DoubleClick Bid Manager
There’s a smarter and easier way to use real-time bidding when buying display. DoubleClick™ Bid Manager is a sophisticated demand-side platform that’s fully integrated with DoubleClick Digital Marketing—and designed to deliver precise and powerful display buying.
Make better display buying decisions
37B
We’ve made it easier than ever to make intelligent media-buying decisions. With DoubleClick Bid Manager, you can rely on powerful audience and contextual data to target the right customers at the right moments and utilize robust optimization capabilities to bring control and performance to your campaigns.
Access 37+ billion impressions daily
• With our best-in-class keyword contextual targeting, you can reach consumers at the precise moments they are reading relevant content. • Layer this with first- and third-party data to reach your precise audience and instantly find the most successful places to show your ads. • Bid and buy with tools that are easy to use, in a single intuitive interface. • Rely on proprietary optimization tools—the result of years of Google bidding technology expertise. Scale your business
40+
dynamic creative
With access to more than 37 billion impressions daily across inventory from more audience than 40 countries, the opportunities to grow your business are unlimited.
publisher
• Choose from multiple display formats, including mobile, video, rich media, expandables, and private inventory—all in one place. publisher
• Rest assured that the DoubleClick platform—backed by the global Google infrastructure—has the technology and capacity to grow at the pace of the industry. audience
dynamic creative
Buy inventory from 40+ countries
• With streamlined workflows and an intuitive interface, DoubleClick Bid Manager makes display buying simpler and faster, so you can do more in less time. Integrate your online marketing Bring together all your display formats, data, and digital channels in one place—for faster access, better insights and more effective campaigns. We’ve created a single, comprehensive platform for advertisers and agencies to easily manage their media. • Access all digital media buying—reservations, auction display, search, social, contextual targeting video, mobile and more—through the one interface. cross channel
cross channel
verification
verification
• Finally, get a single view of your consumer. Bring all of your digital channels together for true cross-channel campaigns, reporting, and insights. contextual targeting
1
DoubleClick Bid Manager
Take a closer look at what you can do with DoubleClick Bid Manager recisely target the right customers: From your P first-party data to the 30,000+ audience segments offered by our third-party data partners, DoubleClick Bid Manager provides the full breadth of audience targeting. Easily identify consumers who have already engaged with your brand, or find prospectives based on their demographics, behavior, location, and interests.
800M
Buy direct from publishers: We offer multiple options to buy directly from publishers, allowing you to bring the power of real-time buying to your direct deals. rotect your brand: Find the right placements for P your brand with our many brand safety measures. Built-in brand safety settings easily filter various types of sites. You can also avoid specific placements with keyword, page, or site-level exclusions, or target the sites you want with custom site lists.
Access 800+ million unique urls each day
ad serving & trafficking
ind them at the right moments: Our proprietary F keyword contextual targeting—developed from years of Google search expertise—analyzes web content to determine the precise semantic meaning of each page, allowing you to find the relevant places for your ads. When layered with audience targeting, you can find the right audience at just the right moments. ptimize based on your unique objectives: Our O proprietary algorithms can automatically optimize bids to meet your unique objectives, from CPC or CPA targets to maximizing revenue. Make the most out of your media dollars by making them work towards your specific goals. uy all your display and formats in one place: In B DoubleClick Bid Manager you can buy all of your display formats—video, mobile, rich media, expandables, and standard display—in one easy-to-use interface. Now you can pull reports, analyze performance, and optimize your campaigns all in one place.
I ntegrate with DoubleClick ad serving: DoubleClick Bid Manager is fully integrated with DFA, which makes trafficking, reporting, and analyzing campaigns simpler and more accurate. Creatives, user lists, and reporting data from DFA are automatically available in DoubleClick Bid Manager for your campaigns. lose the loop with search: You now have the C opportunity to re-engage with consumers who have clicked on your DoubleClick™ Search-managed ads by showing them display ads. Remarketing lists created in DoubleClick Search are automatically available in DoubleClick Bid Manager.
40 in 40
Our algorithm evaluates up to 40 variables in less than 40 milliseconds to calculate each bid.
et full transparency: With fully transparent reporting G you see exactly where your ads run and how they perform in real-time. You also know the exact costs associated with your media and data purchases with no hidden fees.
About DoubleClick Bid Manager
About DoubleClick
DoubleClick™ Bid Manager is a next-generation demand-side-
Google’s DoubleClick™ provides ad management and ad serving
platform (DSP) providing trading desks, agencies, and advertisers with
solutions to companies that buy, create or sell digital advertising.
greater transparency and performance in global display media buying
The world’s top marketers, publishers, ad networks and agencies
across ad exchanges. Proprietary algorithms analyze every impression
use DoubleClick platforms as the foundation for their digital
and optimize buying in real time to meet advertisers’ unique
marketing. With deep expertise in ad serving, media planning, search
objectives. Powerful targeting combines audience and contextual
management, rich media, video and mobile, DoubleClick platforms
data to reach the right audiences at the right moments. DoubleClick
help customers execute their digital media strategy more effectively.
Bid Manager is fully integrated with DoubleClick Digital Marketing, streamlining workflows and reporting and enabling true cross-channel buying. www.doubleclick.com/bidmanager
© 2012 Google Inc. All rights reserved. Google, the Google logo, DoubleClick and the oubleClick logo are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
2
