AUSTRALIA
2016 HUDSON SALARY GUIDE SALES, MARKETING & COMMUNICATIONS
ABOUT THIS GUIDE This Salary Guide is a compilation of salary and market information provided by Hudson consultants, clients, candidates and other sources across Australia. Information was gathered by drawing on the extensive knowledge of our recruitment consultants across Hudson’s specialist practice groups. Hudson is a global talent solutions company with expertise in leadership and specialised recruitment, recruitment process outsourcing and talent management across key industry sectors. Our specialist recruiters are industry professionals who understand their market and the roles they recruit for — and how much those roles are worth. Salary ranges are approximate guides only. They relate to base salaries and exclude superannuation/bonuses/incentive schemes/stock options.
CONTACT US Perth
08 9323 0222
Melbourne
03 9623 6666
Sydney
02 8233 2222
au.hudson.com
SALES, MARKETING & COMMUNICATIONS
PERMANENT ROLES
SYDNEY
MELBOURNE
PERTH
AUD ‘000
AUD ‘000
AUD ‘000
Online Marketing Coordinator
60 - 70
65 - 75
60 - 70
Online Marketing Manager
80 - 120
80 - 120
80 - 120
Digital Campaign Manager
80 - 120
90 - 120
80 - 120
Digital Specialist (User Experience)
90 - 120
80 - 100
75 - 120
Content Producer/Manager
80 - 120
90 - 120
85 - 120
Web Designer (Junior)
60 - 70
65 - 80
65 - 80
Web Design/Front-End Developer (Senior)
80 - 110
80 - 110
80 - 110
SEO Specialist
75 - 100
65 - 85
65 - 85
Social Media/Community Manager
80 - 130
100 - 140
85 - 130
Web Analytics Manager
100 - 140
90 - 140
80 - 130
eCommerce Manager
100 - 140
120 - 140
90 - 120
Head of Digital
170+
160+
120+
Head of Digital Production
150+
160+
120+
Marketing Coordinator/Assistant (0–2 years)
50 - 75
50 - 60
45 - 60
Marketing Executive (0–2 years)
55 - 75
60 - 65
50 - 65
Senior Account Executive (2 years+)
65 - 100
60 - 80
60 - 70
Bids & Tenders Executive
65 - 95
70 - 90
70 - 90
Bids & Tenders Manager
100 - 130
85 - 120
85 - 115
Marketing Analyst
70 - 130
70 - 110
75 - 100
Account Manager (3–5 years)
70 - 85
70 - 85
65 - 80
Senior Account Manager (4 years+)
75 - 90
75 - 90
70 - 90
Account Director (2 years+)
90 - 120
90 - 110
95 - 110
Product Manager
80 - 120
80 - 100
70 - 120
Brand Manager
80 - 120
100 - 120
N/A
Senior Brand Manager
120 - 150
130 - 150
N/A
Corporate Affairs Manager
120 - 140
130 - 160
N/A
Public Relations Manager
90 - 150
90 - 120
90 - 120
Strategy Manager
75 - 110
100 - 120
110 - 130
Marketing Communications Manager
100 - 150
95 - 130
80 - 150
Channel Marketing Manager
90 - 140
80 - 100
110 - 130
Innovation Manager
120 - 150
120 - 150
N/A
Trade Marketing Manager
100 - 150
120 - 150
N/A
Marketing Director
100 - 250+
90 - 150+
90 - 140+
Category Executive
55 - 65
55 - 65
N/A
DIGITAL - ALL SECTORS
ALL SECTORS
Category Analyst
55 - 65
55 - 65
N/A
Category Manager
80 - 120
90 - 110
N/A
ANNUAL BASE SALARY 2016
SALES, MARKETING & COMMUNICATIONS
PERMANENT ROLES
ALL SECTORS - AGENCY & MEDIA
SYDNEY
MELBOURNE
PERTH
AUD ‘000
AUD ‘000
AUD ‘000
Territory Manager (entry level)
55 - 65
55 - 65
50 - 70
Territory Manager (3 years+)
70 - 90
65 - 75
70 - 90
Area Sales Manager (Pharma)
85 - 110
80 - 150
110 - 120
150 - 200
150 - 200
N/A
Sales Coordinator
45 - 50
45 - 60
40 - 45
Sales Executive (1.5 years+)
60 - 80
55 - 80
50 - 95
Sales Account Manager (3 years)
60 - 90
60 - 85
50 - 70
Sales Account Director (3 years+)
90 - 130
90 - 145
80 - 100
Client Relationship Manager
90 - 110
90 - 100
85 - 110
Business Unit Manager (Pharma)
Business Development Manager
75 - 120
100 - 120
90 - 140
Business Development Director
150 - 200
150 - 200
150 - 200
State Sales Manager
90 - 150
120 - 150
90 - 120
National Sales Manager — Small Team
120 - 150
100 - 120
100 - 140
National Sales Manager — Large Team
130 - 160
120 - 150
120 - 150
150+
150+
150+
Marketing Assistant (0–2 years)
55 - 70
50 - 65
55 - 70
Marketing Coordinator (3 years+)
55 - 75
55 - 65
55 - 75
Product Manager
80 - 150
100 - 150
N/A
Sales Director GENERAL - FINANCIAL SERVICES
Senior Product Manager
150 - 220
150 - 220
N/A
180 - 250+
180 - 250+
N/A
Marketing Analyst
80 - 120
75 - 110
80 - 120
PR Manager
85 - 135
80 - 120
80 - 130
Internal Communications Manager
80 - 140
75 - 110
80 - 120
Campaign Manager (5–7 years)
90 - 130
85 - 110
80 - 120
Sponsorship Manager
85 - 130
100 - 120
90 - 110
Strategy Manager
150 - 200
150 - 200
110 - 130
Brand Manager
80 - 120
90 - 110
N/A
Segment Manager
90 - 140
90 - 130
110 - 120
Marketing Manager
100 - 150
100 - 150
110 - 130
Senior Marketing Manager
120 - 180
140 - 180
130 - 150
Marketing Director
180+
180+
150+
Head of Marketing
250+
250+
150+
Head of Product
ANNUAL BASE SALARY 2016
SALES, MARKETING & COMMUNICATIONS
PERMANENT ROLES
SYDNEY
MELBOURNE
PERTH
GENERAL - PUBLIC SECTOR
AUD ‘000
AUD ‘000
AUD ‘000
Communications Advisor Grade 3
50 - 65
55 - 70
60 - 75
Communications Advisor Grade 4
65 - 85
70 - 79
75 - 85
Senior Communications Advisor Grade 5
85 - 120
80 - 100
85 - 100
Communications Manager Grade 5+
100 - 140
80 - 135
110 - 130
Senior Communications Advisor Grade 6
120 - 140
100 - 130
100 - 130
Policy Manager
80 - 150
80 - 150
110 - 130
Marketing Communications Manager
100 - 170
85 - 150
110 - 130
150+
135+
150+
Head of Communications
ANNUAL BASE SALARY 2016
Please note: Salary ranges are based on information provided by Hudson clients, candidates and other sources and as a result are approximate guides only. They relate to base salaries only and exclude superannuation/bonuses/incentive schemes/stock options. Further they incorporate placements across both small to medium companies (defined as having a turnover of less than $100 million) and large companies (defined as having a turnover of more than $100 million). Roles marked n/a indicate insufficient placement data to represent the market adequately.
