Fitbit Product Launch Event Bill Zerella, Chief Financial Officer Brad Samson, Vice President of Investor Relations Melanie Chase, Director of Product Marketing
August 29, 2016 © 2016 Fitbit Inc. All rights reserved. © 2016 Fitbit Inc. All rights reserved.
Forward-Looking Statements Disclaimer This presentation may contain forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Words such as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” and similar expressions are intended to identify forward-looking statements. Forward-looking statements contained in this presentation include statements about regarding the future retail availability of Fitbit Charge 2TM and Fitbit Flex 2TM, as well as Fitbit and third party accessories, the availability of certain product features and new product demand. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under the heading “Risk Factors” in our most recent report on Form 10-Q filed with the Securities and Exchange Commission. All forward-looking statements are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events.
©2016 Fitbit Inc. All rights reserved.
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Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration, and guidance to reach their goals. ©2016 Fitbit Inc. All rights reserved.
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The Global Health Challenge
#1
1 in 11
1 in 3
global cause of death is cardiovascular disease
people around the world have diabetes
adults worldwide are overweight
©2016 Fitbit Inc. All rights reserved.
Sources: World Health Organization and CDC, 2015
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Health Goals
Be More Active
©2016 Fitbit Inc. All rights reserved.
Exercise More
Eat Smarter
Sleep Better
Manage Weight
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#1
48.7
64
wearable brand globally
million devices sold
countries
1
©2016 Fitbit Inc. All rights reserved.
54,000 2
stores
2
Source: 1 IDC Worldwide Wearable Device Tracker, May 2016. 2 As of Q2 2016
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Empowering Every Fitness Level PERFORMANCE FITNESS
Surge
Achieve peak performance and take training to a new level Charge 2
ACTIVE FITNESS
Blaze
NEW!
Make the most of workouts and track your active lifestyle
Flex 2
EVERYDAY FITNESS
NEW!
Alta
One
Zip
Use everyday activities to improve your overall health
©2016 Fitbit Inc. All rights reserved.
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NEW CLASSICWHAT’S FEATURES
Legacy of Charge HR FEATURE OVERVIEW • • •
WHAT’S NEW
Groundbreaking product within the category #1 Selling Fitness Tracker & Wearable in U.S.* First to introduce continuous & automatic heart rate tracking to your wrist
OUR MOST POPULAR TRACKER ©2016 Fitbit Inc. All rights reserved.
Source: The NPD Group, Retail Tracking Service, Apr– Jun 2016, Digital Fitness Devices, Smart Watches, Units
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MAKE EVERY BEAT COUNT Our most popular fitness wristband reimagined, with new heart rate innovations, more personal style, and smarter technology. ©2016 Fitbit Inc. All rights reserved.
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NEW CLASSICWHAT’S FEATURES • PurePulse® heart rate • Tracks all-day activity • SmartTrack™ auto exercise recognition • Auto sleep tracking • Long-battery life up to 5 days* • Syncs wirelessly • Water resistant
WHAT’S NEW • • • • • • • •
Multi-sport tracking Connected GPS, Interval Workouts Cardio Fitness Level using VO2Max Guided breathing sessions Call, text, & calendar alerts Reminders to Move New sleek design with larger display Interchangeable bands
FEATURE OVERVIEW ©2016 Fitbit Inc. All rights reserved.
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Enhanced Exercise Experience Multi-Sport Tracking
©2016 Fitbit Inc. All rights reserved.
Connected GPS
Interval Workout Mode
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Know Your Heart with PurePulse® CONTINUOUS, WRIST-BASED HEART RATE – WITHOUT AN UNCOMFORTABLE CHEST STRAP
REACH WEIGHT GOALS
OPTIMIZE TRACK HEALTH WORKOUTS & FITNESS
©2016 Fitbit Inc. All rights reserved.
MANAGE STRESS
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Cardio Fitness Level Get snapshot of your fitness level •
Calculates a personalized Cardio Fitness Score (estimated VO2 max) powered by PurePulse
•
Gives you a fitness level rating based on your age range and gender
•
Learn how you can improve over time
©2016 Fitbit Inc. All rights reserved.
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Cardio Fitness Level Get snapshot of your fitness level •
Calculates a personalized Cardio Fitness Score (estimated VO2 max) powered by PurePulse
•
Gives you a fitness level rating based on your age range and gender
•
Learn how you can improve over time
©2016 Fitbit Inc. All rights reserved.
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Guided Breathing Sessions Find Moments of Calm • Personalized guided sessions based on your real-time heart rate • Displays visual cues to help you align each inhale and exhale with the guide
• Helps you find moments of calm, improve focus and build healthier habits
©2016 Fitbit Inc. All rights reserved.
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Smarter & More Motivating NEW TO FITBIT
Reminders to Move Reminds you to move and congratulates you when you do
SmartTrack™ Auto Exercise Recognition • Automatically record walking, running, biking, elliptical, & more
• Customize to fit your personal fitness goals
©2016 Fitbit Inc. All rights reserved.
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Smart Notifications
Stay connected to incoming calls, texts & calendar notifications right on your wrist
©2016 Fitbit Inc. All rights reserved.
