Daily volume grew 37%, resulting in a revenue increase of $240,000 of revenue. Overnight drive-in ratio increased 5.4% as well, driving approximately ...
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benchmarking exercise have been well documented in a report and series of case studies. This case study is on the Courtyard by Marriott Surfers Paradise
CASE STUDY HOTEL
Client
ORLANDO WORLD CENTER MARRIOTT RESORT
Orlando World Center Marriott Resort
Overview
Towne Park was given the opportunity to generate additional revenue for the hotel, despite a 3% decrease in occupancy at the Four Star AAA/Diamond Hotel located in Orlando, Florida.
Solution
Towne Park hired business-minded managers and a passionate, hardworking line-level staff who installed Towne Park’s proven proprietary systems and processes, including: Real-Time Financial Analysis • Defined Auditing Processes • Yield Management •
Towne Park provided better information while improving Orlando World Center Marriott Resort‘s guest satisfaction scores.
Results
Despite a 3% decrease in occupancy, revenue increased by $814,306 (31%) in a 12 month period when compared to the same period the year before. This increase in revenue was the direct result of better revenue control and management. Daily volume grew 37%, resulting in a revenue increase of $240,000 of revenue. Overnight drive-in ratio increased 5.4% as well, driving approximately $373,000, or 14%, of supplementary revenue. Even with a shift towards self-parking, revenue per vehicle increased from $10.23 to $12.05 (+18%). This increase of $1.82 resulted in approximately $259,000, or 10% of additional revenue.
