THE DIPPER - MOUNT PANORAMA BATHURST 2016
MDR Motorsport 2017 Sponsorship Proposal Document
BENEFITS IN BRIEF • Live national TV coverage • Racing at Australia’s largest motorsport events • At track activations & promotion • Social media & online promotion • 1-2 year or per round options • Experienced team • Professional brand manager • Sponsor track days / car rides
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HELL CORNER - MOUNT PANORAMA BATHURST 2016
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THE INAUGURAL SEASON HAS BEEN A MAJOR HIT WITH SPECTATORS, BOTH AT TRACK & VIEWING THE LIVE TV COVERAGE. SEASON 2, IS RAMPING UP TO BE EVEN BIGGER AND BETTER! The new Toyota 86 Racing Series formula for 2016 has proven
The 2016 series has seen us visit some of the legendary tracks around Australia being: Winton, Sydney Motorsport Park,
to be a hit, with full compliments to Neal Bates Motorsport (series technical regulators) and the Airtime team (category
Sandown, Bathurst and the upcoming Homebush street circuit.
administrators), for putting the series together and ensuring it’s success and ongoing media exposure.
We invite you to be part of our team, be seen at the biggest motorsport events in the country and expose your brand
The members of our team MDR Motorsport have a long history in motorsport and much success in national level motorsport.
nationally through the live TV coverage, social media and at track promotions.
Stepping up to race at the biggest motorsport events in the country his year, has further developed our knowledge, skills and processes, which are required at this level and within such a professional series.
Our 2016 sponsors Bow Wow Dog Treats and MGA Insurance Brokers have signed up for the 3 year program (2 years remaining) plus we have recently signed a new 2 year deal with Pulman Crash Repairs for 2017 & 2018. Available are various
We have grown immensely and have demonstrated our ability
options including 2 year major team sponsorship, to one off
to progress through the field, gain speed through learning,
event packages. Please take the time to read through this
testing and development and we’re really looking forward to
document, understand the benefits on offer and if you have
progressing even further in the 2017 racing season.
additional requests or offers, we are always happy to discuss. Haydn Clark 0407 607 284
[email protected]
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2016 SEASON IMAGES
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30+ LIVE TV EVENTS ACROSS THE SEASON ON FOX SPORTS & CHANNEL 10 BATHURST 2016 - AN AVERAGE AUDIENCE OF 2.1 MILLION VIEWERS, PEAKING AT 3.1 MILLION, ACROSS FOX SPORTS, NETWORK TEN AND WIN TV AND WAS ATTENDED BY 204,512 FANS, THE SECOND HIGHEST ATTENDANCE IN THE HISTORY SOURCE: HTTP://WWW.SPEEDCAFE.COM/2016/10/11/TV-RATINGS-BONANZA-FOR-BATHURST-1000/ The 2017 calendar is still being formulated. Below is the 2016 calendar as a typical race season program. ROUND
DATE
EVENT
LOCATION
ROUND FORMAT
1
21-23 April
Philip Island SuperSprint
Philip Island Grand Prix Circuit Philip Island, Victoria
Generally, the format for each
2
7-9 July
Townsville 400
Townsville Street Circuit Townsville, Queensland
round of the Series will be as
3
18-20 August
Sydney SuperSprint
Sydney Motorsport Park Eastern Creek, New South Wales
• 2 PRACTICE SESSIONS
4
5-8 October
Supercheap Auto Bathurst 1000
Mount Panorama Bathurst, New South Wales
• 3 RACES
5
24-26 November
Coates Hire Newcastle 500
Newcastle Street Circuit Newcastle, New South Wales
20-25 minutes.
In addition to the major events, we will also enter into other motorsport events such as Hillclimbs, Practice/Test Days, Shows or Other Events plus the car can be available for display at your premises or other promotional events.
follows: • 1 QUALIFYING SESSION Each session is between
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PROMOTION A RANGE OF SHOTS WERE TAKEN AT BOW WOW FOR SOCIAL MEDIA AND WALL HANGINGS.
