Taiwan 7-ELEVEN Store Growth Chart

0 1000 2000 3000 4000 5000 27 '80 45 '81 58 '82 61 '83 62 '84 88 '85 122 '86 168 '87 271 '88 420 '89 585 '90 665 '91 705 '92 809 '93 942 '94 1,135 '95...

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Board of Directors

Auditing Office

Chairman: Chin-Yen Kao

Taiwan 7-ELEVEN Store Growth Chart 5000

4,705 4,800 4,750 4,385

4000

4,037 3,680 3,469 3,187 2,908 2,641

3000

1000

Chairman President

168 27 45 58 61 62 88 122

271

420

585 665 705

809

942

Operations Group '95

'96

'97

'98

'99

'00

'01

'02

'03

'04

'05

Net Sales Employees

'07

'08

7-ELEVEN Revenue Growth Chart

1023.6 1021.9 1017.6 999.8 936.4

800

Development & Franchise Department

Operations Department ChangChung

Operations Planning Department

Integrated Marketing Department

SET Management Support Department

Operations Department Chia-Nan

Operations Department North I

General Merchandise Department

647.8

E-Shopping Department

Operations Department Kao-Ping

600

Operations Department North II

Service & E-Business Department

4750 stores

400

419.5

Engineering Technology Department

341.9

Life Style Center

33 locations

249.5

200

Franchise %

89.47%

Headquarter Address

2F, 65 Tung-Hsing Road, Hsing-Yi District 110, Taipei, Taiwan, R.O.C. As of December 31th of 2009

0

Support Logistics Business Business Group Group

Finance Office

Administration Group

F&B Business Support Center

1970 1978/04

PCSC set up formally with a capital investment of NT$190 million.

1978/05 1978/10

14 President Super Stores (former name) opened simultaneously nationwide. Contract signed with U.S. Southland Corporation and introduced its know-how.

1980 1980/02

Grand opening of the first 7-ELEVEN store: “Chang-An” store.

1982/11

PCSC merged into its parent company PEC because of long-term deficit.

1983

Commenced 24-hour operations.

1986/04

The100th store opened: “Chin-Yuan” store.

1987/07

PCSC independent from the parent company PEC.

1988/04 1988/09

The 200th store opened: “Hsiu-Chi” store. First charity event "Bring Back the Love " launched.

1989/04 1989/08

The 300th store opened: “Zhou-Yue” store. EOS (electronic ordering system) installed throughout the islan.

1990 1990/06 1990/09 President Office

Finance Department

Procurement Department

Information System Department

Accounting Department

General Administration Department

Human Resource Department

16.3 26.4 1.2 3.2 5.4 7.2 7.9 10.4

43.3

76.5

'80 '81 '82 '83 '84 '85 '86 '87 '88 '89

108.2

'90

125.8

'91

150.2

'92

176.3

'93

290.4

Operations Department Tao-Chu

Fresh Food Department

208.0

'94

'95

'96

'97

'98

'99

'00

'01

'02

'03

'04

'05

'06

'07

'08

'09

Logistics Department

Shanghai President Coffee Corp. established. Received ISO9002 “Perfect Mark” certification. PCSC signed perpetual agreement with 7-ELEVEN USA. 36 7-ELEVEN Express stores opened in 30 Taiwan Railway stations to serve passengers. Contract signed with Philippine Seven Corp., extending business scope globally.

2001/06 2001/12

PCSC received UKAS ISO14001 certification. “Citizen’s lunch box” was introduced, changing the dining behaviors of Taiwan consumers.

2002/04 2002/04

The 3,000th store opened: “Cheng-Tien” store. Grand opening of Tungshan Life-style Center(PCSC’s first Life-style Center).

2003/01 2003/09 2003/11

Ching-Jing Travelers Center opened, bringing up local tourism business. Joint venture with MUJI Japan to form Muji (Taiwan) Co., Ltd. Second-generation POS system implemented at 7-ELEVEN stores.

2004/04

Joint venture with Livzon Pharmaceutical Group of Join Care Pharmaceutical Group to establish President Cosmed Chain Store (Shen Zhen) Co., Ltd. Joint venture with Duskin Co., Ltd. of Japan to introduce Mister Donut chain to Taiwan. Joint venture with Shandong International Business Group to form Shandong PCSC Ginza Supermarket. PCSC ranked as No.1 of Corporate Citizenship by Commonwealth Magazine, also on top list as the Best Performing Company in ten consecutive years. icash card launched in 7-ELEVEN stores, creating a big hit in the market: one pre-paid card covering all daily necessities.

