increase the number of Riesling and Sauvignon Blanc BTB 6. Recommend adjusting Cabernet Sauvignon selection to include more top 25 brands as defined by Winemetrics 2011 On-Premise Wine Distribution Report. 7. Asian Café has the average number of varieties for the Casual Asian Segment, it should add a few whites possible Albarino, Chenin Blanc or Gewurztraminer.