FACTORY SHOOT 2016
CREW APPAREL
During 2016 we undertook various team branding and sponsor promotions. This will continue in the future and include: Pit area sponsor banner, poster give-aways, promotional shoots & appearances plus video promotions.
FACEBOOK POSTING OF NEWS AND EVENTS
SEE THE WIN NEWS VIDEO CLIP https://m.facebook.com/story.php?story_fbid=1065711066878424&id=431557963627074
PIT AREA SPONSORS BANNER
AT TRACK GIVE-AWAY POSTERS
CREW SHIRTS
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SOCIAL MEDIA & EDM
We maintain our team Facebook and Instagram accounts with regular posts and have over 3000 followers on Facebook and with the reasonably new Instagram account having 100 followers, which will grow as we have more content to post. In addition we publish our quarterly newsletter, which highlights past results, upcoming events and team sponsors. This mailing list is delivered to around 1200 people and growing. https://www.facebook.com/MDRmotorsport https://www.instagram.com/mdrmotorsport http://www.mdrmotorsport.com.au
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PROFESSIONAL RACE CAR GRAPHICS
Wondering how your branding would look on our car?
Before applying any stickers to the car, we first create realistic computer generated concept visuals of the design. This ensures your brand is positioned in the best possible size and orientation to gain maximum exposure in conjunction with any graphic elements. We will follow any branding guidelines that are required in this process. The vinyl wrap is designed by Haydn Clark, a professional graphic designer, before handing over to the signwriters. If you just want to see how the car may look before you commit, we are happy to create initial concepts, just call Haydn to discuss on 0407 607 284. PRE 2016 SEASON CONCEPTS SHOWN
Team Supporter
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SUPPORTER PACKAGES
Various team supporter packages are available These packages can include: Logo and link to website on our team webpage Mentions, tagging and promotion on our social media
These packages can range from one off events to season packages. We are happy to discuss how you would like to be involved and we welcome you to contact us to discuss these options.
Logo and mentions on our electronic newsletters Supporter sized logo on race car in available position Logo can be included on team’s event posters All practice, qualifying and racing is televised live on Fox Sports 506
Prices from $275 GST Inc OR for goods & services provided Tax invoice provided
Major Sponsor
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SPONSOR PACKAGE 1
Major Sponsor - single round sponsorship This package includes: Logo and link to website on our team webpage Mentions, tagging and promotion on our social media Logo and mention on our electronic newsletter Major signage in red highlighted area on race car Logo included on team’s event poster
The 5 track outings for the round are televised live on Fox Sports 506 Crew & driver can wear your company polo shirts during the event Invitation to attend the sponsored event - 2 crew tickets for event entry Invitation to enjoy rides in the race car at a selected track day Driver and car can be made available for media or display Includes professional graphic design of car graphics and vinyl wrap
SINGL SPONE ROUND SORS HIP Price $6,600 GST Inc Tax invoice provided - Staggered payment options available
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Major Sponsor
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SPONSOR PACKAGE 2
2017 season major sponsorship (x5 T86RS series events) This package includes: Logo and link to website on our team webpage Mentions, tagging and promotion on our social media Logo and mention on our electronic newsletter Major signage in red highlighted area on race car Logo included on team’s event posters (x5)
The 25 track outings for the round are televised live on Fox Sports 506 Major logo on the team shirts that will be colour coded to suit your brand Invitation to attend the sponsored event - 2 crew tickets per round Invitation to enjoy a drive and rides in the race car at a selected track day Driver and car can be made available for media or display Includes professional graphic design of car graphics and vinyl wrap
2017 EASO SPOS NSOR N SHIP Price $27,500 GST Inc Tax invoice provided - Staggered payment options available
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Major Sponsor
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SPONSOR PACKAGE 3
Two year major sponsorship (x10 T86RS series events) This package includes: Logo and link to website on our team webpage Mentions, tagging and promotion on our social media Logo and mention on our electronic newsletter Major signage in red highlighted area on race car Logo included on team’s event posters (x10)
