Utilizing DoubleClick Bid Manager to drive conversions The Objective ... exchanges and channels they managed to do so cost effectively . Google confid...
Google confidential Utilizing DoubleClick Bid Manager to drive conversions The Objective • Ooredoo Kuwait has a very precise consumer segmentation strategy guiding
DoubleClick Bid Manager What does a DSP do? About DoubleClick Bid Manager DoubleClick Bid Manager is a next-generation demand-side-platform (DSP) providing trading desks,
together for true cross-channel campaigns, reporting, ... offered by our third-party data partners, DoubleClick Bid Manager provides the full breadth of audience
CASE STDY Google Analytics 360 Google Analytics 360 and DoubleClick Bid Manager boost conversions by 423% eFinancialCareers is the world’s leading financial
As a starting point, Maxus and BT chose to use DoubleClick Bid Manager as the programmatic buying platform, enabling the team to buy display
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Bid Manager Installation Guide Eaton Distributor ... • Double-click the Bid Manager icon on your desktop, • Or, click the Start button, select Programs ,
By using intelligent bid strategies in DoubleClick Search, Avanza produces ... DoubleClick Bid Manager and DoubleClick Campaign ... cost per acquisition has dropped
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Download MONDAY — FRIDAY. THURSDAY, OCTOBER 20 2016. Daily Journal of Commerce. Since 1922. DIGITAL EDITION www.djcgulfcoast.com. BIDS EXTENDED.
Download International Journal of Communication 8 (2014), 2220–2239. 1932–8036/ ... Keywords: cross-media, transmedia, TV drama, extensions, convergence, audience engagement ... However, although research has examined TV programs being.
Comm 724 – AUDIENCE RESEARCH AND CULTURAL STUDIES ... Remaking Television Culture ... Poachers, Nomads. pp.9-49, Textual Poachers: Television Fans and Participatory
EBASE Supports Bid Item History based Estimating, ... DOUBLE-CLICK, on your estimate Yes ... EBASE Project Estimating and Bid Analysis System
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Member of the FINRA and SIPC. San Francisco New York Boston Chicago Minneapolis Google/DoubleClick Partner Summit The Opportunity in Non-Premium Display Advertising
6 “eminent Author.” Moreover, with the second quote, Franklin is playing with the idea of Poor Richard himself having two audiences, one being the “learned
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A subtle jolt of realization passed through the Team, and at that moment, they took their first step towards truly becoming a self-organizing Team
DoubleClick ad exchange, ... Channel mix 2 Publisher VerTiCal ... revenue from these partners in ways that complement their direct sales strategies. in 2011
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Journal of Management and Marketing Research Leadership decision making, page 2 INTRODUCTION “Leadership is the art of achieving more than the science of management
Utilizing the Organizational Leadership Journal of Management and Marketing Research 111 Utilizing the Organizational Leadership Assessment
2 The National Middle Manager Personal Qualities and Attributes (PQAs) Confidence and resilience – consistently projects and promotes a confident, controlled
Utilizing DoubleClick Bid Manager to Segment and Leverage Your Audience February 2015
Google confidential
Utilizing DoubleClick Bid Manager and DoubleClick Campaign Manager, Vivaki was able to execute an effective
consumer segmentation strategy for Ooredoo Kuwait online across channels and devices.
Consolidation of activities minimized waste through optimized frequency caps and audience data centralization.
Using a mix of upper and lower funnel tactics Vivaki was able to out perform previous campaigns across key KPIs for Ooredoo Kuwait
Google confidential
Utilizing DoubleClick Bid Manager to drive conversions The Objective • Ooredoo Kuwait has a very precise consumer segmentation strategy guiding it’s marketing activities, much like all the major Telecom providers and they needed to effectively execute it online • Ooredoo Kuwait had a special promotion on prepaid recharges, offering 50% discounts for those who recharged within the month • They needed to drive prepaid users to recharge • It was a short campaign (1 month) and they needed to boost conversions at the lowest CPA possible as prepaid users are from their lower ARPU segment (meaning lower ROI on each conversion vs. postpaid consumers)
The Solution • Utilizing DoubleClick Campaign Manager Ooredoo’s site and conversion pages were comprehensively tagged enabling the clear segmentation of consumers by their plans (so they could isolate the recharge customers) • Vivaki structured the campaign to first drive users to the Recharge home page, re-target those who visited the home page and drive them to convert (across their activities on display, FBX and mobile) • Utilizing proper tagging they were able to intelligently segment their audience and by consolidating across exchanges and channels they managed to do so cost effectively
Google confidential
A 3 prong strategy was adopted
Prospecting
Social
Mobile
Widely targeting across all exchanges to maximize reach and drive users into the purchase funnel
Reaching those engaging in social media via Facebook Exchange
Differentiating tactics on App vs. Web
Lower and Upper funnel Remarke2ng throughout
Google confidential
Achieving a staggering 88% reduction in CPA through effective programmatic tactics Effectively structuring and executing programmatic campaigns allowed Vivaki to: CPA Lower CPMs – 54% vs. the average
USD
88%
Consolidate activities across display, social, desktop and mobile Boost conversion volumes – 200% more conversions than the target Reach the right consumer segment audience with the right message
Google confidential
Ooredoo Recharge 50% Bonus Average of all other Ooredoo campaign campaigns
“While effective audience segmentation is important for all types of advertisers, it is especially critical for Telecom advertisers who already have a definitive consumer segmentation strategy guiding their marketing efforts. Through consolidation of activities and effective site tagging we were able to realize this strategy online for Ooredoo Kuwait.” Roli Okoro Head of AOD MENA
Google confidential
“We operate in a fiercely competitive Telco market so it is becoming increasingly important for us to leverage our audience data in a meaningful way. Through DoubleClick Bid Manager and DoubleClick Campaign manager we were able to consolidate and segment our audience data resulting in the ability to run efficient and effective online campaigns.” Ali Asgar Sr. Manager, Communications Ooredoo Kuwait