2004/08 2004/09 2004/10

The 500th store opened: “Chieh-Meng” store. Retail Support International Corp., a distribution company founded in cooperation with Mitsubishi Japan. Operating revenue reached 10.8 billion NT dollars, making PCSC the domestic retail leader.

2005/04 2005/11

PCSC (Vietnam) Supermarket Ltd. established to operate Unimart supermarket in Hanoi. the 4,000th store opened: “Fenchi Lake” store.

2006/08

1993/10

Charity campaign “Famine 30” –first prize of MCEI Marketing Excellence Award.

2006/11

7-ELVEN launched the ibon kiosk, providing 8 major functions to fulfill the ideal as the community service center. Introduced the Cold Stone Creamery; the first time to be licensed to operate in two areas by the same brand.

1994/08

Joint Venture with Duskin Japan to form Duskin Serve Taiwan Ltd.

1995/07 1995/08 1995/11

The 1,000th store opened: “Chien-Cheng” store. President Drugstore Business Corp. established to operate Cosmed drug stores. First-generation of POS system implemented.

1996/08

Opened stores in Eastern Taiwan: Ilan region.

2007/11

1997/08 1997/09 1997/11

President Chain Store Corp. issued initial public offering (IPO). Joint venture with Starbucks USA to form President Coffee Corp. Accomplished island-wide network through store expansion into Hua-Tung area (eastern Taiwan).

2007/11

1999/04

Overcoming distribution challenges, territory extended to Penghu area, marking a new phase in store expansion. The 2,000th store opened: “Yuan-Jing” store. Opened stores in Kinmen, providing convenient services to soldiers and offshore citizens. Good Neighbor Foundation established for the contribution of neighborhood community works. President Transnet Corp. established in cooperation with Yamato Transportation Co. Ltd., the No.1 delivery company in Japan.

1990/12

1999/05 1999/06 1999/09

Lifestyle Center Department

2000 2000/05 2000/07 2000/07 2000/09 2000/10

2004/12

572.3 497.2

Store count

Public Relatoins Office

Marketing Group

809.4 776.2 720.0

Over 8000

F&B Business Group

Unit: NT$100 million

NT$9.151 billion NT$101.76 billion (2009)

Retail Business Group

'09

Chin-Yen Kao

1000

Capital

'06

1978

Chung-Jen Hsu

7-ELEVEN Business

1,896 1,588 1,318 1,135

'80 '81 '82 '83 '84 '85 '86 '87 '88 '89 '90 '91 '92 '93 '94

Establishment

China Business Group

2,241

2000

0

President: Chung-Jen Hsu

Unit: Store

Milestones

1999/09

2007/01 2007/01 2007/10

2007/12 2007/12 2008/03

2008/04 2008/09

2009/04

7-ELEVEN was authorized exclusively to operate stores in six HSR stations, offering complete services with resources of PCSC subsidiaries. Launched the icash wave by integrating functions of icash and credit cards; the first retailer in Taiwan to integrate Electronic Purse with credit card. 7-ELEVEN launched the second-generation all-in-one printer, integrating it with ibon to build the store as the mobile business center. 7-ELEVEN Alishan Life Style Center opened at an elevation of 2170 meter. 7-ELEVEN and Starbucks here are the highest stores in Taiwan. Cooperated with Rakuten, Inc. to open Taiwan Rakuten Ichiba, Inc., entering into the on-line shopping mall business. With over 1000 CITY CAFÉ machines rolling out in stores, 7-ELEVEN becomes the largest coffee chain in Taiwan. Joint venture with SAZABY LEAGUE to open Afternoon Tea. PCSC received the 2008 Corporate Citizen Award from Common Wealth Magazine for outstanding performance in corporate commitment, social participation, and environmental protection. PCSC received the Corporate Social Responsibility Award from Global Views Magazine for its achievements in CSR. 7-ELEVEN Self-service Gas Station opened in Lin-Kou, with the combination of convenience store and gas station. With the establishment of President Chain Store Corporation (Shanghai), 7-ELEVEN expanded its presence in Shanghai.

PCSC Milestones

PCSC Organization Chart

PCSC Organization Chart

PCSC Overview

Overview of PCSC