June 11, 2013 transcosmos inc.
transcosmos begins offering Google’s DSP DoubleClick Bid Manager ~ Supporting centralized operations management for detailed targeting of display ads and overall Internet advertising ~ transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) has begun offering the DSP (Demand Side Platform *1) DoubleClick Bid Manager provided by Google. By providing the third-party delivery ad management tool DoubleClick for Advertisers, which has shown previous sales results, together with the search ad bidding tool DoubleClick Search, more effective ad delivery is possible with centralized management and operation of Internet advertising. With the evolution of ad technology in recent years, real-time bidding (RTB) for Internet advertising has emerged and the flow of automation associated with it has accelerated. Consequently, the planning and operation of Internet advertising are becoming increasingly sophisticated with regard to which ad technology to use, functions ranging from delivery to advertising effectiveness measurement, and whether to perform re-allocation of budgets. On the other hand, some challenges have also arisen due to the existence of a number of different tools in each area, such as measurement indicators, integrated management of data, and loss prevention for Cookies. The DoubleClick Bid Manager that transcosmos has started handling at this time is one of the DoubleClick Digital Marketing Internet advertising platforms provided by Google, and it is a tool for maximizing advertising effectiveness by placing automatic bids in real-time for optimal targeted ad spots in response to user attributes, areas of interest and purchase intentions, as well as the objective of the advertiser. In addition, by visualizing the purchasing ad spot and excluding ad spots on sites that could damage the brand of the advertiser, it is possible to protect their corporate brand. Furthermore, by using the third-party delivery ad management tool DoubleClick for Advertisers together with the search ad bidding tool DoubleClick Search, both of which accompany DoubleClick Digital Marketing, it becomes possible to manage and operate overall Internet advertising in an integrated fashion while preventing the loss of Cookies through the use of common tags. At transcosmos, we are taking advantage of our track record and know-how from handling DoubleClick products for many years, by not limiting to specific optimization support in areas such as listing ads and display advertising, but by continuing to support the overall optimization of Internet advertising and the development of advertising effectiveness by maximizing the capabilities of the associated ad technology. ■Working with DoubleClick Bid Manager,transcosmos will be able to help provide... • • • •
Detailed control of display ad delivery destinations Transparency of delivery destination media Ad verification (*2) friendly brand protection filter function Detailed delivery reports by campaign, URL and creativity, etc.
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Centralized management and operation of Internet advertising by DoubleClick Digital Marketing
*1: An advertising management tool for advertisers to help maximize advertising effectiveness *2: A tool to verify that ads are not delivered to inappropriate sites which could compromise the brand value of the advertiser, while assuring that they are placed in locations visible to the user, etc.
* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries. * Other company names and product or service names mentioned are registered trade names or trademarks of various other companies. About transcosmos inc. transcosmos launched operations in 1966. Since then it has combined superior “human resources” with the most up-to-date “technological” capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as Call Center Services, Business Process Outsourcing Services, and Digital Marketing Services either as standalone solution or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers in E-Commerce business, and to improve operational efficiency and reduce clients operational cost for back office and information system operations. Further, these services have been expanded beyond Japan, globally, centered in Asia. transcosmos aims to be the “Global IT Partner” of its corporate clients to provide them with high quality outsourcing services on a global scale.
Contact for news media inquiries: Inquiries from the media should be forwarded to transcosmos inc. Public Relations & Advertising Department Mail:
[email protected]
