Table of content - MEASURESCHOOL

GTM RESOURCE GUIDE. 1. Table of content .... Tag Management: Data Layer/ Dom-Scraping Pros & Cons (Stéphane Hamel). Youtube video tracking with GTM an...

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GTM RESOURCE GUIDE

Table of content

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GTM RESOURCE GUIDE

Official ..................................................................... 3 Blogs........................................................................ 3 Guides and Blog Posts ................................................... 4 People to follow ......................................................... 5 Books ....................................................................... 6 Tools ....................................................................... 7 Software ................................................................ 7 Web Apps ............................................................... 7 Plugins ................................................................... 7 Discussions ................................................................ 7 Videos ...................................................................... 8 Live Events................................................................ 8

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GTM RESOURCE GUIDE

Official Google Tag Manager Website Google Tag Manager Help Center Google Tag Manager Developer Guide Google Tag Manager Reference Material Google Product Forum for Google Tag Manager Analytics Academy

Blogs Name

Author

About

simoahava.com

Simo Ahava

Google Tag Manager

lunametrics.com

Luna Metrics

GTM + GA

Analytics-Ninja.com

Yehoshua Cohen

GTM + GA

Online-Behavior.com

Various

Online Marketing (includ. GTM)

OptimizeSmart

Himanshu Sharma

Online Marketing (includ. GTM)

Cutroni.com

Justin Cutroni

GTM + GA

Official GA Blog

Various

Official Google Analytics Blog

thyngster.com

David Vallejo

GTM + GA

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GTM RESOURCE GUIDE

Guides and Blog Posts The DataLayer (Simo Ahava) Tag Management: Data Layer/Dom-Scraping Pros & Cons (Stéphane Hamel) Youtube video tracking with GTM and UA: a step by step guide (Stéphane Hamel) Automatic Cross Domain Tracking (John Henson) Using Google Tag Manager To Fight Gibberish URLs (Shuki Mann) Tools and Tips for Debugging Google Analytics Like a Pro (Nico Miceli) Google Analytics cross-domain tracking with GTM – Part 3: Iframes (Claudia Kosny) React and GTM (pxwise) Setting up Dynamic Remarketing with GTM (Himanshu Sharma) Tracking form Abandonment with GTM (Simo Ahava) Measure Cart Value In Enhanced Ecommerce (Simo Ahava) Google Tag Manager: SoundCloud Integration (Simo Ahava) Spam Filter Insertion Tool (Simo Ahava) Send Weather Data To Google Analytics In GTM V2 (Simo Ahava) “Matches CSS Selector” Operator In GTM Triggers (Simo Ahava) Enrich SERP Results Using GTM (Simo Ahava) Check If Google Analytics Is In The Page Template (Simo Ahava) Simple RegEx Table For Google Tag Manager (Simo Ahava) Leveraging Cookies with Google Tag Manager (Luna Metrics) Google Tag Manager Version 2 Triggers: What You Need To Know (Luna Metrics) Using Google Tag Manager for Visitors Without JavaScript (Luna Metrics) Defining Audiences with Google Analytics Custom Dimensions (Luna Metrics) Tracking Page Prints with Google Tag Manager (Luna Metrics) Extending the Functionality of Google Tag Manager Variables (Luna Metrics) Form Engagement Tracking with Google Tag Manager (Luna Metrics) Using Visual Website Optimizer with Google Tag Manager (Luna Metrics) Google Tag Manager Basics: Links and Clicks (Luna Metrics)

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GTM RESOURCE GUIDE YouTube Video Tracking with Google Tag Manager (V2) and Universal Analytics: A Step-by-Step Guide (Cardinapath) Tag Management: data layer/DOM-scraping pros & cons (Cardinapath) The Google Tag Manager DataLayer Explained (Cardinapath) GOOGLE TAG MANAGER EVENTS USING HTML5 DATA ATTRIBUTES (Swellpath) GOOGLE TAG MANAGER: CONFIGURING CONTENT GROUPING (Swellpath) GOOGLE TAG MANAGER CHEAT SHEET (Swellpath) GTM Best Practices Book (Conversion Tracking) GTM Tools (Simohava) GTMInjector (online behavior) WASP (analytics solution) Dev Tools Tutorial (discover devtools) CSS Dinner (flukeout) JQuery course codecademy (code academy) Twitter GTM Expert List (GTM twitter) DataLayer Debuggin tool (thyngster)

People to follow 5

GTM RESOURCE GUIDE 

Simo Ahava - Production Director at NetBooster Finland - Google+, Twitter



Lukas Bergstrom - Product Manager for GTM at Google - Twitter



Julien Coquet, Senior Digital Analytics Consultant at Hub’Scan Google+, Twitter



Yehoshua Coren, CEO at Analytics Ninja - Google+, Twitter



Justin Cutroni, Analytics Evangelist at Google - Google+, Twitter



Doug Hall, Head of Internet Marketing at Conversion Works - Google+, Twitter



Stéphane Hamel, Director of Innovation at Cardinal Path - Google+, Twitter



Claudia Kosny, Web Analytics Expert at Knewledge- Google+



Brian Kuhn, Software Engineer at Google - Google+, Twitter



André Mafei, Founder and Web Analytics Consultant at Upmize Google+



Carmen Mardiros, Entrepreneur - Google+, Twitter



Phil Pearce, Freelancer - Google+, Twitter



Daniel Waisberg, Analytics Advocate at Google - Google+, Twitter

Curated Twitter Lists of GTM Experts

Books Google Tag Manager Developer Guide (Phil Pearce)

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GTM RESOURCE GUIDE

Tools Software Fiddler - JavaScript Proxy (Windows) Charles - JavaScript Proxy (Mac) Screaming Frog (Win + Mac) Web Apps Hub’Scan - Tag Auditing Suite Tag Inspector - Tag Auditing Suite GA Checker - GA Tag Audit (free) Plugins GTM Tools (Chrome) GTM Tag Injector (Chrome) GTM Editor (Chrome) Firebug (FF) GA Debugger (Chrome) Tag Assistant (Chrome) WASP (Chrome + FF) GTM Sonar (Chrome) Redirect Path (Chrome)

Discussions GTM Nation Facebook community Official Google+ Community GTM on Twitter with the hashtags #googletagmanager Google Tag Manager LinkedIn group

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GTM RESOURCE GUIDE

Videos GTM Training Youtube Channel (Tutorials by GTMtraining.com) Cross-Domain Tracking in Google Tag Manager (Webinar by LunarMetrics) Behind the Code: Using the Data Layer (Google Analytics Channel) Behind the Code: Google Tag Manager for Mobile (Google Developers Channel) YouTube Playlist on Google Tag Manager (by Phil Pearce)

Live Events Measure Camp (September – all over Europe, Australia, Asia) Superweek (February - Hungary) Google Analytics Summit (Ma - Mountain View, USA) Google I/O (June - San Francisco, USA) eMetrics Summits (every major city)

for an updated Version of this Document visit gtmtraining.com

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