Global Summit Product Marketing
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New Design & Display
Need to add lifestyle images that hero new design Add Los York End Card Animation
• Sleek design • Larger display • More interactive
• Interchangeable bands
©2016 Fitbit Inc. All rights reserved.
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Personalize with Multiple Clock Faces
Customize your clock face to match your personal style, no matter what you’re doing
©2016 Fitbit Inc. All rights reserved.
Global Summit Product Marketing
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EVERYDAY & ACTIVE
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Core & Category Growth Opportunity
• Demand: Upgrading the #1 selling activity tracker in the US* • Essential Features: combines heart rate, fitness, all day, & smart features at $149.95 • For everyone: Core product targeting our active consumer but appeals to everyone *Source: The NPD Group, Retail Tracking Service, Apr– Jun 2016, 23 Digital Fitness Devices, Smart Watches, Units
Charge 2
$149.95
In-Box
Make Every Beat Count.
4 colors, 2 sizes
Global Availability: Fall 2016 Accessory Bands, Luxe & Special Edition:
Classic Accessory Bands
Luxe Leather Bands
$29.95
$69.95
1
1
Winter 2016
Special Edition ©2016 Fitbit Inc. All rights reserved.
$179.95 1
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Tracker sold separately
Fitbit Flex •
Breakthrough product in wrist-based wearables category
•
Designed with style and versatility in mind
•
#1 selling fitness tracker in the U.S. 2013-2014*
Source: The NPD Group, Retail Tracking Service, Apr 2013 – Dec 2014, Digital Fitness Devices, Smart Watches, Units ©2016 Fitbit Inc. All rights reserved.
Source: The NPD Group, Retail Tracking Service, Apr 2013 – Dec 2014, Digital Fitness Devices, Smart Watches, Units
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FIT FOR EVERY YOU Our iconic fitness wristband reimagined with a slimmer, swimproof design, increased versatility for wear day to night, and new exercise and smart features that blend fun and fitness.
©2016 Fitbit Inc. All rights reserved.
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CLASSIC FEATURES
WHAT’S NEW
• Tracks all-day activity
• Slimmer design, built for versatility
• Automatically tracks sleep
• New accessory partners
• Silent vibrating alarm
• Swim-proof, swim tracking
• Syncs wirelessly • Up to 5 days battery life
• SmartTrack auto exercise recognition
• Reminders to Move • Call & text notifications
FEATURE OVERVIEW ©2016 Fitbit Inc. All rights reserved.
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What’s New 1 30% smaller than Flex
Designed for versatility
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Swim-Proof
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Enhanced Fitness & Smart Features
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Flex 2 Industrial Design
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Classic Collection
•
WATER IMAGE ALL TPU
©2016 Fitbit Inc. All rights reserved.
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Luxe Collection Accessories •
LAYDOWN OF JUST ACCESSORIES ON BOXES
©2016 Fitbit Inc. All rights reserved.
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Swim-Proof • Water resistant up to 50 meters
• Tracks swimming & counts laps • Life-Proof to go anywhere
©2016 Fitbit Inc. All rights reserved.
Global Summit Product Marketing
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SmartTrack™ • Automatically record walking, running, biking, elliptical, swimming & more • Credit toward personalized weekly exercise goals
©2016 Fitbit Inc. All rights reserved.
Global Summit Product Marketing
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Reminders to Move • Friendly motivation to move more • Mini hourly goals of 250+ steps • Customize to fit your schedule
©2016 Fitbit Inc. All rights reserved.
Half circle screen
Global Summit Product Marketing
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Stay Connected Smart Notifications with light & vibration patterns
©2016 Fitbit Inc. All rights reserved.
Call
Text
Global Summit Product Marketing
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Core & Category Growth Opportunity
• Entry Level Price Point: $99.95 • For Everyone: Easy and Simple • Intended to bring new users into the category: versatile design can look like jewelry, not technology
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Flex 2
$99.95
Fit for Every You.
In-Box 4 colors, 2 sizes
$29.95
Global Availability:
Classic 3 Packs
Fall 2016
1
2 styles, 2 sizes Pink Pack
Sport Pack
Bangle
1
Silver, Gold, Rose Gold; 2 sizes $89.95 / $99.95 ©2016 Fitbit Inc. All rights reserved.
Pendant
1
Silver, Gold $79.95 / $99.95 1
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Tracker sold separately
New Features and Stylish Designs Debut for Blaze and Alta © 2016 Fitbit Inc. All rights reserved.
Introducing Fitbit Adventures
©2016 Fitbit Inc. All rights reserved.
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New Features for Fitbit Blaze
Circuit Clock Face
©2016 Fitbit Inc. All rights reserved.
Nautical Clock Face
Reminders to Move
Expanded Notifications
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Gold laydown image
©2016 Fitbit Inc. All rights reserved.
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Q&A
• Bill Zerella, Chief Financial Officer • Brad Samson, Vice President of Investor Relations • Melanie Chase, Director of Product Marketing ©2016 Fitbit Inc. All rights reserved.
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THANK YOU ©2016 Fitbit Inc. All rights reserved.