The 50 track outings for the round are televised live on Fox Sports 506 Major logo on the team shirts that will be colour coded to suit your brand Invitation to attend the sponsored event - 2 crew tickets per round Invitation to enjoy a drive and rides in the race car at a selected track day Driver and car can be made available for media or display Includes professional graphic design of car graphics and vinyl wrap
TWO EAR SPOY NSOR SHIP Price $50,000 GST Inc Tax invoice provided - Staggered payment options available
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Team Sponsor
SPONSOR PACKAGE 4
Team Sponsor - single round sponsorship This package includes: Logo and link to website on our team webpage Mentions, tagging and promotion on our social media
Logo in red highlighted area on race car Logo included on team’s event poster The 5 track outings for the round are televised live on Fox Sports 506
Logo and mentions on our electronic newsletter
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Price $1,100 GST Inc Tax invoice provided - Staggered payment options available
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Team Sponsor
SPONSOR PACKAGE 5
2017 season team sponsorship (x5 T86RS series events) This package includes: Logo and link to website on our team webpage Mentions, tagging and promotion on our social media Logo and mentions on our electronic newsletter
Logo in red highlighted area on race car Logo included on team’s event posters (x5) The 25 track outings for the round are televised live on Fox Sports 506 Invitation to attend team track day for rides in the race car
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Price $4,600 GST Inc Tax invoice provided - Staggered payment options available
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Team Sponsor
SPONSOR PACKAGE 6
Two year team sponsorship (x10 T86RS series events) This package includes: Logo and link to website on our team webpage Mentions, tagging and promotion on our social media Logo and mentions on our electronic newsletter
Logo in red highlighted area on race car Logo included on team’s event posters (x10) The 50 track outings for the round are televised live on Fox Sports 506 Invitation to attend team track day for rides in the race car
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Price $8,250 GST Inc Tax invoice provided - Staggered payment options available
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2017 Objectives
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TEAM AND DRIVER OBJECTIVES FOR THE 2017 SEASON • • • •
To progress our rank in the series and aim for consistent top 5 finishes. To continue with our professional driver fitness program by ‘Fitness to Podium’. To learn and develop as a team and expand on what we have built in 2016. Promote our sponsors and supporters in the best possible light inline with their branding and marketing guidelines.
•
To assist our sponsors and supports with their marketing and social media streams where possible, using Haydn’s extensive design and marketing experience.
• • •
To look for marketing and promotional opportunities to gain additional exposure. To prepare the race car to a high level of workmanship for reliability. To present the car and team with a highly professional appearance.
Haydn Clark
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DRIVER: HAYDN CLARK Hometown: Mt Barker, Adelaide, South Australia Team: MDR Motorsport Sponsors: Bow Wow Dog Gourmet Treats, MGA Insurance Brokers, Aldom Transport Engineering, ULX110 Custom Blend Oils, ACE Auto Electrics. I have also competed in rally sprints, khanacross, rally
My passion for driving ensures that one of my greatest loves is competing in motorsport. I am totally committed to everything I undertake and strive to get the best out of myself in motorsport, life and in business.
navigator and service crew. I enjoy keeping fit with the help of ‘Fitness to Podium’ a professional driver fitness program, which includes gym and mountain bike riding.
I am a very keen competitor and have a hunger to push myself to achieve higher outcomes and not rest until my
RACING HISTORY: KART RACING
goals are achieved.
Sprint Kart Racing 1990 - 1995 & 1999 - 2000 I have been interested in motorsport since a very young age and started competing at age 14 in karting, before moving into car circuit racing, hill climbing and some
HILLCLIMB SPEED EVENTS 1998 - Present
dirt events. My Australian championship wins include 2010 AHC Colingrove SA, 2011 AHC Haunted Hills Vic, 2012 AHC Mount Panorama and 2014 AHC Ringwood Park NSW, and have set numerous class records from 1998 to 2014.
CIRCUIT RACING Australian Toyota 86 Racing Series - 2016 Under 2 Litre Sports Sedans 2013 - 2015 Improved Production 1997 - 1998
LET’S TALK - Haydn Clark 0407 607 284
[email protected]
MDR Motorsport 51a Oborn Road Mount Barker South Australia 5251 Telephone 08 8464 0084 www.mdrmotorsport.com.au ABN: 48 071 054 952
